Remove internet sites target
article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Multiple targeting options (e.g. It is advertising for the modern internet.

article thumbnail

The 1-2-3 Guide to SEO Competitor Analysis

Marketing Insider Group

We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Take a look at how many people are finding your competitors’ sites naturally through search engines. Take a look at their meta tags, content quality, and site structure. The more quality sites that link to yours, the better.

Analysis 255
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Effective UX design begins with considering site design and content from a sales prospect’s perspective.

Design 269
article thumbnail

Brand safety is everything in the Wild West of YouTube advertising

illumin

Anyone can upload anything onto the site, and some creators, while large, may not share content that fully aligns with your brand. While YouTube does its best to moderate the site and upkeep content policies, it isn’t perfect. That said, YouTube can be a risky place to advertise if you don’t do it right.

Youtube 105
article thumbnail

How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

For years now, the internet has created a massive platform for brands to share content with their target audiences. You can target your content more effectively by using web analytics to understand your audience. Target your content effectively. Match on-site search queries with your SEO keywords.

Analytics 271
article thumbnail

Get Your Business Listed on Google: The Complete Guide

Marketing Insider Group

Last week we covered some of the basics of adding your site to Google. This is essential to targeting those in your location and ensuring that they pop up at the top of local searches (those with ‘near me’ at the end). Invest in SEO Services for Your Site. ’, you’ve come to the right place.

Google 326
article thumbnail

Marketing And The Internet Of Things

Marketing Insider Group

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. A decade ago, futurists and industry experts eagerly discussed the possibilities of the Internet of Things (IoT). The Internet of Things and Marketing. Quick Takeaways.