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Ambal's Amusings

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ClickPredictions: Learn to Listen and Engage

Ambal's Amusings

" Ian Lurie is chief internet marketing strategist at Portent Interactive. He is also the author of Conversation Marketing: Internet Marketing Strategies. Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus.

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Creative is King, Queen, and Everything in Between

Ambal's Amusings

" Mani Iyer is CEO of Kwanzoo , a social inbound marketing service for businesses. Mani is also a seasoned Internet Executive, Serial Entrepreneur, Industry Speaker and Startup Advisor. " Socially engage consumers through all marketing channels, to drive peer recommendations of your brand. Email marketing goes social.

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The Buyer has Changed; Marketers will Change Too

Ambal's Amusings

Distribute your content where the buyers are – all over the internet. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Nurture buyers over time, the decision doesn’t happen tomorrow. Recommended Resources. Focus - Marketing. Over to you.

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ClickInsights: Social Media Marketing in 2010

Ambal's Amusings

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? As a knock on effect, social media training will be in demand.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

It’s thinking about how you can leverage the Groundswell – garnering attention in viral/social channels but then linking this engagement back to more traditional nurturing channels. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Why do I bring this up? Outputs, Outtakes, Outcomes.Oh

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ClickInsights: Aggregating the Best Content in B2B Marketing

Ambal's Amusings

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies. B2B marketers have specific needs and content interests that are very different from consumer brand managers or B2C internet marketers. He has twenty years’ experience as a CTO.

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Content Marketing Event: New Media 2012

Ambal's Amusings

Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. However, today, the work that we do can best be described in the following terms: Content Marketing, Custom Publishing, Branded Content, Inbound Marketing and Social Media.