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Why ZoomInfo is Acquiring Clickagy

Zoominfo

There is a message that I laid out when we IPO’d earlier this year in my Founder’s Letter that pervades the culture here at ZoomInfo: “that’s good, but it’s not good enough”. And, just three weeks ago, G2 Crowd honored ZoomInfo as the leader in “Buyer Intent Data Tools” thanks to reviews and feedback submitted by our customers.

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Customers Await Recharged Sellers

Zoominfo

Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. In response, eCommerce sites sprouted up in greater numbers in 2020, according to ZoomInfo’s data. Source: ZoomInfo. Shopping carts roll to customers’ homes. The technology helped companies to curb losses and hold onto customers.

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Streaming Vs. Real-Time Intent Data

Zoominfo

link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020. ZoomInfo’s streaming intent is gathered from over 300,000 publisher domains and includes over 6 trillion keyword-to-device pairings. Third-party cookies follow users from site to site, recording search histories, and tracing web habits.

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Streaming Vs. Real-Time Intent Data

Zoominfo

link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020. ZoomInfo’s streaming intent is gathered from over 300,000 publisher domains and includes over 6 trillion keyword-to-device pairings. Third-party cookies follow users from site to site, recording search histories, and tracing web habits.

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Lead Conversion: How Do You Stack Up?

Zoominfo

The best chat products integrate with your existing tech stack to send real-time notifications when prospects that match your ideal customer profile visit your site. Internet-wide, click-through rates for display ads can average about 0.1%. To improve your website conversion rate, make sure your business is optimizing its web forms.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. For every action a prospect takes, they create a trail of intent data across the internet. says Russell Van Leuven, General Manager, ZoomInfo. Consider this.

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Streaming vs. Real-Time Intent Data

Zoominfo

link] pic.twitter.com/PdbtSw0rlw — ZoomInfo (@ZoomInfo) February 8, 2020 Where Does Streaming Intent Data Come From? ZoomInfo’s streaming intent is gathered from over 300,000 publisher domains and includes over 6 trillion keyword-to-device pairings. VIDEO] Exactly how does intent data work? Hope is not lost.