Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year.

The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

Search engine optimization (SEO) software is a tough business segment. Rising demand also helps; as the volume of online content has exploded , making search exponentially more competitive, SEO professionals have had to expand their use of SEO technology to remain effective.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Instead of guessing, develop a list of keywords and phrases that your target audience is actually using to search for solutions to their problems.

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

The significance of the growth in mobile device adoption fueled my interest in attending and covering mobile marketing sessions this year at Search Engine Strategies New York. Simply stated but not as obvious as one would believe, desktop and mobile search and browser usage are different. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development.

Mobile 201

Now Available: Guide to Blending Search and Display

KEO Marketing

The essential guide for marketers entitled “ How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI ” is now available from KEO Marketing. iProspect ). display advertising search engine marketing keo marketing online advertising It’s here!

Marketer’s Guide to Blending Search and Display

KEO Marketing

KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” iProspect ). When combined, Search + Display delivered optimal results.

Social Networking - On Second Thought.

WebMarketCentral

In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. No sooner had I posted about skepticism surrounding social networking than iMedia Connection comes out with this article , containing detailed reviews of 11 popular social networking sites and mini-reviews of 13 more.

Humans of Marketing: Cameron Muir

Conductor

I was doing paid search and SEO. Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I began in paid search, working with clients like Staples, Microsoft, and other large brands.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. You don’t need this as much in B2C you need more of a scalable platform with a huge drip email engine, web pages and analytics. deal; more search competition=a good thing.