Customer Experience Matrix

SEPTEMBER 9, 2009

Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. As each new medium has emerged over years, some portion of advertising dollars has shifted from the preexisting media.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.

Social Media 40

Social Media ROI Practices Media 40

Vidyard

JANUARY 19, 2015

Much like any medium, it is possible to have too much of a good thing. This may seem contradictory to the last question, but narrowcasting is another great way to use video to get your message to the right audience. It’s compelling, sharable, and most importantly trackable. What’s not to love?

Video Marketing 50

Video Marketing Narrowcasting Campaigns Viral Marketing 50

Single Grain

DECEMBER 6, 2019

To stay ahead, brands must present a seamless, consistent voice and message across all available mediums, including physical storefronts, social media channels, online, in catalogs and anywhere else you can imagine. All channels should be linked in one all-encompassing strategy for the best results. 35) IoT Advertising.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145