Banner Ads Work; Really
JULY 2, 2010
However, any preconceived opinions on this medium needs to be turned around and thought of positively. Billboards, transit advertising, sponsorships, and other forms of out-of-home advertising have never been chastised due to lack of business generated from these mediums. They are branding mediums; act as reminder messaging, and support direct response campaigns. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure.