What Instagram’s IGTV Can Offer Brands

Contently

It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television. IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne.

What Instagram’s IGTV Can Offer Brands

Contently

It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television. IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne.

Top 25 Content Types for Inbound Marketing

ClearVoice

You’ve seen television stations broadcast coverage in real-time for years, now brands can do it too. Did you know in addition to their magazine and television show, they publish ‘ Clearstory ‘?