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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. The internet is fast becoming a place you step inside. Some people have been amazing resources to the magazine over the years – people who keep coming back with great ideas, stories, and people. The world is no longer flat. Click To Tweet.

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Print Consumer Magazines Score Big in Europe

Writing on the Web

Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Provide opportunities for social interaction. Promise pleasure and rewards. Be personal.

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Why Inbound Marketing Has Dethroned Outbound Marketing

Navigate the Channel

The Shift to the Web The internet is just about everywhere these days. Even video game consoles and Smart TVs can access the internet. Young adults and those in school and college are enamored with the internet. These demographics have eschewed radio, TV, newspapers and even magazines in favor of online content.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. internet users blocked ads. However, it doesn’t hold much weight, as there’s no social proof. They seek out content, engage with you on social media, and open your emails.

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B2B Marketing’s Editor-in-Chief on Making Community the Secret to Success

Oktopost

As editor-in-chief of B2B Marketing , and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing’s content, products, and services – including events, training, reports, and the magazine.

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

In the early days of modern marketing, highly artistic hand illustrators collaborated with wordsmiths to create beautiful magazine ads and memorable billboards. With the arrival of the internet and social media, a whole new wave of digital skills came to the fore, including SEO, email marketing, and community management.

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Justin Levy on How to Grow Reach without Driving Down Engagement

Oktopost

Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Justin currently leads social and influencer marketing for Demandbase. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Meet Justin Levy.