Webbiquity

NOVEMBER 29, 2010

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. I understand you don’t want Wikipedia to devolve into a collection of marketing brochures. It’s an over-used PR buzzword.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Content Marketing Institute

MARCH 2, 2018

A Wikipedia entry offers two slightly different definitions in its first two sentences. This entry includes a Ben Gerson quote to clarify: “…Internet users have evolved an ethos of free content in the Internet.”. Marketing and PR are different, but their goals should align under #content, says @themuna. Click To Tweet.

Content 109

Content PR Wikipedia Click Rate 109

Biznology

FEBRUARY 26, 2020

Funny enough, I have carved out a specialty in content and PR services for Brazilian companies while working from San Francisco during the last five years. percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. During 2015, Brazil’s GDP fell by 3.8

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Internet Marketing 104

Biznology

MARCH 15, 2016

The worst thing about the internet has been the commodification of friendship. Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. That’s why it’s easier to be a PR specialist than it is a generalist. Now’s your turn. Go git ’em, Tiger!

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

JANUARY 27, 2014

Photo credit: Wikipedia. That means Search Engine Optimization (SEO), a methodology of strategies, techniques and tactics used to secure a high-ranking placement in the search results pages, is as essential means of marketing for anybody doing business on the internet. Is SEO a science or an art?

SEO 80

SEO Forrester Wikipedia Keywords 80

Biznology

SEPTEMBER 11, 2013

Photo credit: Wikipedia. It’s what I do for clients, it’s what every PR person is (or should be) doing, and it is how the game is played. Here are some of the ways good PR professionals position themselves to successfully generate a steady stream of media placements: Good data. Staying on good terms. Biting your tongue.

Media 80

Media PR Public Relations Press 80

Biznology

MAY 11, 2011

Image via Wikipedia. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. by Chris Abraham.

Wikipedia 80

Wikipedia PR Advertisements Advertising 80

Biznology

APRIL 20, 2011

Image via Wikipedia. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. I'm starting to hear more an more people despair of being able to determine return on investment for social media.

Social Media 80

Social Media ROI Media Wikipedia 80

Contently

JUNE 13, 2016

Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. It’s more like a blend of Wikipedia and Reddit. Does Genius want to be a platform or a plug-in that lets people graffiti the internet? Look at Goldman Sachs, for instance.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Biznology

JULY 5, 2012

Photo credit: Wikipedia. Pay per PR placement. Several PR agencies have taken the big step of pricing their services on a pay-for-placement basis. Amid much hand-wringing among PR professionals, the model’s strong appeal to marketers is likely to mean continued experimentation. What a treasure trove!

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. It’s not that the blogger is out to shame and embarrass PR agencies. It is a case of the abuser blaming the victim, the blogger.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

DECEMBER 11, 2013

(Photo credit: Wikipedia). That gets done “retail” – every business card you and your sales team pick up at networking events and trade shows matters – and “wholesale,” where you use PR and cross-promotion to get yourself in front of a whole new audience.

Top of Funnel 80

Top of Funnel Content Lead Scoring Lead Ranking 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. PR is the last bastion of The Secret, the last bastion of superstition and magical thinking. It is strangely possible to map your 19th century PR strategies onto a 21st century media platform without missing a beat. The same thing is happening to direct marketing.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

SEPTEMBER 20, 2011

Image via Wikipedia. The main thing to keep in mind is how you feel when you are on the receiving end of a misguided PR pitch. So, let me warn you: it doesn’t work unless you spend a lot of time, money, energy, and creativity to actually put together a plausible and meaningful PR campaign. Tweet This Post.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

DECEMBER 22, 2015

I know for me, my core competencies are social media marketing , digital PR , influencer outreach and engagement , reputation management , and wikipedia curation services. Well, you know how it is, right? The cobbler’s company has no shoes, if you will.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Biznology

OCTOBER 31, 2012

Photo credit: Wikipedia. B2B marketers are embracing social media with gusto, but many still view it as a toy, something to play around with, most likely in the corporate communications or PR departments. 2: Social media is a flash in the pan. These channels are ready for revenue generation.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0 tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

Convince & Convert

JULY 21, 2010

We all know how much “lifting&# goes on in the Internet. Wikipedia has a good explanation of it ( [link] ). Protect yourself from #SM #lawsuits [link] [link] Lauren Gispanski There's a fine line between #copyright #infringement and #Internet #sharing. Download Michael’s presentation here. link] MyCrowd.ca

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Last month, I wrote about 2 challenges to keyword collaboration.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

WebMarketCentral

JULY 9, 2007

There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. So what is interactive PR exactly? Wikipedia also provides a pretty good definition. But in short, interactive PR is about rethinking your PR strategy. And then they'll write about you!"

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

Webbiquity

JULY 28, 2010

While many types of marketing and PR pros will find value in the book, it is aimed primarily at mid-level marketers (entry-level staff will lack the business acumen to pull this off, while senior executives will delegate it) at midsize to large organizations, possibly in b2b but more likely in the b2c space.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? We at Abraham Harrison have been doing it successfully for almost five years now, so we think we know a thing or two about it.

Blogger 80

Blogger Outreach Wikipedia PR 80

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Convince & Convert

AUGUST 10, 2010

Netslangcafe The attention era is supposed to be the main evolution of the Information Era ( according to wikipedia ). Right now, everyone is just measuring what *can* be measured – and it turns out, that's easy to do when you have data in a decent format floating around the internet. This article hits it right in the spot.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Biznology

FEBRUARY 24, 2015

The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. Can you blame the Internet ? It doesn’t matter.

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

WebMarketCentral

MAY 3, 2007

The article notes that Wikipedia has already become the dominant reference website -- outdrawing Encarta by a 3400 to 1 ratio -- and quotes Bill Tancer of Hitwise as saying, ""It's the participatory aspect of Web 2.0 He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

Biznology

JUNE 26, 2012

1] Earned media often refers specifically to publicity gained through editorial influence, whereas social media refers to publicity gained through grassroots action, particularly on the Internet. ” (Wikipedia). These campaigns don’t have a discretionary bribery fund.

Blogger 80

Blogger Outreach PR Media 80

WebMarketCentral

MARCH 4, 2009

Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia. Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging.

Social Media 20

Social Media Web 2.0 Media Wiki 20

Webbiquity

NOVEMBER 5, 2012

” • Content isn’t just the job of marketing and PR. . ” • Content isn’t just the job of marketing and PR. Add PR and online advertising to the mix, and it gets really awkward without that model. ” • It’s vital for a business to “be seen” in different places.

Optimization 100

Optimization Curation PR Public Relations 100

Biznology

DECEMBER 31, 2012

Photo credit: Wikipedia. Far from being a “plague of the web,” SEO is the primary way we succeed as Internet marketers, where, by SEO , I mean white hat SEO. Learning your audience and providing the content they’re looking for when they search is job one for Internet marketers. Content Strategists.

SEO 80

SEO Wiki Consulting Search Marketing 80

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

OCTOBER 25, 2011

Image via Wikipedia. The Internet allows much smaller donors to be actively appreciated for their micro-donations. If you donate more than $33, have a birthday, or do something that Adam Curry and John C Dvorak consider to be PR , you get a shout-out. The Internet allows all of these things to be easily and readily tested.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. This is a concept that is a direct result of the internet age we live in today. Welcome to Social Media U. Audacity and Utterz. Her subject?

Social Media 100

Social Media Class Web 2.0 Media 100

Biznology

SEPTEMBER 3, 2013

I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation , trust, and confidence over time.

Social Media 80

Social Media Media Ad brokers Trust Marketing 80

ConvertKit

OCTOBER 1, 2021

Music distribution used to be a difficult task, but now all you need for your music to be accessible to the masses is a decent internet connection and a DistroKid subscription. Adding team members is a great idea for bands with multiple members, labels, managers, PR, or other team members who need to access their Spotify Artist account.

Broadcasting 90

Broadcasting Ideal Customer Profiles Paid Search Agency Ad Exchange 90

Hubspot

DECEMBER 5, 2016

you name it, and somebody has plopped a cute animal on it and sold it on the internet. In what is possibly the cutest rise-to-fame story ever, the three pups became an international internet sensation by snuggling. She applied her PR background to Doug's career, and the pug was quickly featured on Mashable and BuzzFeed.

Viral Marketing 28

Viral Marketing Advertising Agencies Paid Search Agency Social Media 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? The future of the internet isn’t mobile. - Here are the top items based on social signals. Will Traditional, Social Media Blend? 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40