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A story of Internet haters, trolls and malcontents

grow - Practical Marketing Solutions

It was time for us to reflect on the great two-edged sword we all face on the Internet: the historically important opportunity to publish and be heard, and the vulnerability we face to be skewered without compassion … or facts. Overall, the Internet is a good place.

Knowledge management in the age of social media

Biznology

The messenger apps are increasingly used for engaging in direct online communication. Social media platforms became the new competing grounds where companies created awareness and build an online presence.

Internet Trends From The Web 2.0 Summit

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0

Turn online prospects into customers in 5 steps

Biznology

Getting people to visit your business online is a step in the right direction when it comes to digital marketing. Most people would rather interact online – but there are some customers who want to speak with an actual person. How do you convert your online visitors to buyers?

Social media zombies and the 2 percent solution

grow - Practical Marketing Solutions

I’ve spent most of my career in sales and marketing and have been fairly obsessive about customer satisfaction. The company became so overwhelmed by online complaints that their customer service department could not keep up, which made it even worse.

I’m an influencer, pay me more!

Biznology

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Kindness opens many doors online.

5 Online Marketing Goals that Make (Dollars and) Sense

Biznology

Many marketers enter the new year eager to make a difference only to do what they’ve always done—and only to see the same results they always saw. Happily, you’re not one of those marketers. Increase customer satisfaction by 20% in the next 12 months.

What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

B2B marketers face a similar challenge. According to DCCI Internet Data Center, 92.8 percent of Chinese Internet users use social networks as of Dec. When thinking about leveraging social media to enter the China market, these three are the most important platforms to consider.

10 B2B Marketing Lessons from Walt Disney World and Universal Studios

Webbiquity

Five days, the GDP of a small country, and one sun-burnt family later, we returned with happy memories, several gigabytes of photos and video…and the following 10 lessons learned about B2B marketing from two enormously popular theme parks.

Price 76

5 Signs the Gap Between Sales and Marketing is Closing

bizible

The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.” Many marketers will jump immediately from their seats and label this as an utter blasphemy. How about marketing’s other half, sales.

MQL 63

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 38% comparison shopped online. 31% read online endorsements, reviews or recommendations.

Work 90

The #1 Way to Improve Customer Loyalty and Satisfaction

B2B Marketing Insider

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty.

Is social media all the market research you need?

Biznology

In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. One certainly needs to understand the basics of marketing to be successful in digital marketing. Market research rocks!

How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages

Act-On

As modern marketers, we’re all familiar with the lead generation funnel. You know, the one that hasn’t changed since the 90s, the one that shows up in every general marketing deck, created in Microsoft Paint with some sort of awful gradient. Social media marketing.

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

Modern B2B Marketing

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing.

You’re doing a terrible job with search and social

Biznology

Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose.

Five marketing and business lessons from Japan

grow - Practical Marketing Solutions

If you think you are focused on customer satisfaction, visit Japan for a week and you will be truly humbled. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here.

10 Top Trends Driving The Future Of Marketing

Modern Marketing

Editor's Note: Today's post comes courtesy of Daniel Newman , President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Mobile is going to become the center of marketing.

Marketing, Death and Taxes

B2B Marketing Insider

As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace.

The New Marketing Accountability

B2B Marketing Insider

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. I’m not sure NPV is the right metric for all marketing tactics.

The Silent Marketing Roadblock – Choice

Act-On

As marketers, we present our customers with many choices. In 2000, psychologists Sheena Iyengar and Mark Lepper published an interesting study for marketers. They tested the power of choice when presenting jam at an upscale food market. As marketers, we might think “This is great!” Marketing and Decision Fatigue. And, in the case of marketing, each new decision not only tires out prospects’ brains, but it also subtracts from their feeling of well-being.

B2B 22

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)?

1:1 Communication - The Next Big Evolution In Marketing

Modern Marketing

Editor’s Note: Today’s Post comes courtesy of Daniel Newman, co-founder of V3 Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. Are marketers listening? Modern Marketing in Action

How To Focus On Your Marketing Plan

B2B Marketing Insider

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

Plan 79

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. For suppliers, that means a vast new stream of data that can be used for marketing, warranty, maintenance, and other purposes.

How Marketing Can Impact Revenue Through Big Data And Social Selling

B2B Marketing Insider

Marketing has been under-appreciated for years, but times are changing. In today’s business climate, marketing holds the keys to success or failure for sales. They rely much more on the wealth of information available to them on the Internet and through their colleagues and other users.

Sales 101

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? These differences can and should provide valuable lessons for B2B marketers.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 41) Inbound Marketing.

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms.

Report: Blogs Are An Important Part Of The Marketing Mix

B2B Marketing Insider

For the self-employed, blogging is a means to attract new business and new clients to their business, whereas “hobbyists&# are simply looking for “personal satisfaction.&# Augmented Reality For B2B Marketing in 2011?"

How to Calculate Social Marketing ROI

Paul Gillin

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. Customer satisfaction. Market influence.

ROI 57

Social Media and the Case for Marketing Optimism

B2B Marketing Insider

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Push vs. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search.

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow!

Take the test. Do you have a social media addiction?

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. The dopamine high people get from virtual interactions ( including texting, emailing, and tweeting ) can lead them to spend more and more time online.

Test 105

The Customer Is King: 5 Inspirational Quotes from Customer-Centric Leaders

Modern B2B Marketing

Author: Yoav Vilner In this fast-paced digital age, reaching out to the desires and needs of consumers is more important than ever, particularly when your business is online and easily accessible. Customer satisfaction is more important today than ever before.

4 tips for generating more return business in any industry

Biznology

If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue.

29 Quotes On The Future of Business

B2B Marketing Insider

In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. 80% of the top Global Internet sites are US-based while 81% of the Global Internet population is non-US.

Video Marketing Adds a New Dimension to Your Story

KEO Marketing

The staggering growth of online video offers exciting opportunities for brands. Due in large part to the widespread adoption of mobile devices with affordable data plans, people now spend more time watching online videos than they spend interacting on social media.

B2B Marketing Predictions For 2011

B2B Marketing Insider

So here is my list of B2B Marketing Insider predictions for 2011. Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. Augmented Reality For B2B Marketing in 2011?"

How to Launch a Customer-Centric Sales Strategy

Modern Marketing

With the Internet and mobile technology, customers can find the information they need anywhere, anytime. They can look up companies online, read reviews, ask their peers for referrals via social media platforms and more.