Remove internet social

Industrial Marketing Today

article thumbnail

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

This has worked great in the past but the Internet and digital marketing have changed how that process works today. I don’t want to open a can of worms here by taking sides on whether the Internet has killed the industrial sales job or not. One thing is certain; “business as usual” is not working in the industrial sector.

RFP 60
article thumbnail

Content Marketing Delivers Lead Insight to Sales

Industrial Marketing Today

Several studies have found that most engineering and industrial professionals today prefer to use the Internet during the early stages of the buy cycle – Needs Awareness, Research and Consideration & Comparison. To me, social media is a supplement not a substitute for real relationships. I call it the critical “last mile service.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How a Global Distributor’s Online Community for Engineers Pays Rich Dividends

Industrial Marketing Today

Building a thriving online community around your social media strategy takes a lot of hard work. The company behind this social community success story is Farnell (part of the Premier Farnell Group ), a UK-based distributor of electronic, electrical, industrial and maintenance, repair & operations (MRO) products and Newark , their U.S.

article thumbnail

Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Industrial Marketing Today

Most marketers agree that content marketing and social media have become mainstream B2B marketing strategies. It is very refreshing then to find an engineering company like Texas Instruments (TI) successfully use content and social marketing to reach and engage with over 10,000 design engineers and customers.

article thumbnail

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.

article thumbnail

Industrial Content Marketing with Purpose

Industrial Marketing Today

With the abundance of content available on the Internet these days, it is difficult to rise above the noise and get noticed. Social media is great as conversation starters but all your efforts will go to waste unless you have a clear plan of action for converting those likes, fans and followers into contacts.

article thumbnail

10 New Google Algorithm Changes Announced

Industrial Marketing Today

Social media will play a bigger role in uncovering trending topics that people are searching for. What this means to industrial marketers: Forget about posting the same article all over the Internet to get inbound links. With this change, we adjusted how we attempt to determine which pages are official.