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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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Privacy Regulations Will Lead to Advertising Innovation

Customer Experience Matrix

Naysayers doubted that the European Union’s General Data Protection Regulation (GDPR) and ePrivacy rules, California Consumer Privacy Act (CCPA) and related privacy regulations would have any real impact on the flow of consumer data. In sum, privacy regulations won't kill targeted marketing.

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Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising

Golden Spiral

Consumer sentiment about privacy issues is at an all-time high. Competitors like Apple are engaging in very public, messy spats about privacy and competing corporate agendas. But in recent years, the rhetoric around privacy in advertising has reached a fever pitch.

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Data Privacy Marks the End of Digital Feudalism

Content Standard

If you haven’t yet, I highly recommend checking out Dentsu’s The Cookieless World report, which does a great job explaining the magnitudinous impact of data privacy on digital marketing. Tracking restrictions designed to limit data exploitation have become de facto in internet tech development. What’s not?

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Where to begin with privacy: Friday’s daily brief

Martech

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. A key addition to Talkwalker’s social and customer data is Reviewbox’s product data, which is gathered from sites like Amazon, Walmart and eBay. The company serves over 2,500 brands, including Delta and Whirlpool.

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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. Where exactly are we with Privacy Sandbox? Remember FLoC ? It was not friendly.

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Have You Got Your Website UX Right in 2024?

Marketing Insider Group

If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.