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Social Networking - On Second Thought.

WebMarketCentral

In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. He points out that "whether you like it or not, your brand is probably already a topic being discussed.

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Humans of Marketing: Cameron Muir

Conductor

I was doing paid search and SEO. Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I began in paid search, working with clients like Staples, Microsoft, and other large brands. I had worked with paid search before, but never with such large budgets.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. Terrific post and comments.