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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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Report: Marketers Struggling with Both Paid & Organic Search

KoMarketing Associates

On the other end of the spectrum, organic search is not yielding ideal results for marketers. As marketers begin to struggle with both paid and organic search, previous research indicates that their lack of budget and resources may be contributing to the issues. Total year-over-year visits fell 9.7%

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Event organizers base KPIs on the goals they’re aiming to achieve. For example, you might find similar trends within some occupations, industries, geographical location, and interests. You can also include a short video where your event speakers share what to expect and pique attendees’ interest for the event.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. It may even damage your organization's reputation.

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Survey: Organizations Continue to Boost Investments in Digital Marketing

KoMarketing Associates

Some organizations are turning to automation to continue benefiting from digital marketing, but previous research indicates that it will not come without obstacles. Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities.

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4 SEO Tips to Increase Your Organic Traffic

Marketing Insider Group

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Well, you know what? Start Writing!:

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

As a leader in your sales organization, it’s incredibly important to have an accurate picture of your team’s revenue, pipeline, and sales activities in order to deliver results. If you’re a sales manager interested in learning how to effectively manage your sales team, then this webinar is for you.