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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

It is advertising for the modern internet. 7,000+ publisher sites in network, including Newsweek, Entrepreneur, and USA Today Robust targeting and 3rd party tracking of content, by geo, device, network, and day parting The numbers Nativo’s programmatic platform improves native advertising performance by 300% Up to 172M uniques per month 5.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

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Is it Time to Redesign Your Website? 7 Telltale Signs

Marketing Insider Group

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. If your site isn’t user-friendly, your audience simply won’t want to use it. Also, make sure your website offers a search function to help users quickly navigate to the pages they want to view. Navigation.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. People generally trust the opinions of others they perceive to be like them, those they view as highly relatable.

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The 1-2-3 Guide to SEO Competitor Analysis

Marketing Insider Group

But instead of viewing competitors as a thorn in your side, why not see them as a goldmine of insights? Identifying actual online competitors can be surprising, but with SEO tools and key metrics, you can gain a comprehensive view of your competitive landscape. Take a look at their meta tags, content quality, and site structure.

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AI and SGE are a long-overdue wakeup call for B2B SEO

Velocity Partners

Content that lacks depth, credibility and a point of view is inherently unsticky. AI — ChatGPT, Google SGE, all of it — is going to crack the internet wide open and scramble everyone’s SEO investments. Loooots of companies are chomping at the bit to use AI to flood the internet with search-optimized drivel. Blame marketers.

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The internet is a necessary part of everyone’s daily lives – even more so today than ever before. In 2021, whether or not your site is ADA compliant has a big impact on your brand, so this should be a top priority for the new year. So it needs to be accessible to everyone, including those that are differently-abled.