[Internet, Social] Families of devices multiply publisher’s powers to control the world
    This is a more human world than today’s social media. Lesson for leaders. Today’s devices limit their users to what the designers and their apps enable. Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. The giant platforms want to control everything, everywhere, all the time. Publishers have lost advertising revenues, content displays, and leadership.
  • EXO B2B  |  THURSDAY, OCTOBER 12, 2017
    [Internet, Social] Can you spend 4 minutes reading this post?
    Longer blogs—those measuring 1500+ words—tend to get more social media attention and lead visitors to spend more time on your site. They’re looking for posts that will tell them more than what they can find in half a dozen different places across the internet. The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers.
    [Internet, Social] Keys to Developing a B2B Digital Marketing Plan
    Video streaming was 75% of all internet traffic in 2017 and there are no signs showing things will slow down. For instance, you may discover that customers in one segment are more likely to respond to explainer videos whereas another segment responds better to social media marketing. Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets.
    [Internet, Social] How to save your content marketing strategy from self-destruction
    Grab your ideal reader/viewer/listener with unmissable, thumb-stopping headlines that stand out in the endless social feeds and search results pages of the internet. Then you have metrics from search and social media, indicating what people respond well to and what they’re searching for online. Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity.
    [Internet, Social] 11 Marketing Books Every CMO Should Read
    Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. Jay Baer explains the reality of customer service today: that marketers should spend more time interacting with consumers on social media, not through phone or email. It’s safe to say that marketing isn’t the same industry it was even five years ago.
    [Internet, Social] Take back advertising revenues: digital boundaries can serve millions and earn billions
    Parts of the internet are like a broken sewage system that pumps raw filth at us, forcing us to control it or be unsafe and insecure: Spam-blockers: spam emails dwarf real email. They use the internet, messaging, and apps by flipping between the sources, people, and content they want, and flip off the rest. Lesson for leaders.
    [Internet, Social] 30 of the Funniest Tweets About Social Media We've Ever Seen
    There are a lot of things to be negative about on the internet today. And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it's easy to feel jaded about social media in particular. In fact, we surveyed more than 3,000 people around the world, and one-third responded that they feel "awful" after browsing social media -- with Facebook taking the crown for most awful feelings induced.
    [Internet, Social] Why Consumers Want Brands to Take a Stand on Social Issues
    Rob Holzer remembers the first time he came to Cannes six years ago after starting Matter Unlimited, an agency focusing on ad campaigns that drive positive social change. We’re only going to work on purpose-led and positive social impact work. The internet, that’s not for us.” The post Why Consumers Want Brands to Take a Stand on Social Issues appeared first on The Content Strategist.
    [Internet, Social] Blog2Social makes bloggers a marketing one-man band
    To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze. And, Blog2Social will automatically turn your blog post and images into the optimal format for each social network.
    [Internet, Social] Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage
    Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. The growth of the internet, smartphones and tablets, along with brands (both B2B and B2C) joining the bandwagon, means that the world is awash with content marketing. How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd.
    [Internet, Social] Considerations for Creating a Digital Marketing Budget
    Video streaming was 75% of all internet traffic in 2017 and there are no signs showing things will slow down. Live video is more appealing to audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts, according to livestream.com. If you are actively engaging your social community with customized content, streaming videos, etc.,
    [Internet, Social] What the Story of Bitcoin Can Teach Financial Marketers
    But most importantly for marketers, Bitcoin’s path from a niche Internet curiosity to a currency traded at a price that rivals the top three American stocks is a beautiful case study in how, when, and why content reaches well-defined audiences. Imagine for a moment a world in which programmers plot to overthrow the world economy. In this world, your tech-savvy and curious neighbor becomes a millionaire overnight, only to lose it all again months later.
    [Internet, Social] Handling Disruption in the Building Materials Industry as a CMO
    Your CMO is responsible for staying abreast of real-time changes in consumer behavior, the business environment, social norms and new technology. Consider AI, facial recognition software, virtual reality, robotics and the Internet of Things – there are many places that your CMO can put the marketing budget and human capital. The Internet of Things makes household appliances media – media that may even outperform its traditional counterparts.
    [Internet, Social] Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces
    Surprisingly, most of the tech used is familiar, like email, chat and video phone calls: In frequency of use order, the most used collaboration media are email (98%), chat apps (53%), group project management (34%), and workplace social networks (29%). Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway.
  • PUREB2B  |  SUNDAY, SEPTEMBER 24, 2017
    [Internet, Social] B2B Marketing Trends and What They Really Mean
    This refers to technologies that directly affect customer touchpoints across the marketing lifecycle, including advertising, email, social media, SEO, content marketing, A/B testing, marketing apps, and other related tools. Internet Services. This doesn’t just refer to your internet provider (but you need to check that, too). 2017 is flying by. It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy.
    [Internet, Social] You're Pregnant! Just Kidding. Here's the News You Missed This Week.
    Sometimes, I wonder if the internet can be boiled down to a single sentiment: "Oops.". And while the internet typically can't be used for a pregnancy test -- unless you count Target's 2012 public relations disaster after predicting a teen's pregnancy by tracking her shopping habits -- it still caused brief moments of panic among those who got the email.
    [Internet, Social] Emergency Alert: We Need to Rethink Content Strategy
    Netflix drives how we think about so much: dating, friendship, introversion, internet memes. Pinterest is a more important social network for millennials than Facebook. But I’m a total dork, so when I think of Netflix, the first thing I focus on is content strategy. In a book I co-wrote with Contently founder Shane Snow that’s being published this fall 1 , we write about Netflix’s foray into original programming.
    [Internet, Social] How purposeful branding is driving millennials and social entrepreneurship
    Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. The concept of purposeful branding is even evident in the banking industry; Ashok Vaswani , the CEO of retail and business banking at Barclays , recently stated that “every business must serve a social purpose.”. This idea of doing something good for society has been especially embraced by millennials who empower this rise of social entrepreneurship.
    [Internet, Social] What Does a CMO Need to Know About Lead Generation?
    The Internet is growing faster than any single company can scale. There are 5 exabytes of new information being created and placed on the Internet every 2 days, according to Google. Learning what these needs are is a function of social media. The CMO should lead a concerted effort to discern behavioral trends from a prospect’s social media posts and past purchase history. Mastering lead generation is a sort of holy grail for all B2B marketers.
    [Internet, Social] Backfill your corporate history onto your blog for Google
    I use it myself in order to instruct Google how to parse my Plone site since I don’t want to assume Google’s spiders and bots are as familiar with this open source Zope – and Python-based CMS: I have actually been using the Internet Archive Wayback Machine to dig myself all the way back to 1996.
    [Internet, Social] The Millennials Are Here: Your Move, B2B Marketers
    . As a Millennial who actively works to buck the lazy and entitled stereotype (specifically at my job in marketing at SnapApp), I was nervous when I heard our new research with Heinz Marketing was focused on Millennials, assuming it would be added to the growing stack of content on the internet blaming us for the ills of the world. . Social media can’t be an afterthought. .
  • EXO B2B  |  TUESDAY, SEPTEMBER 19, 2017
    [Internet, Social] B2B content marketing sans budget or bandwidth – hmm!
    The next best thing is reading comments on the web or in social media about your, or similar products. You know this whole internet thing is just a tool to sharpen your mind at differentiating the wheat from the chaff so buck up, and read more. Dig deeper when developing social media content. If you decide to share content in social media, try to avoid sharing the same news as everyone else. Your social media accounts?
    [Internet, Social] Make an Impact: Intelligent Social Media Marketing
    Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. Return on investment in social media marketing has long been a tricky topic and […]. The post Make an Impact: Intelligent Social Media Marketing appeared first on Marketing Insider Group. Social Media business internet marketing marketing social media marketing
    [Internet, Social] Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent
    You just have a 20th-century business model and the internet is going to eat it for lunch.). This can include things like having a thriving blog attached to your website, social media marketing, search engine optimization—basically anything that drives targeted traffic to your website. Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet.
    [Internet, Social] Connected consumption is the new customer experience (CX)
    Lesson for leaders. Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.”. Now imagine having an invisible 2-way channel inside everything that is done online. When countless products and services become connected, personal customer-vendor relationships will be added. Marketing’s focus will add the new life cycle stages of “install, use, service, and upgrade.”.
    [Internet, Social] 72 hours in Shanghai in a parallel martech universe
    The world’s three largest Internet companies are American: Google (Alphabet), Amazon, and Facebook. From Mary Meeker’s yearly state of the Internet report, you can see (1) the explosive growth of mobile Internet usage in China over the past three years and (2) the effective duopoly — or “triopoly” — of Tencent, Alibaba, and Baidu: Combine Google, Facebook, Amazon, Twitter, eBay, Paypal, Spotify, YouTube, etc.,
    [Internet, Social] The Internet Had a Busy Week. Here's What You Missed.
    Following the September 6 revelations that Russian groups had purchased about $100,000 worth of politically-charged ads on Facebook, the social media platform yesterday announced it would further modify its ad guidelines to prevent targeting to hate groups. However, ProPublica contacted Facebook with this discovery before the story ran, and the social media channel removed these categories with a formal announcement of changes to its ad targeting policies. "To
    [Internet, Social] Tips, Tricks, and Secrets to Create Great Landing Pages
    People are used to seeing buttons all over the internet. Social Proof. That’s why the subtle technique that great landing pages employ is social proof. Social proof is the reason you think a Twitter account is worth following because it has a lot of followers already. Here’s a great example of social proof from Qlik : Making a great landing page doesn’t have to be hard! You don’t see great landing pages often.
    [Internet, Social] Interview with Ann Handley
    Key Topics: Digital Marketing, Strategy, Content, Social, Demand Gen. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet!).
    [Internet, Social] Why customer advocacy should be at the heart of your marketing
    The third is social capital. Those are three sorts of social/psychological things that I learned were really important in generating a lot of advocacy. We’ve bottled all that and we’ve put that into our product so that you’ve got that exclusive tribe, the people are getting feedback, they’re getting social capital and they make it “game-ified” and fun, so that people want to come back in again and again.
    [Internet, Social] 5 Steps CMOs Can Take To Prepare For The Next Disruption
    As more viewers switched to streaming, demand for high-speed Internet skyrocketed (per Leichtman Research Group ), ramping up the competition between ISPs and infrastructure providers. Tech company InMyArea.com, for instance, began offering people a way to compare prices on home services in their area — such as high-speed Internet — to save money on Internet services and avoid the hassle of searching themselves.
    [Internet, Social] Publish first, then edit and revise, for Google search success
    Your blog posts and site content have a much longer lifespan than the rest of your online social media content. Blogging Content Marketing Copywriting Digital Marketing Internet Marketing Organic Search Search and Content Marketing Search Engine Optimization Search MarketingNever let the perfect get in the way of the good. Blog and post, blog and post. Write all your site content quick and dirty then publish it immediately.
    [Internet, Social] 5 Important LinkedIn Updates for Marketing Professionals
    LinkedIn , as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. What other methods do you use to boost and manage your content on LinkedIn or other social platforms? Social Media Marketing b2b ConsumerTo stay the course, LinkedIn has been quickly improving its product and adding new features.
    [Internet, Social] Flip yourself into leadership with exponential growth publishing
    The Internet reaches you by cable and wirelessly by WiFi and your mobile phone. The Internet is evolving from one network into private walled gardens owned by giant companies like Facebook , Google , and Amazon, and separate Internet in countries like China, Iran, and Russia. Lesson for leaders. How can “digital changes everything” work for you?
    [Internet, Social] Your Definitive Guide to Google Analytics
    More specifically, the different channels, source/medium, referrals, AdWords, SEO and social. FYI, measurement protocols let you send data to Analytics from any Internet connected device, such as a kiosk, CRM, call center or a point of sales system.). In an online world filled with competitors, success depends on how well you understand your audience and their behavior. Who are they? What are they looking for? How do they navigate through your site? Who’s more likely to convert?
    [Internet, Social] Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 2
    The Blessing and the Curse of the Internet. While he’s a far from a technophobe, he concedes that there are drawbacks to the Internet that limit our ability to come together and be creative. Free culture: The Internet has ingrained in us an expectation that content should be free. Socializing: There are enormous upsides to social networks.
    [Internet, Social] The Millennials are Here! Announcing Our New Research on Generational Buying Differences
    . Stories of the “entitled Millennial” at work, helicopter parents, and their pervasive desire to be considered special are pretty standard clickbait all across the internet today. Millennials’ buying preferences may be a strong argument in favor of corporate social responsibility. . With these type of headlines dominating the storyline of what Millennials are up to, it’s easy to consider them strictly a B2C marketing problem--but at SnapApp, we had a sneaking .
    [Internet, Social] Reddit is rolling out new user profile and moderation features
    I’m no expert but reddit is the elephant in the room of social media marketing. Two cases in point are becoming a reddit Internet sensation which was based on In praise of being dead last in a race. Content Marketing Digital Marketing Internet Marketing Organic Search Search Engine Optimization Search Marketing Social Media MarketingMy fancy new reddit user profile page!
    [Internet, Social] What IKEA and Game of Thrones Taught Us About the Intersection of Brands and Pop Culture
    Thanks to the immediacy of smartphones and the accessibility of internet today, the average American now consumes more than ten hours of media on a daily basis. If I want to find commentary, behind the scenes, or other interesting interaction with movies I love, I have to turn to the Internet to find it—and in this space, many production companies have found a powerful way to do content marketing. Social Media MarketingDisclaimer: There are no Game of Thrones spoilers ahead.
    [Internet, Social] 43 Execs Explain How Millennials Impact B2B Buying Committees
    Each of the findings support a hypothesis you've heard before: social media has set standards for online interaction for Millennials. Each of these preferences is central to social media in general, so it's not surprising that they extend into the decision making process for purchases. They enjoy authentic story telling - that is why social media has become so important for marketers. I think the bigger story is how the Internet and smartphones change a buyers behaviors.
    [Internet, Social] How Facebook Could Force Brands to Pivot to Video
    The internet has proven to be a great place for interview clips and short explainer videos with motion graphics. Brands Social Blendle BuzzSumo content distribution data facebook Scroll videoIn a recent New York Times Magazine story , Jacob Silverman writes, “Pivoting has become the new failure, a concept to describe a haphazard, practically madcap form of iterative development.” ” Those who work in digital media know this madcap iteration all too well.
    [Internet, Social] Run It Like a Newsroom: Turning Content Strategy Into a Slick Operation
    This is the group of senior stakeholders that you need to bring on the journey: people like the CMO, the head of sales, head of PR, and head of social. In addition to your editorial board, consider: A daily check-in with all writers, where you quickly run through any blockers or red flags, and discuss any trending conversations you should get involved with; try to involve your social, SEO, and PR teams with this as they will have valuable insights.
    [Internet, Social] Can Bad Advertisements Be Good for a Brand?
    While the internet had a fair amount of outcry about the sexism in this ad campaign, it also just brings more confusion to the brand image. With consumers becoming more conscious about the media they are seeing and increasingly aware of brand’s social missions, they consider how a brand acts and portrays itself when purchasing a product. Having a “ social mission ” is of much more importance than it used to be to the average buyer.
    [Internet, Social] Capture the future’s biggest competitive advantage for yourself
    For example: Start by using the Internet’s communication, cloud, and edge services. Lesson for leaders. Becoming the biggest leader is hard. The top competitors usually defeat all companies. Why do most fail? They compete in predictable ways and try what everyone knows, which makes them lose. Instead, inventing a new kind of future can make today’s leaders irrelevant or obsolete. Powerful new kinds of progress are visible as soon as today’s blinders are removed.
  • HUBSPOT  |  MONDAY, AUGUST 28, 2017
    [Internet, Social] 12 Free Social Media and Brand Monitoring Tools We Love (and Why)
    And on the internet, that couldn't be more true. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. 12 Free Social Media and Brand Monitoring Tools to Try. 2) Social Mention. Hootsuite works like TweetDeck -- but for all of your social networks.
  • HUBSPOT  |  MONDAY, AUGUST 28, 2017
    [Internet, Social] 5 Myths About Video Marketing, Debunked
    Take entrepreneur and internet personality Gary Vaynerchuk, for example. The below video of him giving advice to young entrepreneurs might be what the internet would call “potato quality” but it still gets the powerful point across. One need only look at the numbers for a reminder: 82 percent of all internet traffic will be video by 2021, up from 73 percent in 2016.
    [Internet, Social] 4 leading edge business technologies every business needs to be successful
    In the early days of the internet, most businesses could install a copy signature-based anti-virus software, and be reasonably assured that they wouldn’t be the victim of a cyber attack. Essentially, brand presence management software helps you inventory, track, monitor, and secure your brand across social media and the web—including on accounts and platforms that you don’t own and operate (e.g.
    [Internet, Social] Should brands take a public stand on social or political issues?
    Traditionally brands rarely get involved in social or political issues. These recent demands for brands to take a clear position on social (primarily) and political issues are driven by three interrelated forces: Consumers, normally pretty quiet with their opinions, have become so frustrated with the lack of progress for correcting so many social challenges, and are now vocalizing their anguish, especially the millennials who are finally taking action.
    [Internet, Social] Digital Marketing in the 2000s: What Was It Like?
    The new millennium brought a world of change for marketers as the internet became a more versatile tool. . “In Before the internet became what it is today, for marketers, it was new – and there were a lot of unanswered questions about how effective it was as a marketing tool. . Just four years after their initial introduction (2008), 19% of Internet users in the US were already listening to podcasts--and that number has continued to grow since then. .
    [Internet, Social] Permission Marketing: Love it or Hate it?
    Furthermore, the introduction of the internet and social media has resulted in ads showing up on our […]. For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. The post Permission Marketing: Love it or Hate it? appeared first on Marketing Insider Group. Content Marketing
    [Internet, Social] B2B is Dead – Long Live B2P
    With the advent of the internet and its exponential rise to dominance in every aspect of life, it’s difficult escaping these terms. While B2C enjoys its continual evolution of character and color as companies market to an ever-sophisticated internet audience on social media apps, B2B stands in a completely different light. In either sense, whether it’s through big budget research or social media presence, consumers are generally easier to track in B2C.
    [Internet, Social] Businesses of Every Type Must Tap Into the Power of Social Media
    Though it is hard to believe, at one point in time social media was considered to be a fad that would eventually pass like other trends. Social media has exploded in popularity year-by-year. If you own or manage a business and are not on social media, you are missing out on a fantastic opportunity to connect with clients as well as business partners. Social Media Provides Client Insights. People tend to be brutally honest on the internet.
    [Internet, Social] How can you outperform the winners-eat-everything digital economy?
    Instead, an exponential publishing platform adds a two-way Internet business model that builds a successful digital Earth that includes everyone. Lesson for leaders. How will you exceed the new winners-eat-everything digital economy? You must surpass the world’s billion-user platforms that are eating the digital world, and as Amazon shows, advancing far into the physical one. Even the billion-user platforms face this threat. They will soon need to defeat each other or lose everything.
    [Internet, Social] Better Real Estate Leads with Marketing Automation
    Being active online is definitely a must in today’s culture, but you may not have time to be constantly connected on social media or dealing with tons of people not ready to buy a home. Thankfully, it’s possible to get all of the advantages and leads from internet marketing tactics without draining all of your time with marketing automation software. When he isn’t working, he writes about education, social issues, and video games.
    [Internet, Social] Search Has Changed. Here’s How Your Content Needs to Evolve.
    Social, video, and messaging apps now occupy a fair share of the content landscape -- but with over 3.5 In addition to our search behavior, the general way we use the internet to interact with sites has changed. When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. billion searches per day on Google alone, search is a channel marketers still can't afford to ignore.
    [Internet, Social] 9 things you can do today to improve your Google search results
    We’ve boiled our business plans and our visions and mission statements down so far — a réduction , if you will — that they’re worthless to both Google and to someone who actually wants to use your website — your corporate site, your only cornerstone, your online HQ, your Internet everything! Because Google loves engagement and popularity and visits and social shares and reshares and retweets.
  • HUBSPOT  |  MONDAY, AUGUST 14, 2017
    [Internet, Social] Why the "Pivot to Video" Is Misguided
    But after an organizational restructuring at MTV in 2015 , long-form editorial and video content about politics, culture, and social issues helped improve the network's ratings and engagement on web properties. It's true that videos are growing in popularity -- your audience wants to see videos , videos drive results for your business , and videos are an extremely favorable medium across different social media platforms.
  • HUBSPOT  |  FRIDAY, AUGUST 11, 2017
    [Internet, Social] How to Create Compelling Content as an Amateur Writer: 7 Frameworks to Try
    The expert you interviewed can also potentially be asked to promote the article on their own social media channels and networks. According to Massplanner, infographics are liked and shared on social media three times more than any other type of content. There are some really great infographics out there, but there’s loads of them that don't do anything except collect internet dust.
    [Internet, Social] Twitter Bots and Trolls Are Making Brands Think Twice Before Tweeting
    Between Internet trolls and Twitter bots, the social platform is swimming with unsavory user activity that is dragging down the experience for everyone, and brand marketers are no exception. The goal is to use social media to create brand-positive content that engages an existing audience and grows the company’s following. But recent events have highlighted a weak spot that could be used to turn up the pressure on the social network. Social Media Marketing
    [Internet, Social] How to Build a Remarkable 21st Century Brand
    Economic disruptions produced by the ongoing technological revolution, rising uncertainty in global markets, and crises of complexity generated by social media all make this an exceptionally challenging time for organizations seeking to create or refine their brand identities. Over the years, it's become a respected source for intelligent, accessible analyses of economic and social policies.
    [Internet, Social] Cards That Always Win in Content Marketing (That You Have No Business Playing)
    When I got into the game, I didn’t know anything about content marketing, though I was prepared for some amount of social media marketing. The Internet opens all these avenues for engagement and recognition, but as marketers know, putting something online hardly guarantees that anyone will see it. Writer and artist outreach to call for submissions via email campaigns, social media posts, and even visual advertisements in carefully curated locations.
  • PUREB2B  |  TUESDAY, AUGUST 8, 2017
    [Internet, Social] Permission Marketing: Love it or Hate it?
    Furthermore, the introduction of the internet and social media has resulted in ads showing up on our social media feeds and timelines too. A consumer’s social media activity (likes, favorites, and shares) are one aspect of permission targeting. For the longest time, marketing and advertising have been seen as intrusive and interruptive.
    [Internet, Social] The Paradigm Shift from 1:1 to 1:Many on Social Media
    Next up, the emergence of the internet paved the way for two-way communication channels such as email, chat … Social Customer Care Customer Experience Social Media StrategyCustomer service has gone through a complete evolution! Back in the day (we’re talking early 90’s), customer support was done purely through phone. Companies would have external call centers or internal departments dedicated to handling customer inquiries.
    [Internet, Social] Plato, the Allegory of the Cave, and the digital enterprise, part 2
    Enterprise search, enterprise collaboration, enterprise social networking, enterprise mobile, and enterprise cloud are often lesser versions of Google Search , Google Docs , Facebook , Twitter , YouTube , Instagram , and a myriad of other products and services we use every day outside the office. In my last post, I recalled my experience in 1990s Brazil and how the technological progress in the workforce shaped my comprehension of our digital reality.
    [Internet, Social] 50 Stats to Help You Choose The Right Social Networks for Your Brand
    The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. In this blog, I’ll outline three ways to help you choose the right social networks for your business. . Here are some great questions to think about: Who is your ideal audience following on social media? Social Bakers.
    [Internet, Social] How is B2B Marketing Different From B2C Marketing?
    A study by Deloitte published by the Wall Street Journa l shows that B2C companies spend more on social media than B2C, but B2B spends more money on marketing training and analytics, possibly due to the fact that B2B industries are often more intricate and require more professional training and product support. However, we have seen significant brand awareness and audience reach through digital strategies like content marketing and social media.
    [Internet, Social] How to Use Fast Content to Keep Your Content Strategy Relevant
    Fast content—or fast-response content as I prefer to call it—is an approach to content ideation and creation that mimics much of what social media marketers do with their day. From covfefe kerfuffles to the Internet’s collective momentary colorblindness , we have countless examples of brands capitalizing on social media trends and reaping the rewards that a bit of wit or insight offer in exchange for being up with the times.
    [Internet, Social] Are Websites Getting Easier or Harder to Create?
    I’m literally the last person in the world who would disparage the tremendous entrepreneurship in the digital space, between Web Design, SEO, PPC, Social Media and what have you. With nothing more than a computer and an internet connection (or a nearby Starbucks), you can literally get into the web design and digital marketing industry instantly. 70%+ of internet usage in the U.S.
    [Internet, Social] Demand Generation: An A-Z Guide for B2B Marketers (with Strategies & Examples)
    Because we’ve put together arguably the most comprehensive demand generation guide you’ll find anywhere on the internet. For example, Regalix found 83% of B2B marketers in the awareness stage think social media is the most relevant topic, closely followed by blog posts and infographics. Leverage customer reviews, testimonials and user-generated content to generate social proof around your product or service. Social Media. .
    [Internet, Social] Make your tweets beautiful with the help of the Twitter Cards Validator Tool
    for his amazingly short-but-comprehensive advice on the ideal image size, ratio, border, and padding to use in order to appease all of the social media platforms, including the featured image on your blog: 1600px by 900px, never use a border, allow a padding on top/bottom of 65px and left/right of 130px. If you want to know why, Garrett Heath goes into great detail in Social Image Size To Rule Them All: Updated For 2017 Social Size Specs.
    [Internet, Social] Six Keys to Make It With Influencer Marketing
    It covers a range of related topics: social media, SEO, business blogging, content marketing, WordPress, and marketing technology tools. Follow them on Twitter and LinkedIn, like and share their content, maybe comment on their blog or social posts. Influencer Marketing Marketing Strategy Social Media Marketing B2B influencer marketing Babette Ten Haken blogger outreach influencer marketing strategy influencer marketing tips Robbie Richards Spider Man Voltaire
  • ENGAGIO  |  MONDAY, JULY 31, 2017
    [Internet, Social] How You Can Use Intent Data to Overcome These 4 Common ABM Challenges
    There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. BrightTalk.com), reading software reviews on a site like G2Crowd and discussing key topics with peers on social media or following influencers in your space on social media. When someone engages with your corporate social media accounts.
    [Internet, Social] 5 Ways Marketing Automation Enhances Customer Loyalty
    You’re hit with a tidal wave of cynicism about advertising, impatience with the sales process, and the impersonal nature of internet purchases. Social media tool Buffer definitely knows the value of garnering online feedback. Imagine it’s 1953. You decide it’s time to buy a brand new, state-of-the-art TV. You walk into Sears, ready to buy. What happens next? Most likely, a friendly salesperson will walk you through the entire buying process.
    [Internet, Social] Best Practices for Digital Marketing for Technology Companies
    Increasingly, people around the world have access to the internet on their desktop and mobile devices, and the Internet of Things is advancing many parts of our everyday lives. Virtual reality is becoming more prevalent, autonomous cars are starting to be visible in cities, and wireless internet providers are rolling out new technologies. The technology industry worldwide is expanding at a rapid pace.
  • BIZNOLOGY  |  MONDAY, JULY 31, 2017
    [Internet, Social] Lead exponential digital growth through publishing and advertising
    Advertising is the Internet’s main business model. When our Internet Child grows into an Adult Digital Earth. Scott Cleland ‘s analysis of a recent Internet Association report shows that four companies have already captured 80% of the emerging digital economy’s revenues, growth, employees, and market capitalization. According to Cleland: Revenues: 80% or $347b of $434b in total Internet market annual revenues. Lesson for Leaders.
  • BIZNOLOGY  |  FRIDAY, JULY 28, 2017
    [Internet, Social] 5 tips to get people to buy online
    As much as the internet gives you the ability to reach a vast number of people in a short amount of time, it also gives the dissatisfied customer the same advantage. Online sales is a booming industry and the revenue is growing exponentially. One just has to look at the many retail giants with years of experience that have either scaled back or closed down altogether to see the effect it is having on traditional retailers.
  • HUBSPOT  |  FRIDAY, JULY 28, 2017
    [Internet, Social] The Future of Social Media Is Here: These Are the Trends You Need to Know
    It’s time we talked about how you’re using social media. Your fear of spending money on social ads. You see, social media marketing has changed, but most social media marketers haven’t. A modern social strategy is light-years away from the definition we used in 2012 and it’s time to adapt. They are innovating incredibly fast and changing the meaning of social media. There are 5 major trends that are defining this next wave of social media.
  • HUBSPOT  |  FRIDAY, JULY 28, 2017
    [Internet, Social] 6 Predictions for the Convergence of IoT and Digital Marketing
    The boom in IoT ( Internet of Things ) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. but what's the Internet of Things ? The Internet of Things is the connection of everyday products like cars, alarm clocks, and lights to computing devices via the internet. The data created by the Internet of Things will unleash considerable digital marketing potential.
    [Internet, Social] The End of Net Neutrality: Should Marketers Be Worried?
    While those companies would surely be affected by the regulations, it’s a grave misunderstanding to assume that Internet neutrality is a big-business problem. In truth, it’s an issue that affects all Internet users in the United States. If you’re a marketer, you should be worried about what the end of Internet neutrality could mean for your job. If Internet neutrality ends, it’s likely that two big changes will come to content marketing.
  • HUBSPOT  |  WEDNESDAY, JULY 26, 2017
    [Internet, Social] AI in Marketing: 10 Early Use Cases
    6) Social Media. What's wonderful about social media is its ability to connect people from around the world to talk about and share topics or stories they care about. It's something users have clearly gleaned to -- considering that global social media users number in the billions. Of course, that also means advertisers want to capitalize on social media's popularity -- and not all advertisers are good advertisers. to social media.
  • ENGAGIO  |  TUESDAY, JULY 25, 2017
    [Internet, Social] ABM Is Inevitable: Here Are 9 Steps to Get Started
    Because the Internet has made product information widely available, the customer is in control of the buying process, and this unavoidable fact has made the customer experience a tremendous advantage, Glass and Khiyara argued. To put these ABM responsibilities into action, marketers should determine the most fitting technologies to use, which can include analytics tools, marketing automation software, customer relationship management systems, and social media.
    [Internet, Social] User-Generated Content Can Happen in B2B Marketing Strategy
    From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C. The Internet is a wide, wild, weird place, and when I’m managing social accounts, it can be nice to run across something more unique than a bot account, customer service request, or tagged friend in my brand’s feeds. It’s been a long Friday for Sarah.
    [Internet, Social] Outsourcing Marketing for Professional Services Firms
    There is a new generation of buyers on the scene who have grown up with the Internet at their fingertips. This trend has provided fertile ground for a new, Internet-fueled incarnation of an old concept: the high-profile industry expert. This category includes training relevant staff in business development techniques, CRM and marketing automation technologies, networking, social media and other marketing- and sales-related skills. To outsource or not to outsource?
  • PUREB2B  |  SUNDAY, JULY 23, 2017
    [Internet, Social] 20 Signup Form Optimization Techniques for More Sales Leads
    Note that more than 90% of the world’s users now access the internet using a mobile device. Enable Social Autofill. A Formstack survey found that websites that used the social autofill feature were able to increase their form conversions by 189%. Ease of use is key, keep in mind that 85% of users claim that the social autofill makes signing up to websites easier. You can also allow users to connect their social media accounts to enable one-click signups.
    [Internet, Social] The Marketing Automation Terms You Need to Know
    It uses social media, SEO, content marketing, events, blogs and more to create brand awareness and attract new business. A type of internet advertising where a company places an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement. When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”.
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Internet, Social] How to use Video in your Email Marketing Campaigns
    Place a call to action during, or at the end of the video that suggests a clear next step for your audience: If you’ve managed to get your readers to become viewers, you’ll definitely want to direct your them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video. What if someone likes your content so much that they publish it elsewhere (blog, press, social media etc.)?
    [Internet, Social] Outbound vs. Inbound Marketing? What You Should Know
    Effective inbound marketers leverage search engine optimization , content marketing, social media and more to reach prospects where they are online. LinkedIn is the top social media site for B2B lead generation. To capture your audience’s attention, you should invest in this form of inbound marketing, which is shown to result in $2 in revenue for every dollar spent and reaches 80% of global Internet users.
    [Internet, Social] Millennials are finally taking action in brand support
    While they voice strong opinions on social and political issues, their actual initiatives to date at the voting booths and consumer brand choices have been both mystifying and disappointing. They are very sensitive to social causes, and prefer brands with a pro-social message, sustainable manufacturing, and ethical business standards. unemployment, job insecurity, unaffordable housing, climate change, and social justice.
    [Internet, Social] Reviews Matter
    During the last couple of years, traditional advertisement methods, such as television ads, and even Internet-based ads have decreased in terms of their influence on the market, and for obvious reasons. People are now free to state their very own, unbiased opinions, on practically all products and services sold over the Internet, almost everywhere in the world.
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Internet, Social] 50 Ways to Use Video Messaging to Make Business Personal Again
    Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. Thanks to advancements in various key technologies, we’re now seeing the rise of personalized and interactive video , social video, public and private live streams, secure internal video sharing and real-time video conferencing.
  • BIZNOLOGY  |  TUESDAY, JULY 18, 2017
    [Internet, Social] what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)
    And then, Gmail has built in mail tabs: Social, Promotions, Updates, and Forums. Email Marketing Internet Marketing 2 Chainz Actor Adele Alaska Art pop Austin Baking Beyoncé Bill Evans Billboard (magazine) Billboard Hot 100 Boston Boston Police Department Brick Bruno Mars Chicago Colorado Ed Sheeran Flag of the United States Independence Day (United States) Mobile app New York City Pop music Texas United States
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Internet, Social] Marketers: This Is Why We Can’t Have Nice Things
    We didn’t realize how much it would all add up and clutter the internet. Mary Meeker’s 2016 Internet Trends Report outlines the potential of messaging for businesses. The internet was absolutely littered with them. This democratization of video production has come just in time for a mobile- and social-led surge in video consumption. The next evolution of marketing is upon us.
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Internet, Social] 9 Brands That Thrive Without a Traditional Marketing Budget
    When asked how they measure ROI in digital, apps, and social, Dwayne Chambers, Chief Marketing Officer at Krispy Kreme said , “The brand was built on word of mouth and we have not been a big spender on traditional media … Everything [we] do with digital has to answer the question 'how do we engage with our consumers as a brand.”. The brand also get huge boosts from internet influencers. One of the most popular millennial brands has zero social media presence.
    [Internet, Social] 6 Employee Productivity Boosting Tips Your Company Needs
    Allow Employees Access to Social Networks. Many companies have strict internet and social media policies or block access entirely. The internet is a vast resource, which employees could solve an issue or improve a process by having access to internet and social. Yet, I’m focused more on the social media aspect to this tip. Employees can use employee advocacy and social selling software like EveryoneSocial as well.
    [Internet, Social] Traditional SEO is Dying
    Mobile search has surpassed desktop search , and for people in many countries, a mobile phone was their first window to the internet. Relevant, quality content and a good content distribution strategy matter, particularly at a time when users are increasingly directed to content through non-search channels like social media. I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist.
    [Internet, Social] Global Marketers Remain Challenged Meeting Localized Content Demands
    Earlier this year, data from the China Internet Network Information Center shed light on how marketers were leveraging popular digital channels overseas. percent of companies in China said their internet market efforts were incorporating mobile marketing efforts. The most commonly used channel for mobile marketing has been WeChat, a social media app used for messaging, news and content sharing.
    [Internet, Social] What to Look for In a Digital Marketing Company?
    The emphasis on digital marketing is because people worldwide are relying more and more on the internet in their everyday lives. Whether they are on their desktop and laptop computers or their mobile devices, they are utilizing the internet for business and personal purposes. Testimonials and Social Proof. Conduct a Google search of the company’s leaders and see if they guest blog on popular industry websites as well as have large followings on social media.
    [Internet, Social] How to integrate offline campaigns with your digital marketing strategy
    TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. Because of the digital trail that social media posts leave behind, it is possible to accurately monitor the growth of a campaign from a handful of tweets into a trend.
  • CONTENTLY  |  TUESDAY, JULY 11, 2017
    [Internet, Social] The Dos and Don’ts of Controversial Marketing
    This prompted an online discussion that led to more than 620 earned media placements and 67,000 social shares. Even with all of these success stories, it’s hard to shake off visions of torch-wielding internet trolls. In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest.
  • BIZNOLOGY  |  TUESDAY, JULY 11, 2017
    [Internet, Social] Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
    Google handles every internet page separately. Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. A page that’s deep and abandoned in your website may very well be the most important page on your site. While Google does understand the concept of Site and Domain, every page is scrutinized on its own merits. Every page is sacred. Every page is great.
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