Marketing Insider Group

OCTOBER 20, 2020

You need to select the right topic and design an engaging presentation to ensure your audience understands your value. Plan to Present a Business-Focused Topic. Once you have the webinar topic selected, you need to write a catchy title that captures the attention of your target audience. Keep it informative and interesting.

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

Marketing Insider Group

JUNE 7, 2023

Image Source: HubSpot Write Content for Humans by Humans We know that talk about artificial intelligence replacing humans is all the rage. The goal is to get people interested in your site and your company. By writing for other sites (and returning the favor), you and a complementary business get more content and internal links.

SEO 274

SEO Marketing & Strategy Long Tail Marketing Best Practices 274

Marketing Insider Group

JUNE 12, 2023

Image Source Keep It Simple One of the biggest traps in trying to create remarkable content is the feeling that you have to sit down and write “War and Peace.” He follows a daily four-hour writing and self-editing routine that produces no less than 1,000 words every day. Search for people’s pain points and present solutions.

Content 240

Content Act-On Viral Marketing Fulfillment 240

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. To hold your audience’s attention: Storytelling is a great way to add interest and keep readers engaged with your content.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

AUGUST 13, 2020

To show you how we do it, we’re presenting you with our case study. To achieve high organic rankings, you must commit to content marketing and writing customer-centric content. So, how do we know what to write about so that our content drives results? The correlation is that it must be interesting to the audience.

Traffic 294

Traffic Cost Per Click Organization Lead Scoring 294

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Presenting at conferences is very different from a writing forum. A: Retrospectively.

Marketing AI 105

Marketing AI eCommerce Peer-to-peer CMO 105

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

AUGUST 18, 2020

The word “communication” elicits images of writing, talking, presenting – the initiating part only. The value of these practices diminishes if there is little curiosity and interest on the part of the audience and if there is insufficient focus and attention on “listening to understand.”. Relevance and Value. In Summary.

Planning 327

Planning Activities Paid Search Agency Marketing Agencies 2 327

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. The ranking system makes it easier to determine what subjects are worth your time to write about. Image Source 2.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Martech

JANUARY 24, 2024

“We connected at the community events Paddy was running a few years ago and we discovered we both have this interest in using hand drawn visuals to help with our work and to make presentations more unique; we were interested in this world of visual thinking, as it’s called. “I took a break,” said Narayan.

Webinar Metrics 107

Webinar Metrics Conference Aggregators Communities 107

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. There’s no better time to get started than the present. It’s a good idea to write a handful of potential headlines for every article you write.

Thought Leadership 206

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 206

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. But our decision is: it’s an advantage.

Tools 125

Tools Content Marketing Content Work Management 125

Martech

APRIL 3, 2024

Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. What sparked your interest in martech? I actually have a Master of Fine Arts degree in Creative Writing. And I knew I could write, so I figured I could write content for magazines. I get that.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Press Conference 72

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Image credit: Teemu Paananen on Unsplash. It’s important to note that branding your event means branding every step of the “attendees’ journey.”

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Contently

MAY 4, 2023

Live or pre-recorded presentations are an option here. Strategies for Working With the Solo Artist Does your solo artist like to present but not write? Film them presenting and repackage the content in smaller snippets they can use as social posts on their feed. This is where you and your editorial expertise come in.

SME 143

SME Work Management Tips Content 143

Salesforce Marketing Cloud

NOVEMBER 13, 2023

How to augment LLM capabilities To augment LLMs’ native capabilities, developers can write actions (also known as plugins or tools) that provide LLMs with the additional information they need, and the ability to execute logic. LLMs are able to reason on and orchestrate these building blocks to provide the desired outcome.

Generation 130

Generation Lead Ranking Privacy Policies Class 130

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. Keep your projection bias in mind and write your copy in a way your audience will understand. Editor’s tip: Having trouble writing copy that speaks to your visitors? Back your writing with numbers.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Lead Forensics

MARCH 12, 2024

For others, it is words, and reading and writing text. The best and most effective infographics will be interesting, easy on the eye and contain great content. Why is it a good idea to present your information in this way? Check, is there another way you could present the information? But that’s hard to achieve.

Press 52

Press Customer Satisfaction Lead Scoring Lead Ranking 52

Hubspot

SEPTEMBER 24, 2015

After you read this article, go write one of your own. If you follow these tips, you’re article will be at least 817% more interesting. Clearly, telling a story is a great way to be more interesting. Short, simple stories can be included in any article to up the interest factor. 2) Write in the first person.

Tips 28

Tips Eye-Tracking Television marketing Activities 28

Hubspot

DECEMBER 11, 2023

You can do synchronous or asynchronous training sessions, some of which are live video or recorded presentations. We know that trainings aren’t as effective when they’re text-heavy, lecture format presentations. You should include images, videos, and examples (maybe sharing your screen) to keep things interesting.

Training 66

Training Ad Building Class High Quality Lead 66

Martech

JUNE 1, 2022

Write copy and promotions that solicit audience participation. Coach speakers/sponsors on presentation best practices. Write moderator notes and/or introductions for the moderators to read/record. Interested? Serve as a concierge to clients/sponsors/speakers by communicating program details, deliverables, and timelines.

Work Management 114

Work Management Marketing Management Service Customer Satisfaction 114

Stevens & Tate

FEBRUARY 10, 2022

Keeping your audience interested is probably the biggest challenge. If they lose interest, they’ll become difficult to convert. Consuming information without context is rarely interesting or engaging. The reason is simple: if information is presented using storytelling, it becomes more enjoyable and easier to retain.

Storytelling 117

Storytelling Buyer Personas Case Studies Case Study 117

B2B Marketing Directions

SEPTEMBER 17, 2023

Research has also found that our decisions and actions are greatly influenced by how choices and options are presented. He writes: "This book goes well beyond the simple idea that defaults and other choice-architecture tools can nudge people into desired behaviors. The content of the book is supported by extensive scientific research.

Ethics 71

Ethics Work Management Studies Resources 71

Spiralytics

MARCH 27, 2024

But interestingly, content writing in the Philippines has boomed. Content Writing Profession in the Philippines Content writing is all about creating engaging, informative, and relevant written material for online platforms. It can also refine writing skills and give insights into the art of content creation.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Stevens & Tate

MARCH 31, 2024

By refining its criteria for assessing content relevance and usefulness, Google aims to ensure that users are presented with the most valuable information in responses. Lead Nurturing: Continuing to educate leads about the company and their pain points, while qualifying them based on their level of interest and need. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Just about all companies are looking for marketers who excel at writing and storytelling.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Buffer

JANUARY 4, 2023

Generate content ideas for different channels If you’ve ever been stumped about what to write for your next Instagram caption or an idea for your next newsletter, then you’re literally me. ” Then give your prompt: “Write a Twitter thread about X” or “Write a YouTube script about Y.”

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Martech

AUGUST 25, 2023

” That’s how Angie Judge, CEO of a New Zealand-based cultural analytics platform Dexibit, lit a fire on LinkedIn that — at time of writing — is still raging. It’s not news that some martech vendors seem more interested in getting a signature on the contract rather than genuinely partnering with their clients.

Marketing Management 93

Marketing Management Vendors Paid Search Agency Advertising Agencies 93

Salesforce Marketing Cloud

APRIL 18, 2023

You simply paste a prompt such as “Write a prospecting email for car accessory buyers” into a chat interface like ChatGPT. Sales reps will use it to generate prospecting emails, get real-time guidance during discovery and negotiation, improve presentations in real time, and analyze data. Let’s dig into each use case.

Generation 98

Generation Sales Qualified Leads CRM Work Management 98

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. Why should you take an online content writing course? The good news?

Course 98

Course Content FAQ Long Tail Marketing 98

Anyword

JANUARY 25, 2022

These tried and true structures help us save not only the time it takes to write quality copy, but also helps us feel more confident that what we’re writing will actually achieve the results we’re looking for. From there, you present that problem along with the solution in a compelling way. Present the full dream land.

Copywriting 105

Copywriting AIDA Urgency Marketing Tactics 105

Brandpoint

FEBRUARY 13, 2023

It’s interesting, fun to experiment with and frankly, if you’ve read Asimov or watched any of the Terminator movies, it’s a little scary. The AI MarTech landscape At this writing, ChatGPT is three months old, and Google has just announced its own AI service called Bard. Maybe at least we’ll finally have self-driving cars by then.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Optinmonster

JULY 16, 2021

Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. How to write a promotional email. 9 promotional email examples. Boost Your ROI. Key Takeaways. Thank your reader for their time.

Promotion 141

Promotion Examples Landing Pages Click Rate 141

SocialPilot

FEBRUARY 19, 2024

These algorithms analyze vast amounts of data, learning patterns, styles, and human writing or content creation structures. Pros And Cons Of AI-Generated Content If you’re on a creative path where you must create content that sparks curiosity among the readers and serves their interests and purposes, you should definitely try AI.

Generation 98

Generation Psychographics Content User-Generated Content 98

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form content, but the attention spans of users are getting shorter each day. Why Long Form Content Works.

Planning 268

Planning Content Work Management Paid Search Agency 268

Optinmonster

FEBRUARY 2, 2024

Pin a Tweet with a CTA X (formerly Twitter) lets users pin an important post to the top of their feed which presents an excellent opportunity for a call to action. Get inspired by our massive list of more than 700 power words or, if you need more guidance, check out our post about writing the perfect call to action.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

Salesforce Marketing Cloud

FEBRUARY 12, 2024

It’s how you can write a sales email based on templated prompts. Public Speaking: From marketer to business analyst to developer, your job will require you to present complex ideas in a way that’s easy for your audience to understand. Good prompts will distinguish successful AI practitioners from casual users.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116