Account Based Marketing and its Growing Interest Among B2B CMOs

Modern Marketing

" So Why The Growing Interest In ABM?

10 Fun and Interesting Presentation Ideas

grow - Practical Marketing Solutions

No matter where you are, find some interesting or funny comment about the town you are in or the group you are with. Sometimes that’s OK, but images can also help you create a more fun and interesting presentation.

Trending Sources

7 Ways to Create More Interesting Content for Your Blog

Act-On

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. If they are capturing lots of replies, there’s likely enough interest to warrant a blog post. Content Marketing blog content interesting content

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S.

How Do You Produce More Interesting Content? [CHART]

Modern Marketing

The real question you should be asking yourself is: How do I create content that is going to be interesting to my intended audience? Having a detailed understanding of what your audience is interested in is imperative. How Do You Produce More Interesting Content?

8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. It seems to be largely intended for people who are interested in becoming evaluators.

Content Is King Only When The Kingdom Is Interested

B2B Marketing Insider

My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the king has to say?” Now there is an interesting point to ponder! For content to be king, the kingdom needs to be interested in what the king is saying. The post Content Is King Only When The Kingdom Is Interested appeared first on B2B Marketing Insider.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

What’s interesting is that the system looks for different types of influencers and designs different campaigns based on different user goals (traffic, followers, reviews, etc.) Of course, there were many other interesting exhibitors; apologies to those I''ve left out. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers.

20 Interesting Holiday Fun Facts to Share

Vertical Response

In an effort to share some holiday cheer via social media, we’ve collected 20 interesting holiday fun facts for you to share. The post 20 Interesting Holiday Fun Facts to Share appeared first on VerticalResponse Blog. From how many billions of dollars will be spent on Halloween or Black Friday, or how many millions of turkeys are eaten on Thanksgiving Day, to the number of users who actively search for free shipping, there’s a holiday stat for everyone.

How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. So here it is verbatim: Why Interesting is Important. ROI = Return on Interesting. It’s centered around defining a group of people with common interests.

8 Interesting Charts on How the Internet Is Changing

Hubspot

The deck is an impressive 197 slides, and while the entire presentation is worth a read, we've selected the most interesting stats and charts that highlight how the internet is changing. This post originally appeared on HubSpot's Agency Post.

Interesting Infographics: Who Is Your B2B Buyer?

LEADership

Another interesting number to note: 25% of corporate buyers have revealed that if their suppliers offered more services via efficient mobile-optimized websites, they would increase their chances of spending over $5,000 on a purchase. The post Interesting Infographics: Who Is Your B2B Buyer?

Interesting Infographics: 10 Biggest Office Distractions

LEADership

NOTE: it would be interesting to add up the hours we spend online – any guesses? The post Interesting Infographics: 10 Biggest Office Distractions appeared first on LEADership.

Is your brand making maximizing interest from potential customers?

Biznology

At the top of the funnel your emails should be focused on providing value in different ways with the goal being to find out what type of content, or product/service, each prospect is interested in. The post Is your brand making maximizing interest from potential customers?

8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]

Hubspot

All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

By tracking the activity of your anonymous website visitors, you can find out what they’re interested in. Lead capture forms : Use web forms to serve up gated content or offer email subscriptions, where the prospect provides information (such as a name and email address) in order to download, view, or continue to receive the information they’re interested in.

Is interest targeting the future of marketing?

Opentopic

However, it’s now possible to narrow down your target audience even further based on their interests. The post Is interest targeting the future of marketing? By Steve Olenski, Modified by Opentopic, Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. This means that you would be able to get closer to those who would be most. appeared first on Opentopic. Brands & Marketers

Interesting Infographics: Getting Your Lead Generation Up to Par

LEADership

The post Interesting Infographics: Getting Your Lead Generation Up to Par appeared first on LEADership by Louis Foong, CEO The ALEA Group. This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf.

Interesting Infographics: Create a Killer Social Media Strategy

LEADership

The content should be consistent, relevant, interesting, and valuable to your audience. Aim for a genuine 2-way relationship by asking readers for feedback and showing interest in their interests – what sort of content would they like to see?

Interesting Infographics: How Valuable Is Marketing Automation?

LEADership

The post Interesting Infographics: How Valuable Is Marketing Automation? How effective is marketing automation on your company? Note: If you want to read my take on it, please see this post on why marketing automation fails.).

Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content

Hubspot

Content creators working in "sexy" industries (travel, tourism, food, culture) don't have to dig too deep to write something interesting. In other words, if you're writing educational content, then it's interesting to those whose question you're answering -- bells and whistles be damned.

Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting

Hubspot

If you follow these tips, you’re article will be at least 817% more interesting. Clearly, telling a story is a great way to be more interesting. Short, simple stories can be included in any article to up the interest factor. You become interesting by being clear.

Interesting Infographics: Hats of to the Modern CMO

LEADership

The post Interesting Infographics: Hats of to the Modern CMO appeared first on LEADership. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.

Is interest targeting the future of marketing?

Opentopic

However, it’s now possible to narrow down your target audience even further based on their interests. The post Is interest targeting the future of marketing? By Steve Olenski, Modified by Opentopic, Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. This means that you would be able to get closer to those who would be. appeared first on Opentopic. Marketing - eCommerce

Topic of Interest Based Nurturing

Modern B2B Marketing

But, we have found that lead interest differs per track. For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. If someone is interested in social, send them social content pieces.

Interesting Infographics: Be More Competitive By Nurturing Big Data

LEADership

years, pick and choose only the data that is most relevant to your interests, and collect it at the time it matters most. The post Interesting Infographics: Be More Competitive By Nurturing Big Data appeared first on LEADership by Louis Foong, CEO The ALEA Group.

9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones

Hubspot

Some habits, like brushing your teeth, you've done so many times that they feel automatic. In fact, it's probably true that every time you brush your teeth, you do so in pretty much the exact same way every time.

Interesting Infographics: CMO’s Face a Major Dilemma

LEADership

The post Interesting Infographics: CMO’s Face a Major Dilemma appeared first on LEADership. How well do you understand the needs of your consumers?

Interesting Infographics: 11 Ways to Drive Sales With Content Marketing

LEADership

Adding links and informational offers at the end of an interesting blog post is one great way to pull leads. Establish trust and connection by genuinely showing interest in providing the right solution for the customer. The post Interesting Infographics: 11 Ways to Drive Sales With Content Marketing appeared first on LEADership by Louis Foong, CEO The ALEA Group.

Interesting Infographics: The Power Of Brand Storytelling

LEADership

66% of those polled felt that they were most interested in hearing stories about regular people, as opposed to 38% who were curious about the brand’s customers and just 19% who wanted to hear about celebrities or the brand’s employees (a mere 10% wanted to be exposed to stories about a brand’s CEO).

Interesting Threads in Dell’s 2013 Social Media Predictions

Paul Gillin

I have great respect for every one quoted in this book, and but what’s interesting is the common themes that emerge. I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. I agree completely. The more I use G+, the more I like it.

4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data

Hubspot

To help provide some clarity, we’d like to introduce you to four companies using NPS data in very interesting ways. 4 Interesting Ways to Use NPS Data. Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much.

Interesting Infographics: What’s Happening to B2B on Mobile?

LEADership

The post Interesting Infographics: What’s Happening to B2B on Mobile? Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is an app for that. You can buy pretty much anything from the comfort of your own couch. Generally, when we talk about mobile e-commerce, the focus is on retail. Today I’d like to turn the spotlight onto B2B, with the help of this handy infographic from Usablenet.

Interesting Infographics: The Science of Social Timing in Blogging

LEADership

The post Interesting Infographics: The Science of Social Timing in Blogging appeared first on LEADership by Louis Foong, CEO The ALEA Group. Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post.

Pinterest Launches 'Interests': Personalized Pins for Users

Hubspot

Today, the popular social network launched a new feature called "Interests." In Pinterest''s words, the feature enables you to "explore interests specially designed to help you find Pins you like.". So what''s so different about Interests? Pinterest just got a whole lot smarter.

How to Make the Most of Facebook Interest Targeting

B2B Marketing Insider

The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group. Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI.

How to Keep your School Blog Interesting

Hubspot

You build good will with them and strengthen your place in their minds as a potential place of interest. Or because it wasn't informative or interesting to read? Your school's blogs are the catalyst of your inbound marketing strategy.

Interesting Infographics: What to Do When Leads Go Cold

LEADership

The post Interesting Infographics: What to Do When Leads Go Cold appeared first on LEADership by Louis Foong, CEO The ALEA Group. We’ve all been there. You’ve been talking to a prospect, things seem promising, and then all of a sudden you’re getting nothing but radio silence.

Interesting Infographics: The Incredible Way Your Brain Sees a Logo

LEADership

Thanks to LogoMaker for this interesting infographic. The post Interesting Infographics: The Incredible Way Your Brain Sees a Logo appeared first on LEADership.

5 Ways CEOs Can Be Interesting on Twitter [SlideShare]

Hubspot

Given all of these barriers to create and maintain an account, how is a CEO supposed to go the extra mile and actually be interesting on Twitter? She provided some advice and simple but powerful illustrations to help executives be more interesting on Twitter.