• BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Interests, Leadlander] Personalized content for more effective content marketing
    In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Personalizing content will yield much greater results. Personalization can mean a lot of different things in this context. If there’s a sudden burst of interest, that may be a strong buy signal.
  • DELICIOUS B2BMARKETING  |  SUNDAY, MARCH 13, 2011
    [Interests, Leadlander] Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup
    Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. LeadLander does a DNS lookup and comes back with the name of the company that owns the IPs that have been browsing your site.
  • DELICIOUS B2BMARKETING  |  FRIDAY, JULY 31, 2009
    [Interests, Leadlander] Demandbase: A New Twist In The Lead Management Automation Market
    I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. (I’m You don’t wait for a cold call to talk to an annoying sales person. It will be interesting to see how the "push" and "pull" markets come together over time - or will they? This allows to know and analyze the response, reaction and behavior of the contacted person within the lead organization or your customer.
  • SMASHMOUTH MARKETING  |  THURSDAY, JUNE 25, 2009
    [Interests, Leadlander] Smashmouth Review - Genius.com Accelerates The Close Part 1
    Combined with other tools such as LeadLander, LivePerson and Salesforce, the average sales exec can be armed to the teeth with the tools to track, nurture and accelerate the close of prospects. We started out that way ourselves and found that sending emails on behalf of the sales team increased our open rates (because the emails were from a real person) and then let sales see how prospects responded.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Interests, Leadlander] Genius.com Accelerates The Close Part 1 - Smashmouth Product Review
    Combined with other tools such as LeadLander, LivePerson and Salesforce, the average sales exec can be armed to the teeth with the tools to track, nurture and accelerate the close of prospects. We started out that way ourselves and found that sending emails on behalf of the sales team increased our open rates (because the emails were from a real person) and then let sales see how prospects responded.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 24, 2009
    [Interests, Leadlander] Genius.com Accelerates The Close Part 1 - Smashmouth Review
    Combined with other tools such as LeadLander, LivePerson and Salesforce, the average sales exec can be armed to the teeth with the tools to track, nurture and accelerate the close of prospects. We started out that way ourselves and found that sending emails on behalf of the sales team increased our open rates (because the emails were from a real person) and then let sales see how prospects responded.
  • SMASHMOUTH MARKETING  |  TUESDAY, JUNE 23, 2009
    [Interests, Leadlander] Web Leads - Pounce, Pause, Nurture or Wait?
    A few weeks ago I published a product review of LeadLander. My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. I know there is research that supports getting in touch with a person immediately after they visit your site. Since then we've had a great experience using it.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 22, 2009
    [Interests, Leadlander] Web Leads – Pounce, Pause, Nurture or Wait?
    A few weeks ago I published a product review of Leadlander r. My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. Jill Konrath : “I hate being pounced upon…(but)…I know there is research that supports getting in touch with a person immediately after they visit your site.
  • SMASHMOUTH MARKETING  |  MONDAY, JUNE 22, 2009
    [Interests, Leadlander] Web Leads - Pounce, Pause, Nurture or Wait?
    A few weeks ago I published a product review of LeadLander. My question: Within a day or two of sending an initial email to someone, leaving a phonemail or posting an interesting blog article or tweet, I see they (or someone from their company) have clicked into and visited our site. I know there is research that supports getting in touch with a person immediately after they visit your site. Tags: nurturing leadlander demand marketing sales2.0
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 5, 2009
    [Interests, Leadlander] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. nice blog comparison of LeadLander and Google Analytics ].
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Interests, Leadlander] Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
    We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Reviewed the LeadLander Reports: Site traffic was up 45% for the day.