Martech

MARCH 25, 2024

That’s according to the just-released 2024 Martech Salary and Career Survey. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed. Methodology The 2024 MarTech Salary and Career Survey is a joint project of MarTech.org and chiefmartec.com. a layoff or dismissal).

Customer Surveys 116

Customer Surveys Promotion Marketing Report Trends 116

Webbiquity

SEPTEMBER 28, 2022

Subject lines can be personalized based on a person’s lifestyle, hobbies, work role, or interests. Customize your email messages based on the user’s activity or interests. Going further, customized email messages should be developed based on the subscriber’s activity and interests. Statistica conducted a survey of U.S

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

OCTOBER 31, 2023

72% of survey respondents said SMS is becoming a more important channel. Per the report, “Unsubscribes often happen due to too many messages or when promotions aren’t personalized to the interests of the recipients.” It’s well worth downloading the full report. Here are seven key findings from the research.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Marketing Insider Group

MAY 2, 2023

Some examples of zero-party data include: Gated form fills Newsletter sign-ups Quizzes Customer surveys Product preferences Online chat Image Source: FactoReal When you include zero-party data in your strategy, you can create more personalized and engaging experiences for your audience. Engagement. Feature pop-ups.

ROI 240

ROI Webinar Metrics Privacy Content 240

Convince & Convert

MARCH 7, 2024

The 23-page research study, How Go-To-Market Strategies are Evolving with AI , surveyed 275 go-to-market leaders across various departments to explore AI usage in GTM teams, its impact on strategy, successful AI technology stacks, and future AI benefits. Team alignment is a consistent priority across all GTM departments surveyed.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Footnotes: Reddit Custom Survey, U.S., Reddit Custom Survey, US, “Conversations on Social Media”, n=1000, A18-60, Monthly Social Media Users, September 2023.

Research 143

Research Loyalty Case Studies Communities 143

Optinmonster

APRIL 15, 2024

The best way to find out: add a survey popup on your site! The best way to do that is to ask, and using a WordPress survey popup plugin can help. A WordPress survey popup plugin can help you create a popup that lets your visitors share their feedback about what they liked or didn’t like about your website.

Customer Surveys 78

Customer Surveys Marketing Websites Marketing Management Template 78

Martech

JANUARY 3, 2024

In a Gartner survey last summer, 53% of consumers said social media had gotten worse in the previous year or over the last five years. Dig deeper: 2024 Predictions: Advertising and digital media Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Martech

SEPTEMBER 5, 2023

While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com. It’s interesting to see how budgets are shifting now that people no longer feel like there’s a recession around the corner. Source: B2B Reviews Why we care. Get MarTech!

Allocation 120

Allocation Marketing Report B2B Marketing B2B 120

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Meh … They don’t do much for our email program, but we send them anyway to stay in the inbox and every once in a while, we get interesting comments. Why am I asking? The boss told us to do it.

Ideal Customer Profiles 125

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 125

Martech

JANUARY 9, 2024

Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) This includes your audience’s preferences, demographics, behaviors and interests. Audience data from these sources will help you create personas.

Optimization 110

Optimization Ideal Customer Profiles Customer Surveys Communities 110

Optinmonster

APRIL 10, 2024

What’s interesting is that people who rely on subconscious decision-making use logic to justify their purchases. You can run customer satisfaction surveys or set up a popup form to collect customer feedback on your website. Here’s an exit survey form example: 2. Start by creating a customer feedback survey on your website.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. Brands are looking to capture this interest in reading email for content by giving up some of their special-offers messaging.

Email Marketing 127

Email Marketing Marketing AI Enterprise Management Work Management 127

Martech

NOVEMBER 28, 2023

We didn’t even mention inflation, interest rates and global political instability. This year’s survey will take just a few minutes to complete. We’ll release the survey results, along with analysis from Scott Brinker of chiefmartec.com , in the first quarter of 2024.

Customer Surveys 102

Customer Surveys Budget Programs Click Rate Rules 102

SmartBrief - Marketing

JANUARY 29, 2024

The survey, with 150 respondents from mid-to-large enterprises, making it one of the largest of its kind, showed some interesting new outcomes. Ultimately this year’s survey offers a lot to chew on. The post Survey says: CEOs getting back to basics in marketing appeared first on SmartBrief.

Customer Surveys 82

Customer Surveys Enterprise Management Advertising Agencies CMO 82

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Martech

NOVEMBER 1, 2023

But in 4Q, shoppers also show an interest in buying from SMBs. This survey of 500 U.S. 73% of all SMBs surveyed attribute more than one-quarter of their annual sales to the holiday period. And 14% have no retention strategy at all, according to the survey. SMB decision makers in retail and other industries and 500 U.S.

Small Business Marketing 121

Small Business Marketing Buy SMB eCommerce 121

Contently

APRIL 6, 2023

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. This will help you create more specific buyer personas.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Martech

JANUARY 4, 2024

The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech! Why we care. Third-party cookies are on their way out of the door.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Demographics Customer Surveys 109

Martech

JANUARY 10, 2024

I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. If you have done your homework and know the general level of knowledge and interests of the audience, there’s no need to give a long history on the topic. Click here to take the survey Get MarTech! In your inbox.

Conference 114

Conference Tips Work Management Marketing Management 114

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

OCTOBER 19, 2023

The data is from a new survey of 400 North American businesses conducted by customer success platform Gainsight in partnership with Benchmarkit, a B2B SaaS research firm. It’s early days for collecting data on KPIs for digital CS, the survey says, although the aims are the same as human CS: Acquisition, retention and expansion.

Paid Search Agency 119

Paid Search Agency Companies Marketing Automation Services Touchpoints 119

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. Methodology: “150 marketing professionals responding to the survey who represent companies with 500 or more employees.” 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns.

Marketing AI 99

Marketing AI Enterprise Management CPC Cost Per Click 99

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Customer surveys Customer surveys involve directly asking your audience about their knowledge and perception of your brand. Or, seasonality in interest.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Martech

FEBRUARY 6, 2024

Still, 25% said it didn’t matter how often they were contacted as long as it was relevant to their interests. Vibes’ Mobile Consumer Insights Report (registration required) is based on a survey of more than 1,000 “mobile-centric consumers” in December of last year. Why we care. Get MarTech! In your inbox.

SMS 117

SMS Purchase Planning Mobile Marketing 117

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 100

B2B Marketing Search Marketing B2B Multi-Channel 100

Martech

AUGUST 11, 2023

The results of the 2023 MarTech Replacement survey are in. In addition to the now predictable first place for marketing automation among solutions replaced — and cost now holding a close second place among reasons for replacements — we saw an interesting development in who advocates for replacements. Not a simple picture. Why we care.

Marketing Management 94

Marketing Management Marketing Automation Services Sample Customer Surveys 94

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Martech

DECEMBER 21, 2023

You need to identify ways to quickly and effectively grab the audience’s attention and convert it to interest in what you have to say. This stage is where their initial interest is put to the test. It’s also about building a dialogue and demonstrating attentiveness to the needs and interests of the audience.

Ideal Customer Profiles 107

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 107

Top Rank Marketing

NOVEMBER 10, 2023

Bureau Of Labor Statistics data of interest to B2B marketers. But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Sword and the Script | B2B

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. When asked, “What is the most common reason you choose to unsubscribe from a brand’s emails?” Click To Tweet 2.

Customer Surveys 75

Customer Surveys Email Marketing Planning Act-On 75

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Martech

FEBRUARY 7, 2024

And then I got interested in the World Wide Web and quickly transitioned to that. Q: Did you first get interested in the web as a means to share your photography? For those times, we did some interesting things. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. How has it been for you?

Advertising Agencies 106

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 106