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Lead Conversion: How Do You Stack Up?

Zoominfo

To improve your website conversion rate, make sure your business is optimizing its web forms. The average email open rate across industries is about 21%. In a recent study, more than half of marketers said chatbots increased their conversion rates by at least 10%.

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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. adults (100% of adults under 30) were already using the internet. Compare that to twenty years ago – when only about 50% of adults used the internet. Engagement rates. Email open rates. Behavioral data.

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54 B2B Mobile Marketing Statistics for 2020

Zoominfo

billion mobile internet users worldwide ( source ). The global online penetration rate is 57%. North America and Europe have a 95% internet penetration rate ( source ). of email opens in the US were on a smartphone ( source ). 51% of users are more likely to make a purchase from a mobile-friendly site ( source ).

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Rev Up Your Holiday Marketing In a Post-Cookie World

Salesforce Marketing Cloud

Internet browsers have begun phasing out third-party cookies — the small identifiers that track user behavior across websites — in response to growing concerns about online privacy. Boost open rates with these tips: Review deliverability best practices. What is your open rate? Avoid cart abandonment issues.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

The edited podcast is made available on their Podbean site, but Jane knows this is just the beginning of the journey for the material from this one event. Within 60 days they can offer the case study on their site and in nurture programs sent to prospects. Once on the site, they can see the site traffic and number of downloads.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel. “Welcome” emails experience an average open rate of higher than 80 percent. Tuesdays see the highest open rates — and the highest unsubscribe rates.

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100% Inbox Deliverability: Truth & Proven Tips (Works on Cold List Too)

SendX

Then Morty saw a drop in his open rates, click rate. Another reason why you should have crisp, honest, and engaging subject lines is so that people open your emails. Link only to genuine sites with reputable domains. Morty was a beginner in email marketing. PEOPLE DON’T LIKE TO BE SCREAMED AT!