Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Shortening the Industrial Buy Cycle in 5 Simple Steps by Achinta Mitra on June 8, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Search Engine Optimization (SEO) , Website Design & Development The other day I read an interesting article titled “5 Steps To Shorten The B2B Buying Cycle” by Kerry Spellman , Client Relationship Manager at iProspect.

Banner Ads Work; Really


As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. In many respects, banner ads need to be considered now in the same light, much like social media, whereby being seen or viewed multiple times can create increased action for products and services. Traditional media planning uses terms like reach and frequency and not click-through rate or cost-per-click.


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Merkel’s All-New B2B Group to Integrate Its Different Businesses


Merkle B2B will facilitate the integration of the five different businesses operationalized by Merkle, including collaboration between Merkle and: B2B media agency Merkle|DWA, B2B strategy and creative company Gyro, insight firm B2B International, and digital marketing agency Digital Pi. Merkle B2B will be supported by Dentsu Aegis Network, which is amongst 10 global network brands in media, digital and creative communications.

TOP 15 Content Marketing Agencies in South East Asia


iProspect Indonesia. iProspect is a global marketing agency and caters to some of the best brands around the world. iProspect Indonesia follows a data-driven approach to content marketing. As a result, the campaign got 125 media attendance , 200+ media coverage, and more.

Humans of Marketing: Tyler Brewer


” I started at a small boutique agency called Overdrive Interactive, as a media planning intern. But I realized when I was at iProspect, the reason I like doing search and the reason I like SEO is I like knowing what people are looking for.