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What Instagram’s IGTV Can Offer Brands

Contently

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. The post What Instagram’s IGTV Can Offer Brands appeared first on The Content Strategist.

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What Instagram’s IGTV Can Offer Brands

Contently

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Users can now post videos up to an hour in length, and the videos are viewed vertically , the way we naturally hold our phones. The post What Instagram’s IGTV Can Offer Brands appeared first on The Content Strategist.

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Humans of Marketing: Cameron Muir

Conductor

For our Humans of Marketing series, Cameron spoke to us about his successes, his inspirations, and his biggest piece of advice — “don’t deny the data.”. Christine: I’d love to start at the very beginning, because that’s a very good place to start, and ask you what got you into marketing. I thought maybe advertising.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 25 Content Types for Inbound Marketing

ClearVoice

Content is an umbrella term encompassing the various ways we share written, audio and visual communications. It’s on the mind of every marketer, but when it comes down to it, what should we actually be creating? You know why you need content. What kinds of content types should you create? We can do better!