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Data Privacy Marks the End of Digital Feudalism

Content Standard

On its latest earnings call, Facebook reported that targeted advertising made up 98% ($28.58 In short: The world’s largest web browsers are shutting down their support for third-party cookies, meaning that behavioral targeting, retargeting, ad management, and ad measurement will lose nearly all their effectiveness. Not convinced?

Privacy 126
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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

iProspect Indonesia. iProspect is a global marketing agency and caters to some of the best brands around the world. iProspect Indonesia follows a data-driven approach to content marketing. iProspect Indonesia follows a data-driven approach to content marketing. Dog Digital. Forwardpmx.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile searchers are looking for “ instant gratification ” (call, buy, or download now) and want to see 1-click actions. Keep It Simple & Back to the Basics.

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Banner Ads Work; Really

NuSpark Consulting

Where pay-per-click targets people who “need&# something, banner ads target audiences that are potential customers (if placed and negotiated properly). Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure.

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Marketer’s Guide to Blending Search and Display

KEO Marketing

iProspect ). The most effective retargeting plan encompasses both search and display in a way that gives marketers the ability to sharpen the focus and distribution of their ads, targeting people who would be most likely to have interest in that specific content. Specific Media ).

Display 48
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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

How can you use demographic and geographic targeting to improve results? Better Targeting = Better Leads — Demographics for SMBs by Search Engine Watch. Carrie Hill explains how to use demographic targeting tools from AdWords, MSN AdCenter and Yahoo to increase conversion rates for b2c search marketing programs.

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The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

Clients include Thomson Reuters, Shopify, Ignite Visibility, Template Monster , iProspect, and others. Networking with SEOs and webmasters, who are our target audience, helped a lot. Funding rounds: bootstrapped. Current size: 100,000 users from 170 countries, 28 employees. The Inspiration. The Lessons.