Banner Ads Work; Really


Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. Like pay-per-click ads, strong call-to-action creative with unique landing pages are essential to drive traffic from banner campaigns.

Top 25 Content Types for Inbound Marketing


It doesn’t make sense to ask readers to engage on your poll on Facebook if what you really want is for them to click through to a blog post filled with backlinks to product pages. Ah, the original consumer-focused Q&A format help page lives on. Landing pages.


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Humans of Marketing: Cameron Muir


Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I worked with Merck pharmaceuticals, I worked with Lilly Pulitzer, and across several other verticals and worked my way up to a specialist role. I was with iProspect for about two years. That required educating people about what SEO can do, but it also required me to learn a brand new vertical.

B2B Lead Management Market Heats Up

delicious b2bmarketing

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages.