Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.”

How to Get More Search Engine Traffic to Your Landing Pages

Act-On

But what about search engine traffic? Can you drive free search engine traffic to landing pages? Attracting search engine traffic to a landing page isn’t all that different than attracting search engine traffic to any other page.

Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. As a digital marketing agency providing international services, we often suggest our clients start with the search engine.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

Via SEOmoz : Search Engine Optimization isn’t just about “engines.” ” It’s about making your site better for people too. If you are “doing it right,” there is a good chance your site came out well ahead. The Death of SEO.

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. 42% click on the website in the #1 position on the search page. Relevance are authority are the two factors that drive search rank.

Have you thought your CMS, SEO, and site-hosting strategy through?

Biznology

Even though Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation.

Sites 212

The Most Effective Search Engine Marketing Strategy

Tomorrow People

Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). With the number of internet users in the UK predicted to grow to an estimated 43.7 million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. SEO: What’s so surprising about SEO? The popularity of SEO as a business marketing activity is no surprise.

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year.

Search success hinges on site speed

Biznology

If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. If you’re not Kim Kardashian or Kanye West there are very few people searching for your name. First, test your site speed.

Search 224

Get the Bigger Deal by Opting for Search Engine Optimization

Altitude Branding

Do you ever wonder what makes those sites appear at the top? However, the main reason why they appear at the top is their optimization in accordance with the search engine. Most websites prefer to optimize their content for it to appear at the top of the search results in Google.

3 Clever Tactics to Improve Your Search Engine Optimization

KEO Marketing

You may already know the basics for improving your on-page search engine optimization: optimize your URLs and meta data, use H1 and H2 headings, use the keyword throughout the copy, include links from other pages, add image alt text, etc. Search Engine Optimization

Google chooses speed over content from sites

Biznology

Now, both online reputation management (ORM), something I have been doing since 2003, and organic search engine optimization are both essential services, though I fear that too few really consider all the variables when they purport to having deep knowledge of the state of the art.

Sites 224

Optimize Your Web Site Search

Biznology

My monthly Biznology® Webinar Tuesday was called “Optimize Your Web Site Search.” ” I talked for 30 minutes about how to help searchers find what they want on your Web site. Did a frustrated searcher just ask again why your site search engine stinks?

Sites 135

Check Your Site for 404 Errors Regularly

Biznology

If they click through the site, find a link that looks like it will have what they are looking for, and then land on a 404 error page, that can be frustrating. These links establish website trust and are crawled by the search engine spiders. Photo credit: Wikipedia.

Sites 171

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices. As per a report published in the Search Engine Journal (SEJ), 51% of the online traffic on a website is a repercussion of organic searches.

Dreamforce 2009: Search Engine Marketing Junkies

Marketo

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). And that it even more important than search rank because search engines don’t buy products, people do.

Keyword Strategies for eCommerce Search Engine Optimization

Hubspot

They’re easier to rank as less websites are optimizing their site for them because of how unique each one can be. Reduced competition makes it easier to target these keywords and rank higher in search engines. Photo Credit: Search Engine People Blog.

50 Facts about online consumer behavior not to ignore

Biznology

97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 96% of consumers have searched for product information from their mobile device. Search Engine Land ). 81% of consumers research online before buying. (

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Searching for market reports for your industry is a good starting point.

What is Social Media Marketing?

Biznology

I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.”

You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p.

SEO 223

Link building basics: site audit

Biznology

Link building can be intimidating at first, but links remain an integral part of search and link building is an essential part of online marketing. The first step during the site audit process involves searching for potential linkable assets.

Your competitors are doing SEO

Biznology

What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. Different sites and different links have different authorities.

SEO 223

Want to Optimize Your Knowledge Base? These 5 Tips Can Help You Out!

Biznology

Don’t you want Google pick your knowledge base for the users who are searching for related information? Did you know that about 80% of user traffic comes via keywords or search queries ? Brian Clark says you need to spoon feed the search spiders when you optimize your content.

Improve site search with the power of suggestion

Biznology

Most of you know that I work with large companies on improving their site search. Disclaimer: I am a Senior Strategist for SoloSegment, which sells site search improvement technology.] Most site search experiences have one, too.

Sites 113

Two more Google Webmaster Tools tips and tricks

Biznology

This week, I have three more, sitemaps, data highlighting, and site speed. They want you to do all the free work in the world on your own site to make it easier for them to make the handoff from Google Search to Google Found, where your site and your content is the Found.

Google 219

Search Engine Optimization core differences between 2008 and today

Leading Results Rambings

A core change of search engine optimization techniques between today and just a few years ago are the referred to “Panda” and “Penguin”- Apparently because no understanding of Google is complete without a trip to the zoo? And rewarding those sites that add content to the internet is in Google’s interest. A site with poor reputation- usually sites with pay-for-links status- now can give negative results.

9 Awesome Search Engines That Aren’t Named Google

Hubspot

Searching is one of the core utilities of the internet. Most websites today have a search function, and we all spend a lot of time searching. On Google, for example, 34,000 searches occur each second. 9 Awesome Search Engines That Aren’t Named Google.

21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine.

Stats 284

44+ Mobile Marketing Statistics for the B2B Internet Marketer

KoMarketing Associates

That said, it is important to realize that internet marketing, search engine marketing, and social media marketing, are moving rapidly to browsers and applications on the mobile device. Pew Research Center Mobile Internet Reports. Mobile SEO Search Engine Marketing Blog

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies.

Sites 221

3 Search Engine Optimization Mistakes That You Are Making

Hubspot

It doesn’t need to be so much difficulty if you take away a few powerful lessons on search engine optimization, such as these three common mistakes. Having very heavy, large images on a page is another frequent mistake in search optimization.

What Google Really Doesn’t Want You To Know About Search

Biznology

Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). It’s not all about search anymore.

Search 220

B2B Marketing: Guide to Success in the Digital Era

KoMarketing Associates

This will lower the price of your SQLs and help improve visibility in relevant searches.”. Using a video or a rich, captivating image as the basis for your written content is a great way to increase traffic and keep visitors on your site longer.

The Message of Google’s New Algorithm: Be Authentic or Else

Biznology

Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. Photo credit: Wikipedia.

Google 223

For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. 10 standard links) search marketers been used to evaluating is becoming less viable as a performance metric.

Cognitive content strategy

Biznology

Managers of large sites must balance search AI with navigation IA. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Cognitive search: The antidote to poor tagging.

What’s Wrong with Your B2B Web Site?

B2B Marketing Traction

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? How do you get web site visitors to convert to customers and generate sales? Tweet.

Sites 141

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Search Engine Optimization (SEO ).