Remove interests report survey
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MarTech Salary and Career Survey: More promotions and more layoffs

Martech

That’s according to the just-released 2024 Martech Salary and Career Survey. Reasons cited for the cuts include during the early years of the pandemic, higher interest rates and corporate greed. In last year’s report, men earned an average of 24% more than women. people leaving for another role) or “involuntary” (e.g.,

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. Martech departments are growing: true.

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Email and SMS Marketing: Seven Intriguing Facts and Benchmarks

Webbiquity

Those are among the many questions answered in 39 Email & SMS Marketing Stats to Benchmark Success , a new report from ecommerce personalization vendor Bloomreach. The 25-page report is packed with stats and facts about deliverability, consumer sentiment, best practices, and key benchmarks for SMS and email marketing.

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48% of Marketers Cite Social Media as Top Area of Desired Growth

KoMarketing Associates

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers. B2B Marketers and Growing Social Media Usage.

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Salesforce’s 8th State of Marketing Report

Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report.

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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey

Martech

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Career priorities This year’s survey asked respondents about their career priorities for the first time. We found interesting differences depending on job role and gender.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. Team alignment is a consistent priority across all GTM departments surveyed. This report looks at the current tools used by GTM teams. Key findings highlighted: Room for improvement. AI makes an impact.