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Data Privacy Marks the End of Digital Feudalism

Content Standard

On its latest earnings call, Facebook reported that targeted advertising made up 98% ($28.58 If you haven’t yet, I highly recommend checking out Dentsu’s The Cookieless World report, which does a great job explaining the magnitudinous impact of data privacy on digital marketing. billion) of its total revenue in 2020.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

For search marketing consultants and agencies, four basic phases and an example of what a monthly report should consist of to keep the client engaged throughout the relationship. New Research: Paid Search Builds Branding by ClickZ. New Research: Paid Search Builds Branding by ClickZ. What’s The Real Value of Brand PPC?

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Humans of Marketing: Tyler Brewer

Conductor

Tyler Brewer, Senior SEO Manager at LogMeIn, spoke to us about how difficult it can be to explain the “why” of certain SEO strategies, and reminded us that it’s important to dig into the past when reporting on SEO victories. I like to pay attention to detail; I do a lot of research around why we should do things a certain way.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

While adoption of marketing attribution climbed 26% between 2016 and 2017, eConsultancy reports less than a third of organizations use a defined attribution model across their marketing campaigns. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. .

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 25 Content Types for Inbound Marketing

ClearVoice

As you think through which kinds of content will mesh with your buyer personas, customer journey and campaign goals, take a cue from the 3,217 marketers and 382 bloggers surveyed by CoSchedule for their Marketing Management + Strategy Statistics You Need to Know in 2019 report. We can do better! Create intentional content.

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Top 25 Content Types for Inbound Marketing

ClearVoice

That means their intent is purely to do research, so be sure your content has all the answers to every question they may have. Original research. This content format goes beyond serial storytelling and news reports. Businesses also need to invest in content research, strategy, creation, distribution, and optimization.