B2B Marketing Traction

NOVEMBER 23, 2010

Thanks to the Internet, a business in Woodland Hills, California can reach buyers all over the world. The Internet created the long tail of demand, and we as marketers thank our lucky stars. With the Internet the way in which people buy has radically changed. is captured on TV, the Internet, in photos and in videos?

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

DECEMBER 10, 2014

It’s what gets them on the Internet searching for solutions. This is why social media is so essential. Your customers testimonials and recommendations (likes and shares on social media) are some of the most effective forms of marketing today. Whatever you call it, it’s what keeps your customer up at night.

Tactics 100

Tactics B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 12, 2012

The Internet is the disruptive innovation that has changed how people buy things. Instead of the buyer meekly walking onto the sales lot at the mercy of a car salesperson, with the advent of the Internet buyers began to walk on the lot armed with prices, the cost basis, in other words, negotiating ammunition! Disruptive Innovation.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

NOVEMBER 22, 2013

But now more than ever technology and social media are bringing opportunities for marketers to be in all business transactions. I think this has always been true for those who knew enough to leverage relationships in business. To the inventor or engineer, the product or service is the story! But people buy from people they like.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

MARCH 10, 2010

This has been true well before use of the Internet. Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Be Interesting in Your Social Networks. At Marketing Profs 2009 B2B Forum in Boston, Jay Baer said, “Be 3 dimensional in your social networking.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

This has been true well before use of the Internet. Now, in social networks such as LinkedIn, Facebook and Twitter, people choose whom they want to follow. Be Interesting in Your Social Networks. At Marketing Profs 2009 B2B Forum in Boston, Jay Baer said, “Be 3 dimensional in your social networking.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

NOVEMBER 18, 2015

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. time to read, they are bombarded with information ( thanks, Internet! ) This is true of all social media.) Need advice and implementation support or outsource on Pinterest, Instagram or other social media?

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

NOVEMBER 27, 2013

25% of the advertising market will be on the Internet by 2015. The most basic factor in attracting quality leads is to keep the content on your website and the messaging in your social media communications focused on your target audience and their needs. Marketing departments plan to spend $135 billion on online content in 2014.

Inbound Marketing 100

Inbound Marketing Lead Ranking Lead Scoring Sales Qualified Leads 100

B2B Marketing Traction

JANUARY 19, 2012

There is a lot of information on the Internet about how to blog and about blog features. If the blog author is on social networks, provide links to their profile. For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

NOVEMBER 2, 2012

If I want to go down a rabbit hole on the Internet, believe me, I can probably find my own. Here’s a recent experience I had while on the website of a self-proclaimed “SEO expert” and “Top Social Media Marketer” I saw an offer for a list of top WordPress Plugins (see above). Being a WordPress user, I bit.

SEO 100

SEO Social Media Transparency Internet Marketing 100

B2B Marketing Traction

JANUARY 10, 2012

When it comes to blog posts that you share with your connections on social media, the post headline is even more important. 5 Tools to Battle Social Media Content Overload. 25 Eye-Popping Internet Marketing Statistics for 2012. .” Instead of “Why Hire Us?” ” Blog Post Headlines that Work.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

SEPTEMBER 30, 2010

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. Without a strategic social media plan or guidelines, the social media horse has already left the barn. Saying, “Stop!

Social Media 100

Social Media Guidelines Media Social Networks 100

B2B Marketing Traction

FEBRUARY 1, 2011

Disruptive technology (Internet, social media) put buyers in charge…? We crafted the messages, pushed them out to our buyers (if we were smart we did so in a targeted way), and hoped for results. We did direct mail, trade shows, spent a lot on advertising. What did you say? We the sellers are no longer in charge?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

AUGUST 24, 2012

It was technical, it was fun, and there was clear information being shared on the Internet about how to do it. Other posts about Crossing the Chasm include New Buying Paradigm Not So New for High Tech Marketing , What Does Social Media Have to Do with Crossing the Chasm? , They just didn’t do much. [1]

SEO 100

SEO Tagging Marketing Websites Marketing Proposals 100

B2B Marketing Traction

MARCH 27, 2009

Social Media Outsourcing and Consulting. A need for better results from the Internet - we’re experts in online marketing. A need for a quality social media presence – we provide strategies and know-how. We provide: Chief Marketing Officer (CMO) for Hire services. Marketing Audits. Marketing Plans. Who Hires Us?

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

APRIL 6, 2010

What is even more amazing to me is that the book is still highly relevant for high tech marketing today; in fact, I believe it was a harbinger of today’s “new” buying paradigm that is made possible through social networking. I believe this is a sign of disruptive technology (Internet, Web 2.0)

Peer-to-peer 100

Peer-to-peer Buy Work Management Web 2.0 100

B2B Marketing Traction

OCTOBER 18, 2010

Because of the disruptive technology of the Internet, the power has moved from the seller to the buyer. Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. A strategic social media presence is key to getting found online.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Because of the disruptive technology of the Internet, the power has moved from the seller to the buyer. Integrate Social Media into Your Marketing Plan. Social media is not a panacea , but it is essential to B2B marketing success. A strategic social media presence is key to getting found online.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

MARCH 28, 2014

Marketing has been changed dramatically in the last ten years (really longer than that, due to the disruptive innovation of the Internet). As I put my messages and beliefs out in the world through networking, this blog and social media marketing, I attract people who like what I say. And, every client is different.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

JULY 23, 2014

I noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. It wasn’t easy! Photo on Flickr by Kevin Dooley.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

DECEMBER 16, 2010

Facebook offers some of the most targeted advertising on the Internet. Others can choose to “share” your content on their walls, increasing your reach and number of brand impressions. Think about it. Facebook users add 90 pieces of content on average each month.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

AUGUST 17, 2009

Just as in our personal and work relationships, social networking on Twitter, Facebook and blogs is like banking. In another blog post, How to Manage Twitter , he said that his ratio of promoting others’ valuable content to promoting his own stuff is about 12:1. I’ve gotten a lot of value from following Chris. So, guess what?

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

OCTOBER 30, 2010

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I want to reference other opinions, videos, blog entries, etc.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I want to reference other opinions, videos, blog entries, etc.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. We see selfish a mile away (or thousands of miles away) in social networking.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100