What Instagram’s IGTV Can Offer Brands
JULY 9, 2018
It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television. IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne.