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Mobile-first marketing strategies for modern consumers

SmartBrief - Marketing

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? Google prioritizes mobile-optimized sites in its search results, making mobile strategies crucial for SEO success.

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Customers Await Recharged Sellers

Zoominfo

Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. In response, eCommerce sites sprouted up in greater numbers in 2020, according to ZoomInfo’s data. The same technology advances that have pushed forward eCommerce since 2000 have also changed the way companies build customer loyalty.

Zoominfo 246
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Best of the Bot: Identifying the latest trends in digital marketing

Martech

Mobile and connected devices and the Internet of Things: Mobile has already begun to dominate search, and brands need to optimize their content for mobile devices. Brands should research their audience and target site’s content, create valuable content, and test what advertising content works best.

Trends 137
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How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

For years now, the internet has created a massive platform for brands to share content with their target audiences. Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Match on-site search queries with your SEO keywords.

Analytics 273
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Why Personalization at Scale Can Make (or Break) Your Business

Contently

A brand could remember the last item a repeat visitor bought and suggest a complementary product or offer a loyalty discount based on purchase history. Marketers have been trying to master personalization since the dawn of the Internet. Personalization takes many forms. 3 trillion in value over the coming years.

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Privacy Regulations Will Lead to Advertising Innovation

Customer Experience Matrix

Advertising was a big and important business before the Internet existed and would remain one if the Internet went dark tomorrow. Pre-Internet advertising wasn’t as targeted or measurable as today’s display and social ads, but it did work.

Privacy 149
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Why the Best Days of Content Marketing Are Still Ahead of Us

Marketing Insider Group

It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. Over the past few years, Google and other search engines have implemented a radical change in how they rank sites. Voice-based searches, like the ones you do every day on mobile or Internet of Things devices. The reason?