Salesforce Marketing Cloud

OCTOBER 31, 2023

How do you avoid this and capture customer interest? Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important?

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. This engagement activity suggests interest or demand from an audience that they want to purchase a product or service. Fit data helps marketers score and segment prospects into personas suitable to be in your customer base.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

DECEMBER 3, 2018

Think about it: without accurate information, how can you market, sell, or provide customer service to your target audience? With turnover like that, it’s no wonder companies struggle to keep a clean marketing database. The Impact of Bad B2B Marketing Data. So, what does list churn have to do with B2B marketing data?

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. Goals become more complicated to achieve as evolving marketing technology continues to promise an opportunity to target more specifically and create unique customer experiences buyers demand.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Account Based Marketing 101

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 101

Martech

AUGUST 25, 2023

It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). ” Dig deeper: Real Story on MarTech: Is that vendor a zombie? .” “No health check. Why we care.

Marketing Management 86

Marketing Management Vendors Paid Search Agency Advertising Agencies 86

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. Common AI Use Cases Made Safer in Marketing Cloud Salesforce previously announced that its Marketing Cloud would support generative AI use cases.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

DealSignal

APRIL 10, 2024

Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement.

Conversion 127

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 127

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Content Standard

NOVEMBER 18, 2022

Subscribe to our monthly newsletter , Content & Context, to receive more insights and updates on the content marketing world from Skyword CEO, Andrew C. Imagine every piece of content across their digital journey has to be tailored for at least six different audience personas that the technology is programmed to recognize.

Marketing AI 109

Marketing AI Demand Paid Search Agency Content 109

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how. It’s good advice.

Allocation 104

Allocation Resources Work Management Marketing Management 104

Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. This is especially true for B2B vendors, as the buyer’s journey is often complex — one purchase can be months in the making and require input from multiple decision-makers. You Know What Marketing Strategies to Use.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

ClickDimensions

MARCH 14, 2023

Used across both their marketing and sales teams, supporting business growth and scale, which is especially important for SMB (small-to-mid sized) manufacturing businesses. One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Tomorrow People

JANUARY 8, 2021

How many of them are interested in features and tech specs, and how many are more interested in what it enables them to do? It’s a hugely important consideration when putting together a go to market (GTM) strategy. Customers: Who are your target personas? How this is done: persona research.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

ANNUITAS

NOVEMBER 22, 2023

Drift considers itself a pioneer in “Conversational Marketing,” but it recently has begun to pivot its positioning, now referring to itself as a “Buyer Engagement Platform”. ANNUITAS can cite very few organizations at this level of go-to-market maturity.) This is a smart move for Drift.

Ideal Customer Profiles 130

Ideal Customer Profiles Positioning Marketing Analytics Tools Lead Ranking 130

Biznology

MAY 29, 2017

Perhaps what some didn’t realize was that 70-90% of a buyer’s journey occurs prior making contact with a vendor. Even though most marketers still run campaigns that way it is surprisingly not so. Pre- and early digital, most of my clients were only interested in the bottom of (what we have called for years) the funnel.

Top of Funnel 99

Top of Funnel Marketing Automation Services Marketing Management Content Marketing 99

Tomorrow People

NOVEMBER 21, 2018

Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center.

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

Salesforce Marketing Cloud

OCTOBER 31, 2023

How do you avoid this and capture customer interest? Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? Why is a go-to-market strategy important?

Work Management 72

Work Management Marketing Management Marketing & Strategy Marketing Strategy 72

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. As usual for me, I spent much of conference prowling the exhibit hall checking out old and new vendors. Many of those conversations started with the large number of vendors now in the space and how many would ultimately survive.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Leadspace

AUGUST 16, 2023

A persona refers to a representation of a user or buyer segment that is created to better understand and design for the needs, behaviors, and preferences of that group. Persona creation is common in fields like marketing, user experience (UX) design, and customer service. Often job titles are incorrect and not up to date.

Lead Ranking 62

Lead Ranking Lead Scoring Ideal Customer Profiles Outreach 62

Heinz Marketing

APRIL 16, 2023

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing I’m responsible for managing a bi-weekly meeting for our Client Service team. Sometimes we have vendors provide demos and teach us about their product/solution so we can better serve our clients. Reach all the right personas.

Work Management 55

Work Management Marketing Management Terms and Conditions Lead Scoring 55

Marketing Interactions

JANUARY 25, 2022

The beginning of the year is an appropriate time to take a stand about the payoffs of commitment in B2B marketing strategies. Company objectives shift due to market fluctuations, board consensus, or the CEO’s new hyper interest. Regulation’s shift, opening a new market. Quotas go up.

B2B Marketing 69

B2B Marketing B2B Budget Programs Marketing & Strategy 69

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. From the audience’s point of view: they won’t get bombarded with irrelevant content and messages, but will receive content that’s actually of interest to them. It’s a win-win.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

DealSignal

NOVEMBER 17, 2020

Spend less time researching, acquiring, operationalizing, and cleansing data Before starting any campaign or targeted marketing effort, you typically start with the data you already have in your CRM. Instead, work with a data provider that can cover any persona, in any geography, in any niche market and deliver targeted decision-maker lists.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

BOP Design

NOVEMBER 17, 2020

As B2B marketers, we are tasked with attracting ideal prospects to our B2B website, educating them to build trust in the products or services we provide, and then getting those prospects to take the first step – make contact with us via a website form, phone call, or email. What happens to your B2B marketing leads after they are qualified?

Sales Qualified Leads 117

Sales Qualified Leads High Quality Lead Work Management Marketing Management 117

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. Consequently, B2B marketing and sales strategies must be carefully divided into measurable, manageable, and quantifiable segments that span several months.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Zoominfo

AUGUST 7, 2018

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. As a result, SEO has become an essential skill for all modern marketers. Marrying the creative side of content marketing with the more technical parts of SEO is an art form many have yet to master.

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Distributors buy directly from the businesses, then market and sell to customers in their operating regions.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Marketing Interactions

OCTOBER 15, 2021

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). But in a market driven by subscription business models, CS plays a key role in onboarding, retention, and expansion. Why B2B Marketers are Well Placed to Play a Pivotal Role.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Biznology

SEPTEMBER 8, 2020

The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. Wright for help bringing me up to speed on how B2B marketers see the function today. Wright for help bringing me up to speed on how B2B marketers see the function today. I think marketing has several roles.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Sword and the Script | B2B

JULY 20, 2021

If you are interested in contributing please read these guidelines. . Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. Your audience should always be at the center of all of your marketing strategies and tactics. Meet buyers where they are.

Paid Search Agency 113

Paid Search Agency Paid Content B2B Marketing Companies 113

Martech

JULY 7, 2022

This 4-part series presents a framework that helps rationalize the roles and responsibilities modern marketing operations leaders are taking on. Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Advertising Agencies 81

Leadspace

SEPTEMBER 16, 2022

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge—particularly in driving revenue for their business. It is collected from a web users’ observed behavior – specifically web content consumption – that provides insights into their interests.

Intent Data 62

Intent Data Intent Lead Ranking Marketing Automation Services 62