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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. .

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Top 25 Content Types for Inbound Marketing

ClearVoice

It doesn’t make sense to ask readers to engage on your poll on Facebook if what you really want is for them to click through to a blog post filled with backlinks to product pages. Could you pull some key quotes out of it to use as #MotivationalMonday snippets on your Facebook business page for the next several weeks?

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Top 25 Content Types for Inbound Marketing

ClearVoice

Don’t bother creating polls on Facebook to drum up social engagement if your goal is to bring more eyeballs to your product pages. Instead, run ads that link directly to your product pages. Or you can publish instructional blog posts about your readers’ pain points and then insert links to your product pages.