The Forward Observer

MARCH 1, 2024

And, interesting fact – she once went paragliding in the Alps! Douglas Burdett, host of The Marketing Book Podcast. She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales , and her books are widely used by PR, marketing, and sales professionals, and universities.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

FEBRUARY 23, 2024

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. And, interesting fact – she has one brown eye and one green eye!

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Don’t forget to check what’s popular in podcasts by using Podcast Notes. Click on the “Explore” button, and the platform starts by showing trends that it tailors for you by your location, interests, and who you follow.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. It’s simple.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

The Forward Observer

DECEMBER 22, 2023

And, interesting fact – Christine and the host of The Marketing Book Podcast are both married to physicians! Douglas Burdett, host of The Marketing Book Podcast. Christine earned undergraduate and graduate degrees in electrical engineering, and an MBA – and holds eight U.S. No Spam. .:

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

JANUARY 26, 2024

And, interesting fact – he’s 92 years old! Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (Marketing Book Podcast interview) Marketing 5.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (Marketing Book Podcast interview) Marketing 5.0:

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

The Forward Observer

JANUARY 5, 2024

And, interesting fact – he worked as an AmeriCorps Ranger in Canyonlands National Park in Utah! Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Any Insights Yet?” Connect the Dots. Create New Categories.

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

DECEMBER 15, 2023

And, interesting fact – she’s Canadian! Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

DECEMBER 1, 2023

And, interesting fact – her husband is the heir to the Calvert Whiskey fortune! Douglas Burdett, host of The Marketing Book Podcast. She was named one of the “65 Most Influential Women in Business” and her field research spans 25 years, 20 nations, and thousands of buyers and sellers.

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

DECEMBER 8, 2023

And, interesting facts – he has bungee-jumped into a New Zealand canyon, and performed with the Mormon Tabernacle Choir (despite not being Mormon or knowing how to read music)! Douglas Burdett, host of The Marketing Book Podcast. He received his undergraduate degree in Communication Studies and Rhetoric from Florida State University.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

JANUARY 12, 2024

And, interesting fact – she has been a repeat guest on NBC’s Today show! 18, 2018) Stay cool this summer with these easy frozen cocktails (July 27, 2018) P.S. – If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

Marketing Insider Group

JULY 15, 2021

Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. Instead, let your ears absorb some refreshing new concepts by tuning into some growth-focused podcasts. Recommended Podcasts for Marketers. This fast-paced podcast is full of wisdom. What gives?

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

The Forward Observer

JANUARY 19, 2024

And, interesting fact – he is a Little League baseball umpire! Douglas Burdett, host of The Marketing Book Podcast. Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. Don’t know how to leave an iTunes review? Don’t know how to leave an iTunes review?

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. From writing content to producing podcasts, and hosting interesting live panel discussions, Alina manages all things content marketing. Love going Behind the Post?

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

The Forward Observer

DECEMBER 29, 2023

Jay‘s books include Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition and The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth In Tough Economic Times which was featured on episode 299 of The Marketing Book Podcast in 2020.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

The Forward Observer

NOVEMBER 3, 2023

And, interesting facts – he was president of the student government at Baruch College and was an intern for a member of the U.S. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers.

Advertising Agencies 130

Advertising Agencies Work Management Paid Search Agency Marketing Management 130

The Forward Observer

NOVEMBER 24, 2023

And, interesting fact – according to page 18 of his book, he once received a testimonial that included, “He’s got a German accent that’s hotter than a pretzel straight out of the oven.” Douglas Burdett, host of The Marketing Book Podcast. He discovered his passion for performance arts (acting, improv.,

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 10, 2023

Robert’s previous books include two co-authored with Joe Pulizzi – Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand , and Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit (which was featured on episode 139 of The Marketing Book Podcast in 2017).

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

OCTOBER 20, 2023

And, interesting fact – in the winter, he and his wife travel throughout North America, living in an Airstream trailer. Douglas Burdett, host of The Marketing Book Podcast. He is the President of the National Speakers Association Northwest and – he and his wife live on Vashon Island, in Washington State during the summers.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

NOVEMBER 17, 2023

Douglas Burdett, host of The Marketing Book Podcast. It’s easy – click here for simple instructions The post The Marketing Book Podcast: “The Negativity Fast” by Anthony Iannarino appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY. Don’t know how to leave an iTunes review?

Marketing & Strategy 130

Marketing & Strategy Click Rate Trigger Marketing Consulting 130

Marketing Insider Group

MAY 27, 2023

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. The podcast covers a wide range of topics, from AI and the Writer’s Strike to the future of event planning, and the Martech landscape. This marketing podcast is hosted by John J.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

The Forward Observer

OCTOBER 13, 2023

And, interesting fact – she speaks six languages and has never seen a Star Wars movie! Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)! Don’t know how to leave an iTunes review? Don’t know how to leave an iTunes review?

Planning 130

Planning Top of Funnel Content Marketing PPC 130

The Forward Observer

OCTOBER 27, 2023

And, interesting fact – he is a divinity school graduate and a jazz saxophonist! If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. In a recent conversation with Dots Oyebolu , Strategy and Marketing Director, Content Allies , a B2B podcast agency, we gained insights into how marketers can strategically harness the potential of podcasts to achieve their business goals.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Marketing Insider Group

JULY 11, 2023

Appeal to the niche interests and behaviors that correspond to your best clients. YouTube is another place to target your key demographic by their interests. Go for people who are looking for your products and have a definite interest in what you’re selling; otherwise, you’ll likely be wasting your money.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. What other brands peak their interests? What else is important to them?

Rules 148

Rules Planning Branding Brand Identity 148

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. So how do podcasts fit into your content marketing strategy? And podcasts offer an exciting opportunity to do just that. Take NerdWallet , for example.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Oktopost

APRIL 28, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Lee Odden, CEO & Co-Founder of TopRank Marketing joins the Radically Transparent podcast to uncover the truths behind influencer marketing and if it “actually works”. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Paid Search Agency Advertising Agencies 174

Lake One

OCTOBER 17, 2023

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. Around 44% of C-suite executives listen to podcasts, and those that are branded received nearly 90% higher awareness and 14% higher purchase intent. What Do I Stand to Earn from a B2B Podcast?

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Oktopost

MARCH 27, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Love going Behind the Post?

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects. Podnews says 42% of Americans listen to at least one podcast a month, up from just 12% in 2013.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Oktopost

FEBRUARY 2, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Radically Transparent is a podcast geared towards the modern-day B2B marketer. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Storytelling 150

Storytelling Demand Generation Agencies Advertising Agencies Transparency 150