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5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance. The easiest form of research that can be done on the SERP is observing the competition. Find “Related To” Searches. Follow The News.

SERP 157
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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Did you know that 77% of internet users read blogs?

SERP 240
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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124
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Age of SGE: How Will AI Affect Search Traffic in the Next Decade?

Top Rank Marketing

Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. With search engines and SEO being such a core aspect of digital marketing , there’s understandably a lot of attention being paid to the ripple effects of this evolution in search.

Traffic 66
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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

billion people using the internet in July 2020 alone, the buyer’s journey now begins and, for many industries, ends in the digital landscape. If prospects have discovered pain points and begin searching for solutions to them, this is your opportunity - right at the initial stages - to grab your prospects attention.

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7 Steps to Developing an SEO Process in B2B Marketing

Top Rank Marketing

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Let’s explore each of those steps and how they each contribute to effective search optimization. With your goals set and your keyword research and search intent analysis in hand, you can start to document your SEO plan.

Process 106
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The 1-2-3 Guide to SEO Competitor Analysis

Marketing Insider Group

Securing a top spot on Google’s search results is like striking gold. With a staggering 2/3 of all clicks being awarded to the first 5 organic search results, the competition is fiercer than ever. A whopping 90% of web pages remain ghost towns, receiving zero search traffic from Google. of all website traffic.

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