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How “Order on Behalf of” (OOBO) Can Grow Sales and Improve Customer Service

Salesforce Marketing Cloud

If a customer lacks internet access, or if they accidentally order the wrong item, this often prompts frustration, panic, and a call to customer support. What is “order on behalf of” (OOBO)? With OOBO, an agent can adjust the order and offer related products for the customer’s upcoming camping trip.

Order 97
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Five Steps to Creating High-Converting Order Pages

Ontraport

Yet, despite the increasing traffic online, 74% of small businesses still don’t have an ecommerce site. Of the businesses that do, very few have a streamlined checkout process and order pages that steadily convert. Trust is essential in this exchange; ensuring it in your order pages will go a long way. Offer a guarantee .

Order 98
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The 2nd order SEO effects of generative AI models

Kevin Indig

Half the battle is understanding WHAT you need to fix on your site. Since there is no tool that can reliably detect generative AI content, it’s likely that AI tools will lead to a flood of mediocre content, which raises the question of what 2nd order effects arise. Wish you could get more traffic from Google?

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Effective UX design begins with considering site design and content from a sales prospect’s perspective.

Design 269
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Marketing And The Internet Of Things

Marketing Insider Group

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. A decade ago, futurists and industry experts eagerly discussed the possibilities of the Internet of Things (IoT). The Internet of Things and Marketing. Quick Takeaways.

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How To Spice Up Your Social Media B2B Marketing

Navigate the Channel

In order to keep up with the competition, you need to constantly grow your team’s strength and define your brand. Influencers can be internet personalities that you provide the product or service to, or they can be your own employees. Then they look at your website but doesn’t return to your site for days.

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Customers Await Recharged Sellers

Zoominfo

Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. In response, eCommerce sites sprouted up in greater numbers in 2020, according to ZoomInfo’s data. Shopping carts roll to customers’ homes. However, eCommerce has become an outright juggernaut in these recent, strange times.

Zoominfo 246