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The Gap Between Interest and B2B Intent Data in Marketing

Marketing Interactions

The problem is that intent is often confused with interest. Interest is curiosity realized. One could simply imply awareness and interest in a topic where the other implies doing something about it. You can have interest without intent, but it’s unlikely you’ll have intent that indicates propensity to buy without interest.

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My Lack of Interest in Shopping

Ambal's Amusings

To all those that are repulsed by and shocked at my lack of interest in shopping … check out philanthropist Sudha Murthy‘s brilliant interview and her comments on shopping.

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Regulation Best Interest (Reg BI) and FMG Suite

FMG Suite

Broker-dealers and investment advisors must comply with the SEC’s Regulation Best Interest (Reg BI) by June 30. FMG Suite is also attending several industry events to stay current with how firms are interpreting Regulation Best Interest. The post Regulation Best Interest (Reg BI) and FMG Suite appeared first on FMG Suite.

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MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

What’s interesting is that the system looks for different types of influencers and designs different campaigns based on different user goals (traffic, followers, reviews, etc.) Of course, there were many other interesting exhibitors; apologies to those I''ve left out. But that leaves a lot of questions unanswered.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?

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How to Put Together Interesting Abandoned Cart Emails (and Examples)

Benchmark Email

The multi-step checkout process allows them to toy with potential purchases — chalk certain items down as likely buys while they look… The post How to Put Together Interesting Abandoned Cart Emails (and Examples) appeared first on Benchmark Email.

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Interesting Infographics: 10 Biggest Office Distractions

LEADership

NOTE: it would be interesting to add up the hours we spend online – any guesses? The post Interesting Infographics: 10 Biggest Office Distractions appeared first on LEADership. To start off, in an average lifespan, did you know that we spend: 3.66 years eating. years driving. 25 years sleeping. years watching TV. years working.

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Topic of Interest Based Nurturing

Adobe Experience Cloud Blog

But, we have found that lead interest differs per track. For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. Once they are in that interest based track, they receive a set of social marketing focused emails. The Results.

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58 Incredible and Interesting Twitter Stats and Statistics

Brandwatch Marketing

Those are the most interesting and up-to-date Twitter stats and facts that we could find. These statistics provide an interesting and useful overview of Twitter users. Tweets with images receive 18% more click throughs , 89% more likes, and 150% more retweets.

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Follow the Patterns: Why Embracing User Interests is the Key to Better Digital Ads

Martech Advisor

Antoine Padovani, Head of Demand at Adcash explains how embracing user interests can remove a lot of pain points felt by consumers towards online advertising - such as irrelevant and poorly-timed ads - all while delivering better ROI for advertisers through better click-through rates and conversions. Details are in the Data.

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6 Proven B2B Marketing Strategies and How to Use Them

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. Key takeaways from each story on how you can apply their tactics to your own strategy.

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Interesting Infographics: Hats of to the Modern CMO

LEADership

The post Interesting Infographics: Hats of to the Modern CMO appeared first on LEADership. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. To read more about CMOs, check out our previous blog posts on the topic by clicking here or here.

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Pinterest Influencers: Understanding the Interests and Activity Patterns of Top Tier Pinterest Users

SEMrush

Whether you are interested in establishing your brand as an influencer on Pinterest or want to better understand the Pinterest influencers you’d like to work with, we’ve gathered some valuable data and insights for you.

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Interesting Infographics: The Incredible Way Your Brain Sees a Logo

LEADership

Thanks to LogoMaker for this interesting infographic. The post Interesting Infographics: The Incredible Way Your Brain Sees a Logo appeared first on LEADership. Did you know that in 400 milliseconds of seeing a logo, your brain will trigger an emotional response and even behavioural change? Please leave a comment below.

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Interesting Infographics: Visual Content Drives Social Media Growth

LEADership

An interesting or humorous meme has a chance of going viral, and can be created easily using a free online generator. The post Interesting Infographics: Visual Content Drives Social Media Growth appeared first on LEADership by Louis Foong, CEO The ALEA Group. Memes are another popular online tool for spreading messages.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process!

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Interesting Infographics: It’s All About The Leads

LEADership

This infographic from Orchestrate offers some interesting statistics which may reshape your approach to lead management. The post Interesting Infographics: It’s All About The Leads appeared first on LEADership by Louis Foong, CEO The ALEA Group. If only it were that easy! Tell me what you think in the comments.

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Interesting Infographics: How To Make Profitable Conversations

LEADership

This week’s “interesting infographic” explains how your content spurs discussions with your consumers. The post Interesting Infographics: How To Make Profitable Conversations appeared first on LEADership. Next, I would like to know this: what is your advice for spurring social and profitable conversations?

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Interesting Infographics: What Content Has the Most Clout?

LEADership

Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. It is interesting to learn that the buyers said they read the same number of emails as white papers. The post Interesting Infographics: What Content Has the Most Clout?

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Interesting Infographics: Your Guide To Social Media Lead Generation

LEADership

I highly recommend referring to this week’s ‘interesting infographic’, which emphasizes stats and recommendations for effective social media lead generation: Why Generate Leads Through Social Media? The post Interesting Infographics: Your Guide To Social Media Lead Generation appeared first on LEADership.

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6 Steps to Building Predictable Lead Flow and Revenue

You need the combination of some level of tracking and hopefully stability in past sales, combined with a repeatable - but also flexible - process for developing interest in your offering through to a closed sale.

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Interesting Infographics: Using Big Data to Generate Sales Ready Leads

LEADership

Onboarded Data are the online identities created by your customers which allow you to target them based on their own self-identified interests, tweets, and statuses. The post Interesting Infographics: Using Big Data to Generate Sales Ready Leads appeared first on LEADership by Louis Foong, CEO The ALEA Group.

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17 Great Microsite Examples for Driving Buyer Interest

SnapApp

Take those readers along for an interesting ride, and they’re also much more likely to take action at the end. . The smart part is that anyone who nods along to the narrative is sure to be interested in the movie at the end. For example, hover over the national flags when they appear, and you’ll discover even more interesting data.

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Interesting Infographics: The Story Behind Influencer Marketing

LEADership

The post Interesting Infographics: The Story Behind Influencer Marketing appeared first on LEADership. And finally, be sure you have a clear idea of what a successful campaign means to you and to them, so that you can look back when it’s over and be sure you hit your metrics. It’s time you got involved!

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Interesting Infographics: Marketers Want S’More Technology

LEADership

There is clearly an interest in branching out and working with multiple technologies and technology providers, with a trend towards analytics and management systems. The post Interesting Infographics: Marketers Want S’More Technology appeared first on LEADership by Louis Foong, CEO The ALEA Group.

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Your Ultimate Guide to the Trends Shaping Marketing Data

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. Trends in cross-channel marketing and analytics.

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Interesting Infographics: The Good and the Bad of Social Media Marketing

LEADership

Outmarket has created an interesting infographic specifically directed to the CMO social media skeptic. I found it interesting to view the good and the bad comparison and I hope you do too. The post Interesting Infographics: The Good and the Bad of Social Media Marketing appeared first on LEADership. 5 Key Statistics.

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How to Write a Successful Letter of Interest in 2018

Hubspot

How do you express interest in joining a company when the position you want isn't currently available? One of the most effective ways to grab a hiring manager’s attention and get your foot in the door is by writing a letter of interest to the company. What Is a Letter of Interest? How to Write a Letter of Interest.

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Interesting Infographics: How Marketing Can Contribute to Revenue Generation

LEADership

The post Interesting Infographics: How Marketing Can Contribute to Revenue Generation appeared first on LEADership by Louis Foong, CEO The ALEA Group. For example: responding to customer questions or concerns online. Are your sales and marketing teams sharing notes, or still working in isolation? Join the discussion below!

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Interesting Infographics: How B2B Sales Has Changed

LEADership

I thought it would be interesting to look at how B2B sales have changed. The post Interesting Infographics: How B2B Sales Has Changed appeared first on LEADership. Also, as described in the Maximize Social Media infographic, the majority of this research starts on the web. Share your thoughts below.

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Connecting the Consultative Experience

But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so. The perception is that buyers are “in control” and armed with more information than ever before.

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Small Business Trends and Stats: Assessing Americans’ Interest in Starting a New Venture

SEMrush

From grants to loans, nearly half of all small business related searches from the past two years focus on questions around finances. In addition to sharing insights on financial search trends, the new Semrush study offers advice for business owners on investing in the right tools to navigate the current market challenges.

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Growth Alone Doesn't Interest Me Anymore

Hubspot

I say all of that so you’ll know I’m not a charlatan when I say this: Growth alone doesn’t interest me anymore. I love growth so much that a couple of years ago, when I hand-coded a lovable chatbot I named it GrowthBot. Somewhere along the line, growth shifted in our global discourse: From an enabler to an end-goal.

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Interesting Infographics: 25 Tools To Boost Your Content Strategy

LEADership

Gravity – Helpful for bringing awareness to a target audience; visually analyze the interest of customers. The post Interesting Infographics: 25 Tools To Boost Your Content Strategy appeared first on LEADership. Tools To Help Promote Content. Buffer – Offering 50+ apps, this is useful for companies on strict budgets.

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Interesting Infographics: What the #### are those social media hashtags all about?

LEADership

Hashtags allow you to tag your posts with information indicating the area of interest associated with what you’re saying, which in turn lets people find your material when they’re searching for information on that topic. The post Interesting Infographics: What the #### are those social media hashtags all about?

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It’s Time to Stop Obsessing Over Leads

Modern marketing teams focus on likely future customers to generate awareness, interest, and opportunities without waiting on them to fill out a form. Dump collecting leads for Account-Based Marketing and eventually, as your program matures, the focus shifts to these four ABM pillars: New business generation. Pipeline acceleration.

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Interesting Infographics: How to Connect with Influencers at Conferences

LEADership

The post Interesting Infographics: How to Connect with Influencers at Conferences appeared first on LEADership by Louis Foong, CEO The ALEA Group. I hope that these tips will help you to make some great connections at your next event! Let me know in the comments!

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Interesting Infographics: How Reliable are Review Sites?

LEADership

In an interesting infographic by GetVoIP.com , the use of technology review sites is thoroughly scrutinized, which helps us determine: the differences between customer and expert evaluations; the role these reviews play on technology sales; and the top indicators of “fake” reviews. Consider the date the product/service was reviewed.

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Interesting Infographics: Anatomy of a Landing Page

LEADership

The post Interesting Infographics: Anatomy of a Landing Page appeared first on LEADership by Louis Foong, CEO The ALEA Group. Efficiently Convey the Value of Your Offer: I would add to this point that the value of your offer needs to be tied into the solution your prospect is looking for.

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Interesting Infographics: The Science of Building Buyer Personas

LEADership

The post Interesting Infographics: The Science of Building Buyer Personas appeared first on LEADership. This is your hypothetical customer description which should include behavior, lifestyle, demographic and product/service use or gaps. Congratulations! You now have your Buyer Persona!

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Perceiving interest as intent will lead you down a rabbit hole with no program performance. Most buyers today spend approximately two-thirds of their journey digitally and anonymously before contacting vendors directly. Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals.