Biznology

JANUARY 17, 2012

Image via Wikipedia. The Internet has become more like an Oscar after-party than it is like the airport Ramada. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. We all know how much “lifting&# goes on in the Internet. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

MAY 24, 2011

Image via Wikipedia. Today I spoke for 30 minutes on social media listening--how your company can find out what people are saying about you online. Luckily, we record it for you, so if you missed it, check out today's recorded Webinar, " Listening to Your Customers in Social Media.".

Social Media 80

Social Media Media Wikipedia Webinar Metrics 80

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist. Science is about testing.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

MARCH 6, 2012

Image via Wikipedia. There are six reasons why you’ll have chronic writer’s block when it comes to producing content to feed your social media dragons: blog, Twitter and Facebook. Unlike traditional dead tree publishing, our social media output generally never makes it to paper. We’ve all had it. No worries.

Social Media 80

Social Media Media Lock-In Work Management 80

Biznology

APRIL 9, 2012

Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? There are endless opportunities in digital media marketing. SEO is an essential digital media marketing tactic.

PR 80

PR Tips Public Relations Work Management 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.     Without a doubt, I am on the Internet or some social networking site daily.”. . 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Biznology

JULY 22, 2010

Image via Wikipedia. You can use social media to create your own positive presence, but to do so, you need to have a story that people are interested in. So, you can tell stories about the good things that your business does for the public and for your clients. I recently got a question from a company with a problem.

Public Relations 80

Public Relations Wikipedia Opinions Comparison 80

Biznology

JULY 19, 2011

Image via Wikipedia. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. by Chris Abraham.

Wikipedia 80

Wikipedia Effectiveness Advertising Agencies Paid Search Agency 80

The ROI Guy

FEBRUARY 10, 2015

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Biznology

FEBRUARY 21, 2012

Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work. I jumped at the opportunity to receive an early copy of the book.

Wikipedia 80

Wikipedia Communities Internet Marketing Fulfillment 80

Biznology

OCTOBER 4, 2011

Image via Wikipedia. The closer you can get to the media organ that your target market consumes primarily and religiously, the higher the probability that content will register with the reader, will resonate with the reader, and will feel like it is intimate to the reader and his local community and experience of the world.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

MAY 11, 2011

Image via Wikipedia. by Chris Abraham. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level.

Wikipedia 80

Wikipedia PR Advertisements Advertising 80

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. In the campaign, we used one keyword data set for all activities related to our US Open marketing.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

SEPTEMBER 13, 2011

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. That’s what my company, Abraham-Harrison does, and lots of other companies try to do it, too.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Biznology

JULY 5, 2012

Photo credit: Wikipedia. It generally means that the media channel owner conducts a campaign, and charges the marketer an agreed price for every respondent, according to predetermined criteria. If you give me control of the creative and the media, sure. What a treasure trove! But there are some potholes to consider.

B to B 80

B to B Marketing Prospects Advertising Agencies Work Management 80

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Wikipedia – It is a boon to your small business to be mentioned on Wikipedia.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Biznology

SEPTEMBER 20, 2011

Image via Wikipedia. And, at the end of the day, many agencies have given up on earned media because earned media can be risky and it can oftentimes be an all or nothing venture. Tweet This Post. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

SEPTEMBER 27, 2011

Image via Wikipedia. It is earned media. It is real, even if the blogger simply embeds a video or quotes the pitch email verbatim or copy-and-pastes the social media news release full-text, it’s up to each blogger. We don’t pay them, we don’t trade horses, and we don’t make empty promises.

Blogger 80

Blogger Outreach Wikipedia PR 80

Biznology

FEBRUARY 24, 2015

Who knows whether I actually love the books just written by my best friends, The Creator’s Code by Amy Wilkinson and Mindful Work by David Gelles — I do, and have ready Amy’s book and am savoring David’s right now — or if the publicity I have engaged in is authentic, unpaid, or even inspired. Can you blame the Internet ?

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

WebMarketCentral

JULY 9, 2007

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. WebMarketCentral now includes a more complete guide with links to related web marketing strategies. Wikipedia also provides a pretty good definition. And then they'll write about you!"

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

Biznology

APRIL 18, 2013

Photo credit: Wikipedia. You might not realize it, however, from all the hand-wringing about the end of the news media. Let’s look at some of the trends: The news media is shedding journalists. With social media, people now graze for news and tend to read articles or view videos from an array of sources.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). ” (Wikipedia).

Blogger 80

Blogger Outreach PR Media 80

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications." tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

Biznology

MAY 22, 2012

Photo credit: Wikipedia. Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. So, that’s good. Always remember “the essence of the Way is detachment,” according to Bodhidharma.

Social Media 80

Social Media Media Wikipedia Facebook 80

Webbiquity

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

Optimization 100

Optimization Curation PR Public Relations 100

Biznology

NOVEMBER 8, 2013

Photo credit: Wikipedia. There are three types of content you can post, which I call mini, midi and maxi content (yes, like hemlines): Mini: Tweets, text messages, photos, social media shares (on LinkedIn, Facebook, Google+ and so on), pins, comments on other peoples’ content.

Public Relations 80

Public Relations Press Wikipedia Content 80

Biznology

DECEMBER 13, 2013

Nelson Mandela(Photo credit: Wikipedia). In the case of Nelson Mandela, this was not simply a matter of rebranding or changing his message to meet the changing tide of public relations. We stress that in the transparent world of social media, authenticity is even more vital.

Wikipedia 80

Wikipedia Viral Marketing Public Relations Internet Marketing 80

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Biznology

OCTOBER 25, 2011

Image via Wikipedia. Could you reward your donors in a more public way? The Internet allows much smaller donors to be actively appreciated for their micro-donations. The Internet allows all of these things to be easily and readily tested. None of this was even remotely possible before the efficiencies of the Internet.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

FEBRUARY 28, 2012

Image via Wikipedia. With the ultimate goal of as many quality, thoughtful, and topical earned media mentions as possible. In these scenarios, one cannot invest months and months culling through a media list, failure-by-failure, hoping for success. All at once. This is not to say this sort of quantum blogger outreach is easy.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# Every week?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Biznology

AUGUST 8, 2012

Photo credit: Wikipedia. I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Should only people under 25 should be Social Media Managers? What are the skills required for a first-class social media team?

Social Media 80

Social Media Media Work Management Wikipedia 80

Biznology

DECEMBER 19, 2017

In my early and mid-thirties I worked for New Media Strategies (NMS). I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

JANUARY 13, 2014

(Photo credit: Wikipedia). So without further ado: How soon will it be until the mobile user experience equals or surpasses the laptop experience for social media users? This can’t go on forever, at least not in B2B (the media is hooked, I’m afraid). Numbered lists have become ubiquitous as a sure-fire way to write content.

Mobile Marketing 80

Mobile Marketing Public Relations Wikipedia Internet Marketing 80