The Top 5 YouTube Analytics Every Marketer Should Know

Act-On

But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? In fact, YouTube Analytics probably gives users more ways to slice and dice their data than any video platform ever has. Same goes for YouTube videos.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.

Trending Sources

Google integrating G+ Pages and YouTube Channels

Biznology

It’s Google’s hub, from which YouTube, Google Business Pages, Google Mail, and even Google Apps for Business (which looks like it’s rebranding as Google + Business — interesting). Isn’t that interesting?

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

YouTube Views Don’t Matter – Here Are 5 Metrics That Do

Act-On

“Wow, that YouTube video has got more than a million views already!” The YouTube view count is probably the most well-known statistic in social media. But the real truth is YouTube views don’t matter. Trying to get ranked higher on YouTube by getting more views.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S.

How To Make the Most of the YouTube Content Marketing Customer Journey

Act-On

We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. But when we’re in project mode, whether for business (B2B purchases) or personal (B2C purchases), we’re using YouTube in a fundamentally different way.

4 tips to improve your YouTube channel

Biznology

If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching.

Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website.

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About.

10 YouTube Pre-Roll Ads You'll Actually Enjoy

Hubspot

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009.

YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity

Vidyard

May 2nd marks a big day for YouTube. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. Good to find an interesting resource on an interesting topic - informal learning. Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it.

Is YouTube Advertising Right for You?

Fathom

Whether you realize it or not, more advertisers are allocating part of their advertising budget toward YouTube. In fact, the number of advertisers running video ads on YouTube is up 40% year over year. In addition, YouTube reaches more 18 to 49 year olds than cable television.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.

Content Is King Only When The Kingdom Is Interested

B2B Marketing Insider

My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the king has to say?” Now there is an interesting point to ponder! Integrating YouTube videos into your marketing strategy will help you reach your audience and achieve your goals. For content to be king, the kingdom needs to be interested in what the king is saying.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

Modern Marketing

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond!

August Social Media News: Facebook Watch, YouTube Messaging & More

Hubspot

It'll be interesting to see how this content performs -- for Snapchat, and for the partner colleges creating the content.

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Here are some highlights: YouTube is booming. Some YouTube shows are attracting TV-size audiences.

Interesting Infographics: 10 Biggest Office Distractions

LEADership

2 years watching commercials (does skipping commercials on YouTube count? =). NOTE: it would be interesting to add up the hours we spend online – any guesses? The post Interesting Infographics: 10 Biggest Office Distractions appeared first on LEADership.

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Just as YouTube made it easy for anyone to upload and share a video, so too must a modern OVP.

How This Agency Built a Viral YouTube Channel From Rejected Ideas

Contently

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We

Interesting Infographics: Portrait of a LinkedIn User 2014 Edition

LEADership

YouTube (29.2%). The post Interesting Infographics: Portrait of a LinkedIn User 2014 Edition appeared first on LEADership. How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up.

Interesting Infographics: The Potential of Social Media for B2B

LEADership

Other social media options include: YouTube at 1.44 Video: Extremely shareable on social media and YouTube is the most highly engaged of all the platforms.

Organic vs paid social media: 12 myths vs realities

Biznology

SOCIAL MARKETERS HAVE TO ENGAGE GROUPS OF PEOPLE BASED ON SHARED INTERESTS AND PASSIONS: Reality. Regardless whether you’re thinking organic vs paid social media, targeting to people with shared interest and values is a requirement of both.

Interesting Infographics: The Story Behind Influencer Marketing

LEADership

This trails only retail sites (56%) and brand sites (34%) and comes in narrowly ahead of Facebook, YouTube, and other social networks. The post Interesting Infographics: The Story Behind Influencer Marketing appeared first on LEADership. Let’s face it – people are savvy to advertising.

Google & YouTube Make Algorithm Updates, and Other Marketing Stories of the Week

Hubspot

YouTube Changes Its Search Ranking Algorithm to Focus on Engagement, Not Just Clicks, From TechCrunch. With all these Google algorithm changes, it’s only natural that Google’s subsidiary, YouTube, would go through some changes too.

SEO for YouTube: How to Search Optimize Video for B2B Marketing

Hubspot

Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company.

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Instead of advertising, as we had done for a century, companies needed to leverage new technologies to publish helpful, original, interesting content that would build reputations and attract people to our business. Streaming video + YouTube + Blog + Slideshare.

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Interesting Infographics: How To Use Storytelling To Reduce Information Overload

LEADership

Every minute, YouTube has an additional 60 hours of new videos; web users send 168,000,000 emails; and 700,000 searches on Google are performed all at once. The post Interesting Infographics: How To Use Storytelling To Reduce Information Overload appeared first on LEADership.

Interesting Infographics: How To Make Your Content Go Viral

LEADership

YouTube is not your only video distributor; consider Vimeo and Yahoo video, too. The post Interesting Infographics: How To Make Your Content Go Viral appeared first on LEADership.

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Interesting Infographics: Visual Content Drives Social Media Growth

LEADership

An interesting or humorous meme has a chance of going viral, and can be created easily using a free online generator. YouTube. The post Interesting Infographics: Visual Content Drives Social Media Growth appeared first on LEADership by Louis Foong, CEO The ALEA Group. It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially right when it comes to lead generation. The science backs it up.

30 fascinating facts about organic vs paid social media

Biznology

Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. 34% of marketers cite YouTube as their preferred social network. YouTube ).

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. These are people specifically interested in you and they are actionable. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content.

Interesting Infographics: Your Guide To Social Media Lead Generation

LEADership

I highly recommend referring to this week’s ‘interesting infographic’, which emphasizes stats and recommendations for effective social media lead generation: Why Generate Leads Through Social Media? YouTube is utilized for marketing motives by 77% of companies. The post Interesting Infographics: Your Guide To Social Media Lead Generation appeared first on LEADership. Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business?

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. This is timeless content that builds interest and even loyalty. Everybody wants their content to go viral.

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Win lifestyle influencers over with generosity and attentiveness

Biznology

YouTube calls all these people creators. Amazon Echo Amazoncom Influencer marketing internet List of YouTubers Patreon tutorial YouTubeIt takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead.

Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It

LEADership

Repurpose the message: this is your opportunity to transform your original content into a new podcast, YouTube video, etc. The post Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It appeared first on LEADership.