How “Order on Behalf of” (OOBO) Can Grow Sales and Improve Customer Service
Salesforce Marketing Cloud
FEBRUARY 7, 2022
If a customer lacks internet access, or if they accidentally order the wrong item, this often prompts frustration, panic, and a call to customer support. What is “order on behalf of” (OOBO)? With OOBO, an agent can adjust the order and offer related products for the customer’s upcoming camping trip.
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