Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. Below is a transcript of some Q&A that I captured with Romi …. Microsoft has powered thousands of dynamic websites including sites like Dell.com, Ferrari.com, Energizer.com, Chesapeake Energy.com and more.

Enterprise Management 100

Enterprise Management ROMI Advertising Agencies Work Management 100

ViewPoint

AUGUST 21, 2013

She goes on to site that doing homework, crafting targeted messages and planning a series of 10 to 12 touches over time is necessary because you will “never get in the door with just one call.”. When the Internet came to be, people said that catalogs would go out of business because people would buy online.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part. Wrapping It Up.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Adobe Experience Cloud Blog

JULY 20, 2009

In addition, we don't have much competition in what we do, so we have to educate the industry we serve on the power of the Internet before we get around to discussing our offerings. The result was the number of web visitors up 59% (quantity up); page views up 70%; and average time on site up 25% (quality up).

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Marketing Insider Group

JANUARY 26, 2021

Return on marketing investment (ROMI) can be tough to navigate, but with persistent research, you can optimize the channels that are working in your favor and pull back marketing spend on the tactics that aren’t. 90% of visitors will immediately leave a site with low-quality design that doesn’t prioritize user experience.

Marketing Budget Creation 335

Marketing Budget Creation Marketing Budget Planning Budget Programs 335

Convince & Convert

SEPTEMBER 21, 2010

Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Agreed, influence is not a perfect science and definitely should only be a guidepost. We examined what an operator really needed to manage their online reputation, simplified it and make it work, just for one industry.

Social Media 155

Social Media Media Paid Content Work Management 155

Valasys

AUGUST 6, 2019

Optimize the Mobile Site: According to a report by smartinsights.com, 70% of the B2B buyers are using mobile at work, and more than 60% report that mobile plays a significant role in driving purchases. And that’s all about it. The above tips can be put to use straight away.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45