• BIZNOLOGY  |  FRIDAY, MAY 26, 2017
    [Internet, Social] Four tips to perfect your social listening skills
    Social media is more important now to businesses, and it’s an evolving part of online behavior. Social media allows businesses to share live videos and news publications, respond to customer service inquiries, and inform their audience about new products and services. With 79 percent of American internet users on Facebook , brands are actually expected to have a presence on social media and to use it as a way to keep their customers informed.
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Internet, Social] The History of Spam in Marketing
    A virtually unregulated space, the Internet is ripe with individuals and companies skirting the gray area of marketing best practices. A myriad of spam types exist today, including email, social media, search engine, and more. The most widely recognized type of electronic spam is email spam, but the term can also be used to describe search engine spam, social media spam, mobile app spam, spam on blogs, wiki spam, forum spam, and many more. Social Media Spam.
  • BIZNOLOGY  |  WEDNESDAY, MAY 24, 2017
    [Internet, Social] Effective types of native advertising for small businesses
    If you don’t use social media very often, you should try to increase your activity. You should spend some time learning the ins and outs of that social media platform. Only when you’ve become familiar with how advertising and interaction work on that specific social media platform can you create effective ads. Your evergreen content is a wonderful resource for promoted posts on your most popular social media platform.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 24, 2017
    [Internet, Social] 1 Awesome Way To Create Great Content
    It will include everything from capitalization and hyphenation (is it Internet or internet?), Ask you sponsor to socialize the program with their peers. Many organizations provide a good amount of information in new hire training and go over things like their social media policy, products, and social events.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Internet, Social] Nine Winning Digital Marketing Strategies From The B2B World
    Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Cisco’s marketing strategy, both online and offline focuses on imagining and defining the future of the internet. Guest post by Cheryl Joy.
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [Internet, Social] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    But if you want to start winning more, get more at bats by doing inbound, internet marketing. I'm not suggesting you should stop building or re-designing websites, ignore search engine optimization, or social media marketing, but at a minimum, you need to be able to connect those efforts to sales. I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue.
  • MODERN B2B MARKETING  |  MONDAY, MAY 22, 2017
    [Internet, Social] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    BloomBerry – Type your brand/product name into BloomBerry to see a long list of related questions that have been asked on sites like Quora, Amazon, and other internet forums. An analytics software provider, for example, might conduct keyword research for “analytics reports” and find the related keyword “analytics for social media.” SEO is powerful for more than just inbound marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 22, 2017
    [Internet, Social] Tearing down the house: How to handle social media haters
    If you ever start to feel too good about yourself, they have this thing called the internet. Most of these people don’t know you and they are just shooting out insults into the internet to get attention. “Over the past several years, I’ve had two death threats and probably 5,000-10,000 hateful comments on social media. Well, when it comes to social media, there are just times I turn off the world. By Mark Schaefer.
  • MODERN MARKETING  |  FRIDAY, MAY 19, 2017
    [Internet, Social] How to Launch a Customer-Centric Sales Strategy
    With the Internet and mobile technology, customers can find the information they need anywhere, anytime. They can look up companies online, read reviews, ask their peers for referrals via social media platforms and more. “ We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” ” — Jeff Bezos.
  • CONTENTLY  |  WEDNESDAY, MAY 17, 2017
    [Internet, Social] Survey: Marketers Want More Video. What Else Is New?
    There’s no doubting that video is a big part of the internet’s future. According to the Content Marketing Institute, only 60 percent of B2B and B2C marketers use video (compared to 83 percent and 85 percent for social media content, respectively). Shortform videos like motion graphics optimized for social have gotten more traction as cheaper investments. Let’s play a little game. Can you guess what year this lede is from?
  • BIZNOLOGY  |  WEDNESDAY, MAY 17, 2017
    [Internet, Social] How customer values are transforming brands today
    Brands are under attack today from many sources, most often triggered by activists on social media. This is a new world for CEOs and CMOs, as they are grappling with whether or how to address these increasing calls to declare their position on such social issues. The failure to immediately respond to a potential brand challenge can be disastrous for a company, impacting its values, revenue, and reputation, with social media spreading the news faster than ever.
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Internet, Social] Five social media courses make one social media strategy meal
    Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram. Each one of of the social media “courses” are part of the entire experience.
  • LEAD LIAISON  |  TUESDAY, MAY 16, 2017
    [Internet, Social] Why Blogging Should Be a Key Part of Your Marketing Plan
    In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead. Use your social media channels to pick your followers’ brains. Finally, use social media to promote your blog posts. Share your posts across all of your social media channels and write a short snippet of what each post is about. Did you know that 70 percent of the links that people click on online are organic ?
  • CONTENT STANDARD  |  TUESDAY, MAY 16, 2017
    [Internet, Social] How Twitter Bots Taught Me about Competitive Intelligence
    The internet is an amazing place. So it was no surprise to me when I logged into my company’s social listening platform ready for some customer and competitive intelligence research and discovered a slew of at-mentions from a number of unsavory bot accounts promising pretty much all bodily vices in one-hundred-and-forty characters or less.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Internet, Social] The 28 Best Miscellaneous Online Tools for Marketers
    Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” ” — Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Productivity). ” — Social Media Examiner (Tools). Showcase reviews: Social Media Examiner (Tools). ” — Social Media Examiner (Productivity).
  • ACT-ON  |  TUESDAY, MAY 16, 2017
    [Internet, Social] How to Get More Search Engine Traffic to Your Landing Pages
    Like building links to your page, or even increasing the social proof for your landing page. Most Internet traffic now comes from mobile devices. Smart marketers use landing pages. Because they get more conversions. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. In fact, there’s a loose rule in conversion rate optimization: The fewer the options a visitor has, the higher the conversion rate goes.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Internet, Social] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    Thanks to advances in technology and the abundance of information on the internet, today's buyers have a lot more knowledge and power. and external data (collected from activities outside of your owned digital properties, such as social media platforms, user reviews, competitor mentions). Social Media-Based Intent Data. Social media is a good place to start because there is a wealth of intent data that exists within social media platforms and much of that data is public.
  • MODERN MARKETING  |  MONDAY, MAY 15, 2017
    [Internet, Social] 3 Innovations that Deliver Connected Cross-Channel Experiences with Oracle Eloqua
    billion active users and 5 new profiles being created every second, Facebook is the largest social community today. Traditionally, marketers have mostly been engaging social audiences with organic social posts; however, with over 50% growth in the number of advertisers on Facebook, marketers are seeking more effective ways to connect with buyers. In fact, the number of internet users with a personal email address is in decline.
  • CONTENTLY  |  MONDAY, MAY 15, 2017
    [Internet, Social] Why Content Strategists Take Social Shares Seriously (And You Should Too)
    ” This declaration usually comes from B2B marketers who dismiss social shares in the same way people talk about pageviews. Yet, in many ways, measuring content success on social media can be extremely valuable—for different reasons than you might expect. The way your content performs on social media is a great indicator of its overall effectiveness, including its search performance. So if you’re a marketer, you should absolutely care about social shares.
  • MODERN MARKETING  |  FRIDAY, MAY 12, 2017
    [Internet, Social] What is Dark Data and What Does It Mean for Marketers?
    This data can come from any connected device, social media, or the Internet, in general. A Plan for Dark Social. However, there is some dark data that you may want to pursue with the help of artificial intelligence, and that dark data comes from dark social. This data involves anything that has been shared on a social basis but that cannot be tracked because it was done via a private messaging channel.
  • HUBSPOT  |  FRIDAY, MAY 12, 2017
    [Internet, Social] 7 of the Best Mood-Boosting Websites We Could Find
    That’s where the internet becomes especially useful -- it’s full of those mood boosting videos that even academic researchers have found to be mentally beneficial. Nick Carney , Social Media Marketer: Sometimes, there are days when you just need a win -- something to pick you up and carry you through the rest of the day. I will never forget the day I learned that watching cat videos is proven to enhance your mood. Even to a bonafide dog person, the news was good.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 11, 2017
    [Internet, Social] Internet founder speaks out on AI fear, the singularity, and beautiful robots
    ” The internet founder said we are in an age where computers are truly being “trained” by learning on their own, rather than being coded by humans. ” The internet founder paused at this point in his presentation to slam social media. “Is the social networking idea actually working? By Mark Schaefer. It was quite a thrill for me to hear Sir Tim Berners-Lee speak before a capacity crowd at Dell EMC World in Las Vegas.
  • VIDYARD  |  WEDNESDAY, MAY 10, 2017
    [Internet, Social] Startup Marketing: The Trick to Maximizing Growth with Minimum Effort
    Get a comprehensive rundown of 58 tools for startups from Hubspot from social media to website optimization and even conversion rate optimization or check out this infographic for the ultimate small business marketing tech stack. 82% of all global consumer internet traffic will come from video by 2020, according to Cisco. As a startup marketer, you’re probably keen on one major thing: maximizing growth with minimum effort.
  • BIZNOLOGY  |  TUESDAY, MAY 9, 2017
    [Internet, Social] Win lifestyle influencers over with generosity and attentiveness
    David and I are fellow alumni of The WELL ( cja@well.com here ) and we’ve obviously been involved and engaged by online communities since before the web via the world of text via telnet, an Gopher- and USENET -based Internet. If you read last months article in the New Yorker, #Vanlife, The Bohemian Social-Media Movement , you’ll quickly learn how much work goes into taking Instagram selfies of your leisure, surf-obsessed, life living in a van with a super-hot lover.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, MAY 6, 2017
    [Internet, Social] Martech Vendors Can't Avoid Ad Audience Battles
    That dynamic has placed considerable strain on the open internet companies that generate great journalism, film, music, social networking, and information. It’s been said that sports are soap operas for men. You can see business news the same way: a drama with heroes, villains, intertwining story lines, and endless plot twists.
  • DISTRIBION  |  FRIDAY, MAY 5, 2017
    [Internet, Social] A Digital Marketing Metamorphosis: Turn Social Media Followers into Loyal Customers
    The ability to engage with customers by managing and building a social media presence is important. This large tech-heavy task when done right, can lead to exceptional ROI and prove that your social media marketing efforts are not in vain. But how can marketers transform large audience engagement on social media into sales leads and then revenue? Someone visiting a company social media page probably wants more.
  • BIZNOLOGY  |  FRIDAY, MAY 5, 2017
    [Internet, Social] Vern Oakley on how to make video work for your brand
    According to the 2016 Mary Meeker report , video will represent fully 74% of internet traffic this year. Content Marketing Internet Marketing Interview Social Media Marketing Uncategorized brands business video marketing Content marketing customer engagement inspiration interview leads marketing budget marketing content marketing leads Mike Moran publicity publicizing brands Storytelling The Conference Board Tim Peter Vern Oakley video video content video marketing
  • HUBSPOT  |  FRIDAY, MAY 5, 2017
    [Internet, Social] A Brief History of Content Marketing, Back to the Future Edition [Infographic]
    Perhaps you've wondered what its earliest forms looked like, before there was social media, blogs, or even -- gasp! -- the internet. If you ask us, there are three things that we marketing nerds might love more than anything else: History, visual content, and the 1985 film Back to the Future. So when it came to our attention that our friends at Uberflip combined all three of them, we were thrilled, to say the least.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 4, 2017
    [Internet, Social] 3 Reasons Why Marketers Are Getting Excited About AI
    When the Wall Street Journal revealed that Musk had actually founded a company (Neuralink) to actualize his idea of merging the human brain with artificial intelligence (a concept he’s calling “neural lace”), the internet exploded with debate over what this could mean for the future of the human race—not to mention the wisdom of conducting brain surgery on healthy people. Author: Ari Soffer No, it won’t turn your brain into a supercomputer.
  • WEBBIQUITY  |  THURSDAY, MAY 4, 2017
    [Internet, Social] How the Internet of Things Will Disrupt Digital Marketing
    The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities. However, unlike traditional market segmentation, the Internet of Things helps create and enable much richer and complex sets of data. Search, Social, and the IoT.
  • SNAPAPP  |  THURSDAY, MAY 4, 2017
    [Internet, Social] Two Cities, One Marketer: Recapping Marketo and Oracle MME in 14 Quick Observations
    His talk was clearly something he is passionate about and his strategy behind “ HitRecord ” (think record something, not play a record) shows some deep thinking about the role of social and the power of the internet. Year after year, spring typically is a heavy event season in marketing land. But this year, the week of April 24th held a special distinction. Internally, during our prep we called it “Hell Week.”
  • BUZZSUMO  |  THURSDAY, MAY 4, 2017
    [Internet, Social] Proud to be a Donkey: BuzzSumo Reflections on Growing a $5m SaaS Business
    Below are some example articles taken from BuzzSumo, along with their social shares. We have developed a couple of separate free products such as Bloomberry , which will list real questions asked on the internet about any topic. In January 2016 I looked back at the first 16 months of growing BuzzSumo. I thought now, 16 months later, it was probably time to provide a further update on our progress and my reflections on running a bootstrapped SaaS business.
  • CONTENTLY  |  WEDNESDAY, MAY 3, 2017
    [Internet, Social] The Destruction of Silicon Valley, and 4 Other Stories We Loved in April
    Here’s what you missed in marketing, media, and tech while you were wondering why celebrities wear such bad clothes to the Met Gala… The New Yorker: #Vanlife, the Bohemian Social-Media Movement. In “#VanLife, The Bohemian Social Movement,” Rachel Monroe chronicles the rise of #VanLife, the millennial phenomenon whereby twenty and thirtysomethings quit their jobs and make a living by curating sponsored social media images of their experience on the road.
  • EARNEST ABOUT B2B  |  WEDNESDAY, MAY 3, 2017
    [Internet, Social] Is there a place for chatbots in B2B?
    Google defines a chatbot as “ a computer program designed to simulate conversation with human users, especially over the Internet”. Private messaging apps recently surpassed social media as the #1 way we communicate. A number of the examples below are from the B2C world but bear with me… the rise of messaging platforms and chatbots is set to mimic the social media explosion, from personal use ( Siri , Cortana and Alexa ), then to B2C and finally through to B2B.
  • BIZNOLOGY  |  WEDNESDAY, MAY 3, 2017
    [Internet, Social] 4 tips to improve your YouTube channel
    If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. That rule is that volume wins. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Consistency is hard work but it is the way you can create a cadence with your viewers.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 3, 2017
    [Internet, Social] 3 Steps for Successful Email Marketing Campaigns in a “Post-Email” World
    For instance, Internet Live Stats counts about 2.5 You can use social media to ask for email subscribers, use a blog or other content to capture email addresses or use any of a plethora of lead capture platforms that integrate with your engagement platform , such as SumoMe or Justuno. Author: Cassidy Milder It’s been an interesting past few years for email marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 3, 2017
    [Internet, Social] How brands can avoid getting dragged down the aisle of internet infamy
    Offer social media coaching for employees who want to build a name for themselves (or buy them a copy of Mark Schaefer’s book, Known ). The average internet user maintains accounts on 5 social networks, with connections on each. You can showcase your employees by having them speak at industry events or by offering behind-the-scenes stories about them on your social media feeds. By Kerry Gorgone, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Internet, Social] 32 Free Online Marketing Classes to Master Your Marketing Skills
    Social Media. Internet Marketing for Smart People " by Copyblogger. Social Media " by QuickSprout. Social Media Marketing " by edX. Diploma in Social Media Marketing " by ALISON. Social Marketing Training " by Hootsuite. Social Media Analytics " by quintly. Social Media Week of Webinars " by Buffer. 3) Internet Marketing for Smart People. Social Media. 12) Social Media. 17) Social Marketing Training.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 2, 2017
    [Internet, Social] Why B2B Influencer Marketing is Your Next Big Thing
    Livestream reports that 81 percent of internet views reported viewing more content in 2016 than the year previous, and 67 million Americans reported that they listen to podcasts monthly, which is an increase of 14 percent in one year, according to Edison Research and reported on by Convince and Convert. These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. Social Media.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 2, 2017
    [Internet, Social] 4 Ways to Bridge the Gap Between Online and Offline Marketing
    But, with wearables, smart TVs and the internet of things, the line between the two is blurring. As an example, an airline runs ads for an offer on their outdoor, print and radio ads incorporating their unique vanity URL, and then retarget those visitors on social to “get out of the cold this winter”! Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 2, 2017
    [Internet, Social] 20 Extraordinary Content Marketing Insights
    Studies show that over 90 percent of content people read from social comes from just one point of separation from the original source. The number of internet users is growing, tools to create content are easier to use, and BuzzSumo is seeing significant growth in auto-generated content. By Mark Schaefer. This headline is a bit misleading.
  • NUSPARK  |  SATURDAY, APRIL 29, 2017
    [Internet, Social] How to Implement an Account-Based Marketing Program in Your Firm
    Vendors such as Bombora , Infer and Mintigo track thousands of topics across through Internet searches, social media posts, webinars, events and online videos to gather information designed to identify users’ intent. For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Internet, Social] 5 Ways to Use Earned Media to Increase SEO
    They are turning to the Internet to find answers ― but not just any answers. Discover the social platforms in which they participate so you can reach out, share their content, and provide value. In fact, 74 percent of companies and 82 percent of agencies surveyed report that social media is either somewhat or highly integrated into their SEO strategy. These elements, which are also called “social signals,” have become increasingly important.
  • ONALYTICA B2B  |  THURSDAY, APRIL 27, 2017
    [Internet, Social] PPC V Influencer Marketing; Clicks V Sales
    Influencer marketing is more effective on social media. If you’re looking to target millennials then influencer marketing is the route to take- not only do they have a strong social media presence, but they’re sceptical towards outright advertising. A study here found that 39% of students like internet advertising vs 48% preferring word of mouth suggestions.
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Internet, Social] The 10 Best Customer Service and Customer Engagement Platforms
    The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. ” — Social Media Explorer. Showcase reviews: Social Media Explorer. Be more social with your subscribers! Social Media Explorer. 26: The 29 Best Social Media Monitoring Tools. #27:
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 26, 2017
    [Internet, Social] How to keep yourself safe from social engineering attacks
    There’s likely a ton of data about you online, especially if you’re crafting a big social media presence. Today I’ll examine the nefarious practice of social engineering and what you can do to combat it. Keeping yourself safe from social engineering. Social engineering , in the context of information security , refers to psychological manipulation of people into performing actions or divulging confidential information.
  • HUBSPOT  |  WEDNESDAY, APRIL 26, 2017
    [Internet, Social] How to Repost on Instagram: 4 Easy Ways to Reshare Content
    Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time. But fear not: for every problem, the internet has afforded a solution. Social Media Daily
  • HUBSPOT  |  WEDNESDAY, APRIL 26, 2017
    [Internet, Social] 45 Engaging Examples of Interactive Storytelling in Content Marketing
    Such tools can increase engagement, on-site dwell time, and social share rates. What types of interactive content have you encountered around the internet? As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Internet, Social] 5 Signs the Gap Between Sales and Marketing is Closing
    The introduction of the internet and the digitalization of many businesses and their processes have also acted as a force of attraction between sales and marketing. What about social media channels like LinkedIn, a channel that many marketers use to acquire high-quality leads. Do a quick LinkedIn search for business development and you will come across hundreds of individuals working at startups and small, internet based companies.
  • BIZNOLOGY  |  TUESDAY, APRIL 25, 2017
    [Internet, Social] All about earned media micro-influencer marketing and more on the Through the Noise podcast
    If you’re asking these questions or wondering how you can harness the power of the internet to illuminate your mission, don’t miss this episode. Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. I was recently invited to be a second-time guest on the Through the Noise podcast.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Internet, Social] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    You can have them really work in social harmony with your customers.”— Convention or the status quo is the easy path, but he shared with Steve and the audience that, “The great thing about the internet is that the good rises to the top. Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Social Selling.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Internet, Social] The Character Count Guide for Blog Posts, Videos, Tweets & More
    When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" The Length & Character Count for Everything on the Internet. Then, there's optimizing your title for social sharing. However, that's far from ideal, says HubSpot Social Media Marketing Manager Chelsea Hunersen. The social gurus will throw around the number 40 characters. That's right -- social media posts have their own meta data too.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Internet, Social] The Benefits of Retargeting for B2B
    Jahvita: Retargeting on social is the ability to reach your audience after they’ve left your website. From a B2C perspective, there’s nothing more unappealing than having ads for a product you’ve already purchased follow you around on the Internet. Engagements happen beyond the inbox and it’s our job as marketers to make sure that our messaging is received, whether that be through email, a website, social, or retargeting. An Interview with Act-On Software Marketers.
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Internet, Social] 8 How-To Videos We Love (and Why)
    Have you ever learned how to do something with the help of an internet search? Tasty on BuzzFeed shares cooking and recipe videos that frequently go viral on YouTube and other social media and reach millions of people every month. This fast-paced filming style is eye-catching if it starts auto-playing in a social media feed, too. Social Media Video DailyThe answer is most likely a resounding “yes.”
  • CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [Internet, Social] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    On the internet, you’re more likely to see a banner ad for a pill than a helpful infographic about treating a disease. However, as TV viewing habits change and magazine subscriptions dwindle, these companies may soon turn their massive ad budgets to the internet. ” The Electronic Code of Federal Regulations dedicated to prescription drug advertising, which is updated for 2017, doesn’t mention the internet once.
  • HUBSPOT  |  FRIDAY, APRIL 21, 2017
    [Internet, Social] How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live
    And since the introduction of more social media platforms, SNL has only gotten more innovative and creative with its approach to sharing comedy with the world. Lazy Sunday" was released the same year a little video hosting site called YouTube hit the social media scene. Marketers can duplicate this approach to drive engagement on different social channels by pushing for urgency. Are there other TV shows with a strong social media presence?
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Internet, Social] Using Buyer Intent to Drive Your Marketing Efforts
    Individual users and businesses are becoming increasingly dependent on the internet as a research portal. During initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide buyer intent insights. This has led to changes in the way brands market their products and services.
  • CONTENTLY  |  THURSDAY, APRIL 20, 2017
    [Internet, Social] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Social-first’ Some finance brands are finding it difficult to get their content seen, even if the quality is there. Not surprisingly, they’re turning to where millennials—and increasingly the internet as a whole—spend their time: social media. Goldman Sachs also runs boosted content and has recently made an effort to include in their content mix what Rubin calls “social-first” content, built for the social web.
  • VIEWPOINT  |  WEDNESDAY, APRIL 19, 2017
    [Internet, Social] Insights on Outbound Conference in Atlanta
    Laura Madison – Laura explained: “As a conversion & social selling specialist, I have educated thousands of dealerships, and salespeople on how to get REAL results converting business from the telephone, internet, and social media to the showroom. Over the past six years, I have developed a fierce social media presence rooted in generating sales, and have created an online instructional course on the topic of social selling.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [Internet, Social] The 6 Most Important Social Media Trends of 2017
    Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Social isn’t just for millennials anymore.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 19, 2017
    [Internet, Social] The rise of “morality-via-branding” to add empathy and connect emotionally
    In his new book, #Republic: Divided Democracy in the Age of Social Media , Cass Sunstein discusses the need for shared information and diverse experiences to help guard against “fragmentation, polarization, and extremism,” which will make it easier to solve problems and govern in a heterogeneous society. Sunstein encourages citizens to demand a culture of curiosity and openness, ideally using social media for people with divergent views to discuss issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 19, 2017
    [Internet, Social] Three ways to turn client email into new business value
    best practices business relationships customer acquisition Psychology and social media Writing best practices customer acquistion customer retention email etiquette Internet marketing psychology mars dorianBy Mars Dorian, {grow} Contributing Columnist. A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email.
  • CONTENTLY  |  TUESDAY, APRIL 18, 2017
    [Internet, Social] Video Measurement Is Broken. Here’s How to Fix It
    That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. Cisco estimates that video “will be 82 percent of all consumer internet traffic by 2020.” ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Internet, Social] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Burson-Marstellar is taking an ombudsman approach to social media.
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Internet, Social] Is Technology Actually Making Us Less Productive? [New Research]
    But then, when I started digging into my internet history, I realized the number was actually higher. The same goes for our file-sharing service, my social media scheduling tool, and an analytics bookmark. After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning.
  • CONTENT STANDARD  |  THURSDAY, APRIL 13, 2017
    [Internet, Social] How to Use Email Marketing as the Centerpiece of Your Digital Retail Innovation
    A tactic that’s almost as old as the internet itself, email remains highly influential on shoppers and is a must-use channel for any retail brand. Personalization comes in many forms nowadays, which makes sense: Marketers have access to huge amounts of consumer data, allowing them to target by demographics, location, and behavior while tapping resources like social media and online shopping profiles. Retailers have invested in smart dressing rooms and mobile checkout.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 12, 2017
    [Internet, Social] Six Ways Infographics Changed the Course of Human History
    Likewise, the use of infographics on the Internet —where users are barraged with a constant stream of changing information—has grown by nearly 1,000 percent since 2007. One of the greatest social issues of the 19 th century, slavery was the subject of one of America’s most historical infographics. The interactive graphic highlights where and when refugees emigrate and tells the complex stories of political, social and economic turmoil that lead to each displacement.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 12, 2017
    [Internet, Social] How to Nurture Leads with Email Marketing
    The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. Email marketing is very much alive. It has withstood. The post How to Nurture Leads with Email Marketing appeared first on PureB2B.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Internet, Social] How to Leverage Social Intent Data for Email Marketing
    internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general. In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? Using Social Intent Data in Your Marketing Campaigns.
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Internet, Social] The Nine Best Reputation Management, RSS, and Social Search Tools
    The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks.
  • EMEDIA  |  FRIDAY, APRIL 7, 2017
    [Internet, Social] Is It Time to Drop the Blog?
    I’m deeply grateful the internet seems to have eaten those posts. Social Media Is Blogging…. Social media has become the central place where content is created and shared. If you want your brand to go viral, your content needs to be easily accessible on social media. Short-form (that is, bite-sized ) content should go on social media first. Don’t neglect social media because it seems “too B2C.” Content of that length may not work on social media.
  • KEO MARKETING  |  THURSDAY, APRIL 6, 2017
    [Internet, Social] Tips for Hiring a B2B Lead Generation Agency
    To find a reputable lead generation agency , examine their website, blog, online reviews, content and any social media to ensure their marketing efforts are well-developed on multiple channels. This type of social proof is a hallmark of a successful company with loyal customers. Techniques such as content marketing, industry influencers , SEO lead generation , email marketing , social media marketing and ad placement are all impacted by your business’s situation.
  • CONTENTLY  |  THURSDAY, APRIL 6, 2017
    [Internet, Social] How Lenny Letter Turned an Unorthodox Media Model Into a Safe Place for Women
    The blog facilitates movement between the site and social channels, and is ripe for ad space. ” The small team of editors work with writers and designers from all fields, many of whom have never been published or were burned by social backlash. These women are excited to share because they have been so profoundly bruised on the internet,” Dunham said.
  • HUBSPOT  |  WEDNESDAY, APRIL 5, 2017
    [Internet, Social] Help! My Brand Went Viral: 12 Small Brands That Made It Big
    A few months later, Christodoulou said his company "won the social media lottery. In 2015, three years after Kony 2012 ignited the internet's attention, the company shuttered most of its US operations. Viral Best Practice: Use Social Media in New Ways (and it doesn't hurt to have Disney on your side). million seconds watched, and 411 thousand social engagements. For your next product launch, how could you leverage social media in unexpected or nontraditional ways?
  • ONALYTICA B2B  |  TUESDAY, APRIL 4, 2017
    [Internet, Social] #SMMW17: Hot Topics and Top Influencers
    Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. Social Media Examiner. Maximize Your Social. Social-Fanz. Social. Social Media Examiner. Social-Fanz.
  • BIZNOLOGY  |  TUESDAY, APRIL 4, 2017
    [Internet, Social] My 20 top social media marketing, search, and reputation business articles
    They cover Search Engine Optimization (SEO), Online Community Management, Online Reputation Management (ORM), and Social Media Marketing (SMM). Thank you, Internet. Learn to lower your social media inhibitions. Lurkers are the 99.989% of social media. The post My 20 top social media marketing, search, and reputation business articles appeared first on Biznology.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Internet, Social] THE HACKIES: A CMO’s guide to integrating marketing technologies
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. There are plenty of articles and discussions on the Internet on these, so if you want more details, just google for them. Web services integration leverages functionality exposed by a system to the Internet for other systems to interact with it. These are how one system communicates with another over the Internet for its web services.
  • WEBBIQUITY  |  TUESDAY, APRIL 4, 2017
    [Internet, Social] The 15 Best Audio and Video Editing Tools
    According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020. Share your Flipagrams on other social media networks. Choose videos and photos, select a theme, add music and effects, and publish short movies to share on social networks. 26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32:
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 3, 2017
    [Internet, Social] How to build a truly actionable social media audience
    Most of the connections we build on social media are weak relational links. One of the biggest myths I face as a marketer is the customer’s idea that simply building any kind of social media audience correlates to business benefits. Make no mistake, building a social media audience is a good start. Thankfully, the internet has put a jetpack on those networking efforts and a combination of social media and content has made life easier. By Mark Schaefer.
  • ACT-ON  |  MONDAY, APRIL 3, 2017
    [Internet, Social] Back to Basics: The ABCs of a Successful E-Newsletter
    But keep in mind that that number may be doubling soon, according to a report that predicts 75% of Internet use will be mobile in 2017. One of the best tools to enable this is social sharing – code or embedded links that make it easy for your readers to repost your articles on their social media feeds. Today’s post is another in my recent back-to-basics series where I dissect some of the most common digital deliverables.
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Internet, Social] 5 Ways to Build a Highly-Engaged Email List
    As consumers become increasingly dependent on the internet in their day to day lives, the feasibility of email as a communications tool will hold steady. They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Build your social media presence by posting relevant content such as quotes, images, videos, or anything you know your audience might like and comment on.
  • CONTENTLY  |  THURSDAY, MARCH 30, 2017
    [Internet, Social] How Content Helps the UK’s Biggest Grocery Stores Corner the Market
    Even before the internet took over and made it easy for anyone to distribute content, Sainsbury’s wanted to reach customers outside of its aisles. The campaign appears on TV, radio, the company blog, outdoors, and social media. 25 years ago, the UK supermarket chain Sainsbury’s debuted a magazine. So it created a glossy print publication that offered recipes, cooking tips, and feature articles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 30, 2017
    [Internet, Social] Content monetization, brocial media, and the role of love in business
    The social media streakers. Social media is a wonderful technology that can be an extension of ourselves, our hearts, our purpose in life. It’s about having faith in the economics of the social media system to help, help, help, instead of sell, sell, sell. Being a leader starts by elevating others instead of turning social media into your own personal cable channel. Phil: People turn it into social me-me-media. By Mark Schaefer.
  • WEBBIQUITY  |  THURSDAY, MARCH 30, 2017
    [Internet, Social] The 23 Best Free Google Chrome Extensions for Digital Marketers
    These Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more. 13) Hola Better Internet. ” — Social Media Examiner (Tools).
  • CONTENTLY  |  WEDNESDAY, MARCH 29, 2017
    [Internet, Social] How 5 Global Brands Rely on Contently to Power Their Content Marketing
    Facebook took over the internet, our CCO changed hairstyles every few months, and—most importantly—our clients reached new levels of content marketing sophistication. For Aberdeen, an asset management firm based in the UK, marketing leadership tried to establish a relationship with the company’s target audience but needed to figure out how to communicate with them above all the noise on social media channels.
  • DISTRIBION  |  WEDNESDAY, MARCH 29, 2017
    [Internet, Social] How to Respond to Negative Customer Feedback on Social Media
    Transform negative social media feedback to positive relationships. But of course, the internet never forgets. No matter if you are selling beauty products or life insurance, your brand image can be positively or negatively impacted by the way your marketing department or local sales personnel engage with their followers on social media. Complaining via social media means a high level of frustration and lost expectations.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 29, 2017
    [Internet, Social] The potential of blockchain technology: what every marketer should know
    If someone came to you in 1992 and said, “Hey, there’s this thing called the Internet. It’s also where we’re seeing a ton of innovative efforts and initiatives such as OpenBazaar , Fermat’s Internet of People , Steem , Synereo , uPort , Metamask , and Blockstack , among many, many others. Identity networks, reputation networks, social networks (why should Facebook get all the value that you create by posting?
  • ACT-ON  |  WEDNESDAY, MARCH 29, 2017
    [Internet, Social] 5 Powerful Lessons Content Marketers Can Learn from Journalism
    For example, perhaps you’re strategically creating content about the Internet of Things (IoT). If so, seek IoT influencers through the social media channels in which your audience engages, such as Twitter and LinkedIn. Instead they spread on social media through tweets and shares. Are you planning to create more content this year? If so, you aren’t alone. In fact, 66 percent of B2B marketers plan to produce more content in the coming months.
  • BIZNOLOGY  |  TUESDAY, MARCH 28, 2017
    [Internet, Social] Healthcare needs social media influencers and influence
    For example, Dan Krueger and I, Chris Abraham , have been helping Halyard Health (née Kimbery-Clark Heathcare) engage and message patients and caregivers since 2009 when we produced a social media influencer and blogger campaign to message thousands of online influencers on the dangers of HAIs ( Healthcare-Associated Infections ) in the form of central line-associated bloodstream infections, catheter-associated urinary tract infections, and ventilator-associated pneumonia.
  • CONTENT STANDARD  |  TUESDAY, MARCH 28, 2017
    [Internet, Social] Finding Time to Manage Your Professional Social Media Accounts (It Can Be Done!)
    We’ve all been there, and when moments like this creep up, it’s difficult to picture taking on any new initiatives—especially the one your social media department just started pushing. Just last week, you sat through a mandatory training, in which two members of the social team were actually able to convince you that maintaining a professional social presence is worth your while. When it comes to social, quality always trumps quantity. It’s Tuesday.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 28, 2017
    [Internet, Social] When Social Media Piranhas Strike
    Someone disagrees with an influencer and the social media piranhas have a feeding frenzy. Sometimes there seems to be a lack of critical thinking on the internet. The internet and social media enables almost anyone to become famous in their niche. I’m sure most of us have seen people decimated by the social media piranhas and read horror stories. The stakes are high on social media and the internet because everything goes into public record.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Internet, Social] 10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia
    This comically cynical ad campaign for Swedish wireless company Telia warns us that not everything on the internet is actually as good in real life. Take cats for example: On the internet, cats are always up to some form of hilarious mischief. And we want to reflect that in everything we do -- especially as it pertains to our commitment in ESG [environmental, social and governance] investing.
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Internet, Social] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    Whether it's International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). 30: Social Media Day #SMDay. 29: Internet Day #InternetDay.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [Internet, Social] How social media is changing what brands stand for
    Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Internet, Social] Will Snapchat Spectacles Be a Money-Maker? [Infographic]
    And will its public-traded life get off on the right foot -- or will it stumble, in a fate similar to social network IPOs past ? The thing is, Snapchat has one major factor that sets it apart from other social networks that have sought IPOs: A physical product, the Spectacles. As internet use via mobile continues to outrank that of desktop , it seems that gadgets are following suit. Social Media IGSS
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Internet, Social] How to Nurture Leads with Email Marketing
    The Internet of Things (IoT) is radically changing the way people search and receive information. Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. In the United States, 6 out of 10 employees using the internet acknowledge the importance of email at work.
  • GET SMART CONTENT  |  WEDNESDAY, MARCH 22, 2017
    [Internet, Social] Digital Travel Trends to Know Now
    When your visitors’ interests are influenced by social apps and digital experiences, you have to be where they are. Because people can get information about your destination anywhere on the internet, it becomes a challenge for you to own that traffic and control the content they receive. Many destinations are segmenting their target audiences based on personas and deploying social ads tailored to each. Travel marketing efforts have to be as dynamic as their destination.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Internet, Social] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Run social media advertising campaigns. I assume you already add upcoming webinars to your email newsletters and post them on your social channels multiple times, so I will not go into details about that here. Speaker bios, images, and social media links.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Internet, Social] 5 steps to wrangling your most important social media channels
    Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. Identify your most important social channels. Choose your social media management stack to set up your checklists. You can’t take social too seriously.
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Internet, Social] How to Start Generating Leads for Your B2B Company
    The phenomenal power of the internet as an information gathering and sharing tool is very well pronounced in the grand scheme of B2B marketing. *Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison.
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