Have you thought your CMS, SEO, and site-hosting strategy through?


Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation.

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The how and why of mini-sites for content marketing


Issue-specific sites, sites devoted to a single product or service, and mini-sites for other purposes can be a great alternative to building out new sections of your main online presence. A mini-site avoids forcing your site visitors to change gears quite so abruptly.

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Improve site search with the power of suggestion


Most of you know that I work with large companies on improving their site search. Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] Most site search experiences have one, too.

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Seeing Past Internet Marketing Silos


Now, as we snap back to reality and you are at your computer on your couch or at your desk, let’s think of the word silo as it relates to Internet marketing. We see how an SEO expert is hired but other areas of the Internet marketing puzzle are ignored.

Search success hinges on site speed


If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. First, test your site speed.

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Optimize Your Web Site Search


My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” ” I talked for 30 minutes about how to help searchers find what they want on your Web site. Did a frustrated searcher just ask again why your site search engine stinks?

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Becoming a reddit Internet sensation


I’ve unlocked the code to becoming an Internet sensation on reddit because I’ve become an Internet sensation on reddit ! I did take one chance: many reddit subreddits look down their nose on posting links to your own blogs, articles, or sites.

2013: The Year of Internet Marketing Basics


In fact, we treat Internet marketing like a little kid treats Christmas morning. Search marketing – Make sure there is updated content on your site on a regular basis. I will use PPC strategically and not as the cornerstone of my Internet marketing efforts.

Internet marketing abhors a closed door so open a window


They say that the Internet is endless, that there is more content online than anyone can ever consume. I am using the Contact Us call to action on my Gerris page, which really just links back to my contact page on the Gerris site. Summary : Never paint your visitor into a corner.

Link building basics: site audit


In this segment of my link building basics series, I will cover performing a site audit at the start of a link building project to set yourself up to be effective. The first step during the site audit process involves searching for potential linkable assets.

The Internet of Things (IoT): when everything is “a thing”


Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Read on to find more about the difference between the IoT and the Internet of things. Internet of Things non tangible contruct

Evaluating Your Internet Marketing Strategy

Stevens & Tate

So what better time to update your internet marketing strategy than now? The following are five ways that you can update your internet marketing strategy in 2020: 1. Your website design will always be one of the most important aspects of your internet marketing strategy.

Wake up to the Internet of Things


There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. It would be useful, too, for a travel site that notes how you tell friends you’d like to visit China but records that you only vacation in Europe.

Batman, the Tortoise vs. the Hare, and Internet Marketing


For instance, I once conducted a test on an e-commerce site that improved conversion rate by 15% and sales by 10% simply by increasing the font size in the shopping cart. Internet Marketing agile marketing Internet marketingPhoto credit: 401(K) 2012.

14 key facts on website speed and 4 top tips when it ‘s slow


Is website speed a concern for your site? 79% of web shoppers who have trouble with website performance say they won’t return to the site again. 73% of mobile internet users say that they’ve encountered a website that is too slow to load.

Check Your Site for 404 Errors Regularly


If they click through the site, find a link that looks like it will have what they are looking for, and then land on a 404 error page, that can be frustrating. If your site has lots of 404 Errors, it can damage your reputation to the search engines and result in lower ranking.

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One person can change the world. Thank you, Internet


While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. The Internet promises to make school obsolete and national borders irrelevant.

How to Sell to Internet Buyers

Sales Intelligence View

The Internet has changed B2B sales. trillion B2B E-commerce business transactions over the Internet in the year 2000 alone, according to the MarketingSherpa B2B Technology Marketing Benchmark Report 2011 , and the numbers are estimated to be much higher now.

Top 18 Shopify SEO Plugins for Your E-commerce Site

Single Grain

But Shopify SEO plugins can make it a whole lot easier to manage the search engine optimization of your Internet shop and thus push you ahead of your competitors in the SERPs. Top 18 Magento SEO Plugins for Your E-commerce Site. The tool also lets you add rich snippets on your site.

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How many pages are on your Web site?


Now, those of you running small Web sites may be snickering at this point—you know how many pages you have, for Pete’s sake. Many medium-to-large Web sites, however, can’t pin down exactly how many pages they have. Photo credit: iconolith.

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The Critical Importance Of Lead Validation In Internet Marketing

The Forward Observer

Information is power in the world of Internet marketing. One of the most common of these blind spots exists buried in the data Internet marketers rely on for determining how successful their lead generation websites are in generating sales leads. Are you a victim of fake leads?

Is Your Website an Internet Relic?

ATAK Interactive

For many business owners, once a new site is live, it’s something that they no longer concern themselves with. The Symptoms of an Internet Relic. Can You Edit and Update Your Site? The post Is Your Website an Internet Relic?

What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? How do you get web site visitors to convert to customers and generate sales? Tweet.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads


The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. What do you think of site retargeting? Let’s talk retargeting.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads


The other 95% did get to your website through some marketing channel, and were intrigued by the advertised message, but were not ready to convert on your site. What do you think of site retargeting? Let’s talk retargeting.

Local Internet Marketing Is Too Complex


No wonder local Internet marketing is a mystery to many SMB's and even much larger businesses and organizations. Local marketing Google Places Internet marketingImage by DavidErickson via Flickr. by Frank Reed.

Turn Passion Into Profit: Launch a Membership Site


Thanks to the internet, sharing unique hobbies and connecting with others with similar niche interests is easy and encouraged. Anyone with passion and expertise on a topic can start a membership site. Membership sites work around your schedule.

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12 Internet Trends You Need To Know From Mary Meeker

Marketing Insider Group

In 3 years, China added more internet users than exist in the U.S. This combination of mobile and access to the internet is changing the world. Shameless plug: I hope this is a good sign for my Business 2 Community site!).

Fight Internet Censorship

B2B Memes

I have nothing particularly insightful or original to add in the case against Internet censorship represented by the bills up before congress, SOPA and PIPA, but not to say something today would be too miserable an omission to live with.

Scribd: Just Another Document Sharing Site?

Writing on the Web

It is the most popular document sharing site available, with over 50,000 uploads each day. OK, here’s the question: why would you want to market through a site that is based on sharing documents? 2 Questions Your Site Should Answer.

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Grading the Site Speed of 100+ Computer Hardware Sites

Directive Agency

Speaking of timing, make sure you download your copy of the Directive Site Speed Spreadsheet before reading the rest of this post. The laggy load time can deter users from seeing any of the new changes to your site. Why Does Site Speed Matter?

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How the Internet Made Magazine Covers Great Again


Japp Biemans, the art director of Volkskrant Magazine and probably better known as The Cover Junkie , a site where he’s been collecting, sorting, and celebrating magazine covers for close to a decade, has noticed a flush of innovation. How the Internet Killed Cover Lines. The post How the Internet Made Magazine Covers Great Again appeared first on Ceros Inspire: Create, Share, Inspire. Reading Time: 6 minutes.

Social business, the forest and the garden: Your intranet is not the Internet


The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Some are still around, others fell into obsolescence, but each one of them changed the way users perceived and used the Internet. Internet Marketing Google Intranet Wikipedia

Enterprise marketers must tightly choose the focus of their Web site


That whole big Web site isn’t your problem. But have you ever say down and really decided which pages on the Web site are exactly yours to worry abut? I mean, you know where the home page is of your Web site. And from what other sites? Photo credit: Michael Dales.

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Better Site Speed: 4 Outside-the-Box Ideas


Posted by Tom-Anthony Most of us have done site speed audits, or seen audits done by others. However, if we dig deeper, there are often other ideas on how site speed can be improved. I often see plenty of opportunities that are never covered in site speed audits.

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Have top influencers author your sites to appease Google search


It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies.

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17+ Best Free Stock Photo Sites to Check in 2019


(free) Best Stock Photo Sites: Fancycrave. paid) Best Stock Photo Sites (free): Adobe Stock. Introduction to the Best Stock Photo Sites. ‘A Think of all the graphics, illustrations, photos, and images peppering the Internet today. These sites offer a CC0 solution.

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Are you launching sinking Web sites?


Because the story of the Vasa has huge implications on the way we operate in business today, even the way we launch Web sites. So, what are the lessons of the Vasa ship when it comes to our Web sites (or any digital marketing)? Image by Scoobyfoo via Flickr.

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Site Search: The Secret to Doubling Your Chances of On-Site Conversion


But what happens when someone lands on your site with a very specific question about your product or service? Frustrated, they go back to Google, land on your competitor’s site and find exactly what they are looking for. That’s where site search comes in.

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What the Internet’s Best ‘About Us’ Pages Can Teach Brands


One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. The internet has come a long way since then, but websites are still essential homes for brands. I’ve been writing website copy since I started out at FCB in 1994.