Industrial Marketing Today

JUNE 8, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Shortening the Industrial Buy Cycle in 5 Simple Steps by Achinta Mitra on June 8, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Search Engine Optimization (SEO) , Website Design & Development The other day I read an interesting article titled “5 Steps To Shorten The B2B Buying Cycle” by Kerry Spellman , Client Relationship Manager at iProspect.

Buying Cycle 177

Buying Cycle Buy iProspect Industry 177

NuSpark

JULY 2, 2010

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click.

Banner Ads 136

Banner Ads Banner Ads Work 136

Valasys

SEPTEMBER 8, 2020

Merkle B2B will facilitate the integration of the five different businesses operationalized by Merkle, including collaboration between Merkle and: B2B media agency Merkle|DWA, B2B strategy and creative company Gyro, insight firm B2B International, and digital marketing agency Digital Pi. Merkle B2B will be supported by Dentsu Aegis Network, which is amongst 10 global network brands in media, digital and creative communications.

iProspect 40

iProspect SEM Agency Network 40

Outgrow

JULY 8, 2020

iProspect Indonesia. iProspect is a global marketing agency and caters to some of the best brands around the world. iProspect Indonesia follows a data-driven approach to content marketing. As a result, the campaign got 125 media attendance , 200+ media coverage, and more.

iProspect 52

iProspect Agency Case Study Microsite 52

Conductor

DECEMBER 3, 2019

” I started at a small boutique agency called Overdrive Interactive, as a media planning intern. But I realized when I was at iProspect, the reason I like doing search and the reason I like SEO is I like knowing what people are looking for.

iProspect 82

iProspect SEM SEO Gatekeeper 82