The Wikipedia test for content marketing

Biznology

To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. Here’s a way to find out: go read the Wikipedia page for your product. And if you’re not sure what a clear description would look like, read Wikipedia.

What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example.

Wikipedia and the wiki utopia, revisited

Biznology

If Wikipedia can be as good as Britannica, we could replace all our outdated corporate knowledge repositories with wikis. Was Wikipedia just the exception that proved the rule? billion people in the world who can read Wikipedia’s content in English, about 0.0023% are editors.

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10 Years in the Making: Eloqua’s Grande Guide to Wikipedia

Modern Marketing

The Grande Guide to Wikipedia. I confess: Despite the fact that the site celebrated its 10-year anniversary this year, I still know next to nothing about what happens “behind the curtain&# at Wikipedia. I know less about Wikipedia than I do the opera, jai alai or magic tricks.

Online communities are the best thing about the internet

Biznology

Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism. These were the only choices to find your own special birds of a feather pre-Internet and pre-online community.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. Anonymity: as you know, on the Internet, nobody knows you’re a dog.

Fight Internet Censorship

B2B Memes

I have nothing particularly insightful or original to add in the case against Internet censorship represented by the bills up before congress, SOPA and PIPA, but not to say something today would be too miserable an omission to live with.

The Internet of Things (IoT): when everything is “a thing”

Biznology

Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Read on to find more about the difference between the IoT and the Internet of things. Internet of Things non tangible contruct

Wake up to the Internet of Things

Biznology

Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. Today’s Internet culture is clearly in conflict. Internet Marketing

Internet Marketing Grinders Are Winners

Biznology

Image via Wikipedia. This is also not about a meat grinder, although many who have taken the plunge into the Internet marketing world have been put through the grinder in more ways than one (present company included). Internet Marketing Internet marketing

One person can change the world. Thank you, Internet

Biznology

While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. The Internet promises to make school obsolete and national borders irrelevant.

Hi, my name is Frank and I am an Internet marketer

Biznology

Image via Wikipedia. In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. Internet Marketing Business Internet marketing Marketing and Advertising Small business

How purposeful branding is driving millennials and social entrepreneurship

Biznology

Wikipedia defines social entrepreneurship as “the use of techniques by startup companies and other entrepreneurs to develop, fund and implement solutions to social, cultural, or environmental issues.” The world has changed dramatically in the past 10 years or since the 2008 recession.

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I am thankful for the Internet industry

Biznology

Image via Wikipedia. On the professional side there is a lot I am thankful for and much of that thankfulness comes from general things that we all as Internet industry denizens can share in being thankful for. Here goes my Internet industry “I am thankful for” list.

Internet Industry Diversions Slow the Pace of Your Progress

Biznology

Photo credit: Wikipedia. I try not to, but every day I get caught up in passing things along to my readers that are really a distraction and don’t do anything to help them understand Internet and social media marketing better or, even more importantly, apply it to their business.

The Ultimate Guide to Internet Marketing

Hubspot

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience?

The Internet killed the "One-Day Story"

Biznology

Image via Wikipedia. Unfortunately, the Internet has forever ended the technique of letting the storm blow over. Internet Marketing Public Relations Social Media Marketing publicrelations socialmedia

Internet of things and real time planning, or how devices talk and plan ahead

Biznology

(Photo credit: Wikipedia). Agile Marketing B2B Marketing Blogging Content Marketing Copywriting e-Commerce Internet Marketing Local Marketing Market Research Mobile Marketing Organic Search Paid Search Search Marketing Slider Advertising Business Evian

Awaiting the Next Horizon–Will the Internet Enforce Social Good?

Biznology

Photo credit: Wikipedia. Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet.

Internet Industry Assumptions Can Be Dangerous for SMB’s

Biznology

Image via Wikipedia. I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. They obviously have a technology angle to their business or at least personally since they are getting information from an Internet personality.

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The Internet industry sounds like Charlie Brown's teacher

Biznology

Image via Wikipedia. So how does this relate to Internet marketing, you ask? Internet Marketing Business Internet marketing Marketing and Advertising Twitterby Frank Reed. Do you remember Charlie Brown's teacher from the classic Peanuts TV show of a better age gone by?

Are Local Websites Like the Internet’s Old Gray Mare?

Biznology

Here is the first verse of the song as taken from Wikipedia: Oh, the old gray mare, she ain’t what she used to be, Ain’t what she used to be, ain’t what she used to be. Websites age in Internet years – You know that one human year is the same as seven dog years, right?

We are in real need of clean air in Internet marketing

Biznology

Image via Wikipedia. Since I hail from North Carolina, the home of NASCAR, I am taking liberties and simply applying the term to the Internet marketing industry. Internet Marketing Business Internet marketing Marketing Marketing and Advertising Search engine optimization

The 20 Best Sites for Wasting Time on the Internet

Hubspot

But what about those times when you just want to surf the internet aimlessly? Here's a shortlist of the most wonderfully entertaining places to waste time on the internet outside of email and social media. 20 of the Best Sites For Wasting Time on the Internet. 14) Wikipedia.

Your online reputation abhors a vacuum in Google search

Biznology

Well, according to Wikipedia , “the ‘China syndrome’ is a nuclear meltdown scenario so named for the fanciful idea that there would be nothing to stop the meltdown tunneling its way to the other side of the world, China.” Cygnus X-1.

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SOPA and PIPA versus? the Internet

SnapApp

The internet is buzzing with concern: what are they for and what does it mean for the United States? individual internet users that upload or display pirated content and takes action against them as a single entity. The Internet Reacts?

Take back your online reputation with a little help from your friends

Biznology

Wikipedia was created by a bunch of casual experts who collaborated in creating a comprehensive, living, and growing resource of all there is. If the editors and experts at Wikipedia were to take an interest in your, how much of your true narrative, story, song, would they have access to?

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Why Your Memory Sucks: The Science of Remembering in the Internet Age

Hubspot

Now, we outsource memory to technology and the internet. But that reliance on the internet and less on our own memory isn't just changing our lifestyles. Has memory become obsolete thanks to the ubiquity of the internet? We become part of the internet in a way.

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The 10 Best B2B Videos

Modern Marketing

Speaking of production, were are doubly thrilled that our partner, JESS3, won a special Best Production award for the work they’ve done with us, Salesforce.com ( State of Cloud Computing ) and even for themselves ( State of the Internet ). These three videos, along with the brand new State of Wikipedia , are all part of the same “family” of JESS3-created digital shorts. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it.

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Internet resources on information overload and productivity | ManagingIO

Buzz Marketing for Technology

Internet resources on information overload and productivity. Internet suffering from information overload - So not only the users but the internet itself. Information Overload, Retrieva l Strategies and Internet User Empowerment (pdf ) - Paper on information overload and search engines. IO on Wikipedia. ManagingIO. Ideas and trends to tackle information overload. Skip to Content Home Login. Options: Normal Large. About. Entries RSS. Comments RSS.

The History of #SXSW [Infographic]

Modern Marketing

2006 : Interactive keynote speakers include founders from two of the Internet’s most disruptive websites: Craig Newmark of Craigslist and Jimmy Wales of Wikipedia. by Joe Chernov | Tweet this. There are two basic ways to grow a business.

Social Networking Sites and SEO: What Wikipedia Won't Tell You

WebMarketCentral

Within an astonishingly short time, Wikipedia has become one of the most-visited sites on the Internet. For example, Wikipedia's list of social networking websites now contains 111 entries; an impressive list, but certainly not all-inclusive. While no one wants to see Wikipedia degenerate into a collection of marketing brochures, the site's prohibition on commercial speech seems to be unclear and unevenly enforced. Despite its flaws, Wikipedia isn't going to disappear.

Why internal Social Business Platforms matter

Biznology

Image via Wikipedia. That’s exactly what happened when Wikipedia, Google and Facebook won the battle for online attention over Encyclopedia Brittannica, the original Yahoo! Social Media Marketing Facebook Google Wikipedia

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#.

You’re doing SEO wrong: it’s all about authority

Biznology

In the book I said you should be the Wikipedia of your most important topics. Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries.

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Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

Unlike reddit or Wikipedia, Google isn’t micromanaged. How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is.

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What is Social Media Marketing?

Biznology

I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.”

What is user intent?

Biznology

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1]

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The Message of Google’s New Algorithm: Be Authentic or Else

Biznology

Photo credit: Wikipedia. Every business that uses the Internet to attract customers needs a content strategy and needs to devote some resources to keeping it current.

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Real Substance or Merely Content

Sales Intelligence View

Know Your Business and Deliver Substance It’s easy to be caught up in the Internet marketing haze and be driven to oblivion by the experts and SEO gurus.