85% of Marketers Now Interested in Exploring New Marketing Channels

KoMarketing Associates

RRD recently published the results of a survey conducted among 500 marketing decision makers, and statistics indicated that the majority (85%) are now interested in exploring new, innovative marketing channels.

The Gap Between Interest and B2B Intent Data in Marketing

Marketing Interactions

The problem is that intent is often confused with interest. Interest is curiosity realized. One could simply imply awareness and interest in a topic where the other implies doing something about it. Then you see that five people from the account have shown interest.

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Business Interest in COVID-19 Screening Rises Faster than Testing

Zoominfo

As news of successful COVID-19 vaccine trials began to surface in October, businesses responded with increased interest in virus topics related to the workplace. Figure 1 : Interest rose in COVID-19 topics from September through November 2020.

Every Day Life is very Interesting

Ambal's Amusings

Top: #dominantalleles (or something of that sort) Gets the fix-things-and-help-Amma genes from both sides of … Continue reading Every Day Life is very Interesting. Life/Experiences Parenting/Growing up interesting lifeMany of you ask me – “Ambal – How do you have so many things to say about every day boring things and occurrences?” ” I don’t know quite know how to answer that question. So, let me do a show-and-tell.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Regulation Best Interest Update

FMG Suite

Now that Regulation Best Interest (Reg BI) has been in place for two months, let’s evaluate how it’s working, and what financial professionals can do to make sure they’re compliant. The post Regulation Best Interest Update appeared first on FMG Suite.

LiveIntenters showcase their interests and passions

Liveintent

At LiveIntent, our employees have a wide range of interests and passions. LiveInterests has showcased the various passions and interests our employees have. We look forward to sharing more of our employees’ interests as the year goes on!

Accessing Culture Beyond Ethnicity: Interests

AcuityAds

Acknowledging their social interests is one way to understand a user as they hand-raise for information. Consumer “interest” data can provide a much richer depiction of who the audience is, encapsulating social interests based on the following: Public social accounts are analyzed using the Blended Interest Graph technology to create Audience Personas. Our technology produces a cloud of interests based on commonalities found among social users.

Content + Intent Data: Informing Content Based on Interest

Content4Demand

Informing Content Based on Interest. If an account is showing high interest based on topics, it could qualify or score high enough to become an MQA for sales to further qualify. The post Content + Intent Data: Informing Content Based on Interest appeared first on Content4Demand.

My Lack of Interest in Shopping

Ambal's Amusings

To all those that are repulsed by and shocked at my lack of interest in shopping … check out philanthropist Sudha Murthy‘s brilliant interview and her comments on shopping. Life/Experiences shopping

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Hold Interest

LeadSquared

Keeping the audience interested is probably more difficult than attracting them. The post Hold Interest appeared first on LeadSquared. Communicate clearly. After getting attention, the next step is to hold it, long enough to persuade your audience into taking an action.

Your Audience Isn’t Really Interested in ‘Just the Facts’ Anymore [Rose-Colored Glasses]

Content Marketing Institute

The content marketing question in 2022 isn’t about how to present “just the facts.” The question is: How do you make people care about any of the facts? Robert Rose explains. Continue reading → Company News

3 Interesting Ways to Use your Predictive Lead Score

Lattice

Improving Your Go-To-Market Strategy with Predictive Lead Scoring We firmly believe that the value of predictive lead scoring

How to Prove Agile Marketing ROI Using the Power of Compound Interest

Marketing Insider Group

The post How to Prove Agile Marketing ROI Using the Power of Compound Interest appeared first on Marketing Insider Group. For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business. And the benefits don’t just come from our personal experience: a study conducted by MIT suggests that Agile firms grow revenue 37 percent faster and generate 30 percent higher profits […].

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

GDPR and Legitimate Interest

Smarte

In the current scenario, there is lot of ambiguity with regards to ‘Consent’ and ‘Legitimate Interest’ and a lot of misconceptions are the talk of town about the concept of lawful basis. According to GDPR law, there are six lawful bases for communicating with clients and prospects, and they are equally important – Consent, Contract, Legal Obligation, Vital Interest, Public Task, and Legitimate Interest. Legitimate Interest.

Report: Challenges Still Causing Issues for Marketers Interested in ABM

KoMarketing Associates

As B2B marketers look for new ways to achieve their top objectives, account-based marketing (ABM) is becoming a popular tactic. Dun and Bradstreet recently published the “Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook” report and discovered that the majority of B2B marketers (37 percent) now carry out ABM. About 22 percent said that they do not use ABM, but intend to roll it out in 2019. However, nearly 30 percent of respondents said that they still do not use ABM.

Content Is King Only When The Kingdom Is Interested

Marketing Insider Group

My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the king has to say?” Now there is an interesting point to ponder! For content to be king, the kingdom needs to be interested in what the king is saying. The post Content Is King Only When The Kingdom Is Interested appeared first on B2B Marketing Insider.

Interest, Intent, Spend: Intent Data Headline Roundup

Aberdeen HCM Essentials

According to an article on AdExchanger, LinkedIn has launched an interest-based targeting program within its self-service ad platform. LinkedIn’s Director of Product Abhishek Shrivastava said the purpose of the interest-based targeting is to combine profile data with intent signals, therefore improving targeting efforts. By giving marketers on LinkedIn 200 professional interests from which to choose, they can increase the relevancy of their messaging.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Top 8 Most Interesting Content Marketing Examples

flux.la

Burberry is a luxury fashion company that has had a lot of interesting content marketing strategies in the past. Moreover, Charmin did a whole social media campaign around this interesting app and if paid off for them.

How to Make Your Content More Interesting (In 14 Steps)

seo.co

Pop culture and entertainment-centric content tends to have a leg-up on more traditional businesses when it comes to being interesting. Not all subjects are naturally interesting to the majority of the population on their own—but don’t misunderstand.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

What’s interesting is that the system looks for different types of influencers and designs different campaigns based on different user goals (traffic, followers, reviews, etc.) Of course, there were many other interesting exhibitors; apologies to those I''ve left out. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers.

Is your brand making maximizing interest from potential customers?

Biznology

At the top of the funnel your emails should be focused on providing value in different ways with the goal being to find out what type of content, or product/service, each prospect is interested in. The post Is your brand making maximizing interest from potential customers? In a digitally-charged world, the sales and marketing funnel is more important than ever.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

How to Make the Most of Facebook Interest Targeting

Marketing Insider Group

The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group. Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a new way to leverage audiences: we can use […].

Regulation Best Interest (Reg BI) and FMG Suite

FMG Suite

Broker-dealers and investment advisors must comply with the SEC’s Regulation Best Interest (Reg BI) by June 30. FMG Suite is also attending several industry events to stay current with how firms are interpreting Regulation Best Interest.

How to Put Together Interesting Abandoned Cart Emails (and Examples)

Benchmark Email

The multi-step checkout process allows them to toy with potential purchases — chalk certain items down as likely buys while they look… The post How to Put Together Interesting Abandoned Cart Emails (and Examples) appeared first on Benchmark Email.

10 Interesting Beverage Influencers to Follow I Traackr

Traackr

Read this article to discover 10 beverage influencer profiles to follow for their great content, high engagement rates or large, engaged audiences

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

Video Strategy: The Awareness, Interest, and Decision.

Vidyard

Secondly, videos to capture the user’s attention that will be effective in creating interest or even mystery with the viewer this is the Interest. The Interest. – Use this videos in your Marketing campaigns, send them to specific users to which you’ll know they will be interested. The post Video Strategy: The Awareness, Interest, and Decision.

Interesting Advertising Experiments HubSpot Tried in 2020 [+ Takeaways for Marketers]

Hubspot

Below, they share some interesting lessons and takeaways regarding the different platforms and audiences they tested in 2020. The other day, I was on a run and listening to my trusty Spotify playlist.

Compensation Planning Has Got More Interesting — Here's Why

Varicent

Whether your job title is sales manager, sales executive, or compensation administrator, if it involves or touches upon compensation, you’ll care that the plan or scheme put in place is not just robust but achievable and motivating.

Small Business Trends and Stats: Assessing Americans’ Interest in Starting a New Venture

SEMrush

From grants to loans, nearly half of all small business related searches from the past two years focus on questions around finances.

It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

Topic of Interest Based Nurturing

Marketo

But, we have found that lead interest differs per track. For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. We wanted to know how we could be more relevant to each lead, which is why we implemented an interest-based nurturing track based on a person’s last activity to see whether or not more targeted content would do better.

How LinkedIn’s Interest Targeting Feature Can Enhance ABM

Strategic-IC

Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting? Within campaign manager, Interest Targeting lets you reach members with relevant ads that match their professional interests — based on the content they share and engage with on LinkedIn.

Use Albacross to Identify Interested Leads

Albacross

Part 2: Use Albacross to Identify Interested Leads (You’re here). Note: This article is the second in a six-part series about getting started with Albacross. There are links to all of the articles at the bottom of the page. Leads are the lifeblood of your business. If you can ensure a steady supply of eager leads, then everything else falls into place. With Albacross’ lead tool, you can generate new leads in three main ways.

What interesting sales data points are you seeing right now?

thePoint

What interesting sales data points are you seeing right now? This week I had an interesting conversation with one of my clients. Are you seeing any interesting sales data points right now? The post What interesting sales data points are you seeing right now?

Three Simple Ways To Increase ROI From Your Current Sales Process Immediately!

Speaker: Donald Kelly, Founder & Chief Sales Evangelist at The Sales Evangelist LLC

The average B2B sales cycle can take anywhere from 3 to 9 months to close, depending on the complexity of the product or service being sold. How in the world are you supposed to survive as a seller? How can any company truly thrive? It seems impossible. but is it? Join Donald Kelly, The Sales Evangelist, Founder and CEO of The Sales Evangelist Sales Training Firm, as he shares how B2B sellers can shorten their sales cycle, generate more revenue, and get more ROI from their current sales process.