Account Based Marketing and its Growing Interest Among B2B CMOs
It's All About Revenue
MAY 10, 2016
" So Why The Growing Interest In ABM?
10 Fun and Interesting Presentation Ideas
grow - Practical Marketing Solutions
AUGUST 5, 2014
No matter where you are, find some interesting or funny comment about the town you are in or the group you are with. Sometimes that’s OK, but images can also help you create a more fun and interesting presentation.
7 Ways to Create More Interesting Content for Your Blog
SEPTEMBER 16, 2016
Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. If they are capturing lots of replies, there’s likely enough interest to warrant a blog post. Content Marketing blog content interesting content
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S.
Interesting content marketing trends to watch for in 2017
FEBRUARY 9, 2017
Not only do you immediately gain access to an interested target audience, but they also have a level of trust in the influencer that will be transferred to your brand. The post Interesting content marketing trends to watch for in 2017 appeared first on Biznology.
8 Interesting Things You Probably Didn't Know About Google's Algorithm
NOVEMBER 22, 2016
In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. It seems to be largely intended for people who are interested in becoming evaluators.
Twitter’s new mega-partnership has interesting implications
grow - Practical Marketing Solutions
OCTOBER 29, 2014
This could be an extremely interesting development. This could be an interesting opportunity if you are an IBM customer, but probably doesn’t mean much to the general population. This could be an extremely interesting development.
Content Is King Only When The Kingdom Is Interested
B2B Marketing Insider
AUGUST 19, 2015
My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the king has to say?” Now there is an interesting point to ponder! For content to be king, the kingdom needs to be interested in what the king is saying. The post Content Is King Only When The Kingdom Is Interested appeared first on B2B Marketing Insider.
MarTech Conference: Some Random Impressions and Interesting New Vendors
Customer Experience Matrix
APRIL 2, 2015
What’s interesting is that the system looks for different types of influencers and designs different campaigns based on different user goals (traffic, followers, reviews, etc.) Of course, there were many other interesting exhibitors; apologies to those I''ve left out. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers.
20 Interesting Holiday Fun Facts to Share
OCTOBER 1, 2014
In an effort to share some holiday cheer via social media, we’ve collected 20 interesting holiday fun facts for you to share. The post 20 Interesting Holiday Fun Facts to Share appeared first on VerticalResponse Blog. From how many billions of dollars will be spent on Halloween or Black Friday, or how many millions of turkeys are eaten on Thanksgiving Day, to the number of users who actively search for free shipping, there’s a holiday stat for everyone.
How To Generate ROI (Return On Interesting) With Content Marketing
B2B Marketing Insider
DECEMBER 20, 2011
Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. So here it is verbatim: Why Interesting is Important. ROI = Return on Interesting. It’s centered around defining a group of people with common interests.
8 Interesting Charts on How the Internet Is Changing
MAY 29, 2015
The deck is an impressive 197 slides, and while the entire presentation is worth a read, we've selected the most interesting stats and charts that highlight how the internet is changing. This post originally appeared on HubSpot's Agency Post.
Interesting Infographics: Who Is Your B2B Buyer?
NOVEMBER 27, 2013
Another interesting number to note: 25% of corporate buyers have revealed that if their suppliers offered more services via efficient mobile-optimized websites, they would increase their chances of spending over $5,000 on a purchase. The post Interesting Infographics: Who Is Your B2B Buyer?
Interesting Infographics: 10 Biggest Office Distractions
OCTOBER 10, 2014
NOTE: it would be interesting to add up the hours we spend online – any guesses? The post Interesting Infographics: 10 Biggest Office Distractions appeared first on LEADership.
8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
SEPTEMBER 16, 2015
All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies.
Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
JANUARY 23, 2017
By tracking the activity of your anonymous website visitors, you can find out what they’re interested in. Lead capture forms : Use web forms to serve up gated content or offer email subscriptions, where the prospect provides information (such as a name and email address) in order to download, view, or continue to receive the information they’re interested in.
Is interest targeting the future of marketing?
OCTOBER 15, 2016
However, it’s now possible to narrow down your target audience even further based on their interests. The post Is interest targeting the future of marketing? By Steve Olenski, Modified by Opentopic, Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. This means that you would be able to get closer to those who would be most. appeared first on Opentopic. Brands & Marketers
Interesting Infographics: Create a Killer Social Media Strategy
DECEMBER 9, 2016
The content should be consistent, relevant, interesting, and valuable to your audience. Aim for a genuine 2-way relationship by asking readers for feedback and showing interest in their interests – what sort of content would they like to see?
Interesting Infographics: Getting Your Lead Generation Up to Par
AUGUST 7, 2015
The post Interesting Infographics: Getting Your Lead Generation Up to Par appeared first on LEADership by Louis Foong, CEO The ALEA Group. This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf.
Topic of Interest Based Nurturing
Modern B2B Marketing
JUNE 13, 2013
But, we have found that lead interest differs per track. For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. If someone is interested in social, send them social content pieces.
Is interest targeting the future of marketing?
OCTOBER 12, 2016
However, it’s now possible to narrow down your target audience even further based on their interests. The post Is interest targeting the future of marketing? By Steve Olenski, Modified by Opentopic, Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. This means that you would be able to get closer to those who would be. appeared first on Opentopic. Marketing - eCommerce
Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content
JUNE 3, 2015
Content creators working in "sexy" industries (travel, tourism, food, culture) don't have to dig too deep to write something interesting. In other words, if you're writing educational content, then it's interesting to those whose question you're answering -- bells and whistles be damned.
Interesting Infographics: How Valuable Is Marketing Automation?
MAY 23, 2014
The post Interesting Infographics: How Valuable Is Marketing Automation? How effective is marketing automation on your company? Note: If you want to read my take on it, please see this post on why marketing automation fails.).
Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting
SEPTEMBER 24, 2015
If you follow these tips, you’re article will be at least 817% more interesting. Clearly, telling a story is a great way to be more interesting. Short, simple stories can be included in any article to up the interest factor. You become interesting by being clear.
Interesting Infographics: Hats of to the Modern CMO
MARCH 27, 2015
The post Interesting Infographics: Hats of to the Modern CMO appeared first on LEADership. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones
APRIL 13, 2016
Some habits, like brushing your teeth, you've done so many times that they feel automatic. In fact, it's probably true that every time you brush your teeth, you do so in pretty much the exact same way every time.
Keynote Speaker with zero interest in your marketing conference
DECEMBER 22, 2014
Keynote Speaking is my #1 goal in 2015, so I have zero interest in any marketing conference anymore without a chance to use my keynote speaking skills, especially since my remarkable recovery and the fact that I am a true medical miracle.
Interesting Infographics: Be More Competitive By Nurturing Big Data
MAY 8, 2015
years, pick and choose only the data that is most relevant to your interests, and collect it at the time it matters most. The post Interesting Infographics: Be More Competitive By Nurturing Big Data appeared first on LEADership by Louis Foong, CEO The ALEA Group.
Interesting Infographics: CMO’s Face a Major Dilemma
AUGUST 22, 2014
The post Interesting Infographics: CMO’s Face a Major Dilemma appeared first on LEADership. How well do you understand the needs of your consumers?
Interesting Infographics: 11 Ways to Drive Sales With Content Marketing
DECEMBER 11, 2015
Adding links and informational offers at the end of an interesting blog post is one great way to pull leads. Establish trust and connection by genuinely showing interest in providing the right solution for the customer. The post Interesting Infographics: 11 Ways to Drive Sales With Content Marketing appeared first on LEADership by Louis Foong, CEO The ALEA Group.
Interesting Infographics: The Power Of Brand Storytelling
JUNE 26, 2015
66% of those polled felt that they were most interested in hearing stories about regular people, as opposed to 38% who were curious about the brand’s customers and just 19% who wanted to hear about celebrities or the brand’s employees (a mere 10% wanted to be exposed to stories about a brand’s CEO).
My blog keeps people interested and a great movie
NOVEMBER 14, 2016
I write a blog to keep people’s interest in my stuff. I hope to get people interested in what I am doing. I like movies and stuff a lot too. We saw a movie with my Notre Dame roommates called London Falling. It was about a major attack on London by a Midwest organization.
4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data
FEBRUARY 15, 2016
To help provide some clarity, we’d like to introduce you to four companies using NPS data in very interesting ways. 4 Interesting Ways to Use NPS Data. Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much.
How to Keep your School Blog Interesting
FEBRUARY 3, 2016
You build good will with them and strengthen your place in their minds as a potential place of interest. Or because it wasn't informative or interesting to read? Your school's blogs are the catalyst of your inbound marketing strategy.
How to Make the Most of Facebook Interest Targeting
B2B Marketing Insider
APRIL 6, 2016
The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group. Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI.
Interesting Infographics: What’s Happening to B2B on Mobile?
OCTOBER 2, 2015
The post Interesting Infographics: What’s Happening to B2B on Mobile? Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is an app for that. You can buy pretty much anything from the comfort of your own couch. Generally, when we talk about mobile e-commerce, the focus is on retail. Today I’d like to turn the spotlight onto B2B, with the help of this handy infographic from Usablenet.