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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

Directories, also known as review sites , are an important source of information for buyers. In fact, 86% of software buyers use peer review sites when buying software. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Guest post by Chris Tweten. Similarity.

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How to Use Content to Achieve Thought Leadership Results

Vision Edge Marketing

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. .

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9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

“That’s easy,” you say, “The internet is chock full of statistics.” As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It’s a beautiful thing when our employer is the data source. This practice is just wrong.

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How to Improve Your Social Signals for SEO

Stevens & Tate

Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility. Remaining visible on the internet is key to gaining more reactions. One key social media aspect often overlooked is its impact on SEO. What are Social Signals?

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Quick Takeaways.

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We Took a Risk on Social Proof in Our Marketing. Here’s Why It Paid Off

Contently

The internet allows us to easily access and quantify that social proof, but until recently, it’s been largely siloed to the B2C world. The internet allows us to easily access and quantify that social proof, but until recently, it’s been largely siloed to the B2C world. That’s quickly changing.