Marketing And The Internet Of Things

Marketing Insider Group

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. A decade ago, futurists and industry experts eagerly discussed the possibilities of the Internet of Things (IoT).

How the Internet of Things Will Disrupt Digital Marketing


The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. However, unlike traditional market segmentation, the Internet of Things helps create and enable much richer and complex sets of data.

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Seeing Past Internet Marketing Silos


Now, as we snap back to reality and you are at your computer on your couch or at your desk, let’s think of the word silo as it relates to Internet marketing. We see how an SEO expert is hired but other areas of the Internet marketing puzzle are ignored.

A Guide to SEO for Voice Search

Marketing Insider Group

The way people use the Internet to find information online is changing. We use our phones to search while we’re waiting in line at the post […]. The post A Guide to SEO for Voice Search appeared first on Marketing Insider Group. Search MarketingWe’re no longer sitting at our desks typing at a keyboard. Instead, we’re on the move and using our phone to keep us informed while we’re on the go.

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21 Spectacular SEO and Search Marketing Stats and Facts


Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine.

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Search success hinges on site speed


No, I am not talking about the fact that you’re number one when you search for your own name — I am impressed — but when you deserve to be in the number one spot in a competitive search. So, Google monitors how swiftly your site responds to search pass-offs.

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Your online reputation abhors a vacuum in Google search


Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. Cygnus X-1.

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Global Search Marketing


Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Global Search Marketing from Mike Moran on Vimeo.

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2013: The Year of Internet Marketing Basics


In fact, we treat Internet marketing like a little kid treats Christmas morning. Search marketing – Make sure there is updated content on your site on a regular basis. I will use PPC strategically and not as the cornerstone of my Internet marketing efforts.

Internet marketing abhors a closed door so open a window


They say that the Internet is endless, that there is more content online than anyone can ever consume. The post Internet marketing abhors a closed door so open a window appeared first on Biznology. Summary : Never paint your visitor into a corner. Never leave your visitor hanging.

How the Internet of Things Is Changing Marketing Forever


This is just one example of how the Internet of Things (IoT) will impact people’s lives in the future, but IoT will also change marketing as we know it. The Internet is widely available everywhere, from the airport to the local coffee shop and even the gym. The concept behind the Internet of Things is any device with an “on” or “off” switch can be connected to the Internet. Are you searching the aisles for a clerk to ask where a product is located?

Publish first, then edit and revise, for Google search success


Get your words–who you are, what you think, what you do, and what your company does, your products and services–out there right now if only to let Google Search and Bing Search know. Never let the perfect get in the way of the good. Blog and post, blog and post.

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Improve site search with the power of suggestion


Most of you know that I work with large companies on improving their site search. Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] Most site search experiences have one, too.

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Using Web Analytics and Search Marketing for Better Decision Making


Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Your analytics are essential to your initial search marketing plan and improvement plans. Google Analytics (Photo credit: Kansir).

How To Use Search Intent Data to Get More Leads

Marketing Insider Group

The internet and digital media are the source of advancement when it comes to sales and marketing. Since the internet has become accessible to a large portion of the global population, the opportunities for growth […].

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You can’t ignore the power that search holds for your business


The internet has not usurped the traditional, it has merely enriched it; however, there’s also no barrier to entry so this party isn’t exclusive but it’s super-saturated with powerful influencers and new media gods.

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Search: what is it good for?


How well does Search serve us? Something I believe we all take for granted, or overlook entirely, is the nature of search. When we think of searching for something, most of us invariably look to Google. Conversely, a search like Why is Tim Cook Apple’s President?

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Search Engine Optimization THEN Blogging THEN Social Media Marketing


Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.”

Search + Social = Online Reputation Management


Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. I have been doing online reputation management (ORM) for clients since 2003.

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Our Favorite Internet Marketing Blog Posts of 2012

KoMarketing Associates

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. Jordan Kasteler , Search Engine Land.

Does your Internet marketing training make you feel dumb?


You see, the dirty little secret of Internet marketing trainers is that Internet marketing is way more about marketing than about the Internet. For example, search keywords are market segments. Photo credit: thelampnyc.

What Google Really Doesn’t Want You To Know About Search


Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). It’s not all about search anymore.

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You’re doing a terrible job with search and social


I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search.

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Wake up to the Internet of Things


There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. Today’s Internet culture is clearly in conflict. Internet Marketing Photo credit: Wikipedia.

Search Marketing by the Numbers


Photo credit: Search Engine People Blog. I had signed to do a corporate training session on search marketing. I mean, it wouldn’t have been hard to teach search marketing and just leave out all the number parts. Search marketing, of course.

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Stopping the Internet's rush to judgment on everything


With Google+, Google dropped a boulder into the still waters of the Internet and created some serious ripples this week. Internet Marketing Facebook Google search Search Engines Social networkImage via CrunchBase. by Frank Reed. So you know, this is not a review of Google+. I am experimenting with it but have not done nearly enough with it to form a credible opinion.

Internet of things and real time planning, or how devices talk and plan ahead


It is not disturbing and usually gives us exactly what we want: either information, an answer to a question we had, or a result to a search we did. We are that busy, or that flooded by information that we don’t have time even to search, to tailor-make our life’s preferences.

Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy


The search marketing industry is built to run like a macroeconomy. Search results are resources. . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy. Team Economics and Search Marketing Strategy.

Use reviews on your blog to gussy up your Google search results


If you’ve ever wondered how some search engine results come up with gold stars, those are called Google Reviews. The post Use reviews on your blog to gussy up your Google search results appeared first on Biznology.

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How the Internet has made your B2B sales process outdated


And unless you have seriously revisited it the last few years, the Internet has broken your B2B sales process. As someone who still speaks to clients every day about the services they need to succeed in Internet marketing, I wonder how anyone qualifies a lead anymore.

9 Internet Trends Charts You Need To See

Marketing Insider Group

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. How does your business approach the search for competitive advantage through new technology?

Search is three-dimensional chess


Internet Marketing Organic Search Public Relations Search Marketing Social Media Marketing Facebook FeedBurner FourSquare Google LinkedIn MySpace RosettaStone SEO YouTubeby Chris Abraham. I try to read through my RSS feeds every day.

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My 20 top social media marketing, search, and reputation business articles


They cover Search Engine Optimization (SEO), Online Community Management, Online Reputation Management (ORM), and Social Media Marketing (SMM). Thank you, Internet. The post My 20 top social media marketing, search, and reputation business articles appeared first on Biznology.

How to Get More Search Engine Traffic to Your Landing Pages


But what about search engine traffic? Can you drive free search engine traffic to landing pages? Attracting search engine traffic to a landing page isn’t all that different than attracting search engine traffic to any other page. This is, as you know, a search listing.

How to Sell to Internet Buyers

Sales Intelligence View

The Internet has changed B2B sales. trillion B2B E-commerce business transactions over the Internet in the year 2000 alone, according to the MarketingSherpa B2B Technology Marketing Benchmark Report 2011 , and the numbers are estimated to be much higher now.

Google’s Enhanced Search Campaigns: What You Need to Know


Photo credit: Search Influence. Not long after I talked about building search campaigns that convert , Google rolled out its “Enhanced Campaigns” feature. Want to learn more about how to improve sales, increase conversions, and reduce the costs from your search marketing?

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How do you persuade your boss that search is important?


In some ways, it is especially galling with search marketing, because you would think by now that the evidence for its importance is so overwhelming that you could run on faith. And both of those can seem elusive if you haven’t done search marketing before.

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