Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. Don’t bother creating polls on Facebook to drum up social engagement if your goal is to bring more eyeballs to your product pages. Landing pages.

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

While vanity metrics like open rates and social shares are super easy to find, the important data — data that tells you which touchpoints assisted vs. closed the sale — is less obvious. . Traditional attribution methods don't paint the full picture; in a MMAGlobal case study , researchers found there is almost no correlation between click-through rate and sales. This leaves the field wide open for teams who are ready to step up their game.

Top 25 Content Types for Inbound Marketing

ClearVoice

You’ll know based on engagement rates, lead generation and whether or not you’re hitting your core KPIs. Could you pull some key quotes out of it to use as #MotivationalMonday snippets on your Facebook business page for the next several weeks? Landing pages.