Account Based Marketing and its Growing Interest Among B2B CMOs
MAY 10, 2016
" So Why The Growing Interest In ABM?
MAY 10, 2016
" So Why The Growing Interest In ABM?
AUGUST 17, 2012
Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S.
SEPTEMBER 16, 2016
Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. If they are capturing lots of replies, there’s likely enough interest to warrant a blog post. Content Marketing blog content interesting content
NOVEMBER 9, 2013
The real question you should be asking yourself is: How do I create content that is going to be interesting to my intended audience? Having a detailed understanding of what your audience is interested in is imperative. How Do You Produce More Interesting Content?
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
FEBRUARY 9, 2017
Not only do you immediately gain access to an interested target audience, but they also have a level of trust in the influencer that will be transferred to your brand. The post Interesting content marketing trends to watch for in 2017 appeared first on Biznology.
Customer Experience Matrix
APRIL 2, 2015
What’s interesting is that the system looks for different types of influencers and designs different campaigns based on different user goals (traffic, followers, reviews, etc.) Of course, there were many other interesting exhibitors; apologies to those I''ve left out. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers.
Marketing Insider Group
DECEMBER 20, 2011
Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. So here it is verbatim: Why Interesting is Important. ROI = Return on Interesting. It’s centered around defining a group of people with common interests.
MAY 29, 2015
The deck is an impressive 197 slides, and while the entire presentation is worth a read, we've selected the most interesting stats and charts that highlight how the internet is changing. This post originally appeared on HubSpot's Agency Post.
NOVEMBER 27, 2013
Another interesting number to note: 25% of corporate buyers have revealed that if their suppliers offered more services via efficient mobile-optimized websites, they would increase their chances of spending over $5,000 on a purchase. The post Interesting Infographics: Who Is Your B2B Buyer?
OCTOBER 10, 2014
NOTE: it would be interesting to add up the hours we spend online – any guesses? The post Interesting Infographics: 10 Biggest Office Distractions appeared first on LEADership.
SEPTEMBER 16, 2015
All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies.
JANUARY 23, 2017
By tracking the activity of your anonymous website visitors, you can find out what they’re interested in. Lead capture forms : Use web forms to serve up gated content or offer email subscriptions, where the prospect provides information (such as a name and email address) in order to download, view, or continue to receive the information they’re interested in.
OCTOBER 15, 2016
However, it’s now possible to narrow down your target audience even further based on their interests. The post Is interest targeting the future of marketing? By Steve Olenski, Modified by Opentopic, Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. This means that you would be able to get closer to those who would be most. appeared first on Opentopic. Brands & Marketers
AUGUST 7, 2015
The post Interesting Infographics: Getting Your Lead Generation Up to Par appeared first on LEADership by Louis Foong, CEO The ALEA Group. This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf.
MAY 23, 2014
The post Interesting Infographics: How Valuable Is Marketing Automation? How effective is marketing automation on your company? Note: If you want to read my take on it, please see this post on why marketing automation fails.).
MARCH 15, 2017
At the top of the funnel your emails should be focused on providing value in different ways with the goal being to find out what type of content, or product/service, each prospect is interested in. The post Is your brand making maximizing interest from potential customers?
JUNE 3, 2015
Content creators working in "sexy" industries (travel, tourism, food, culture) don't have to dig too deep to write something interesting. In other words, if you're writing educational content, then it's interesting to those whose question you're answering -- bells and whistles be damned.
SEPTEMBER 24, 2015
If you follow these tips, you’re article will be at least 817% more interesting. Clearly, telling a story is a great way to be more interesting. Short, simple stories can be included in any article to up the interest factor. You become interesting by being clear.
MARCH 27, 2015
The post Interesting Infographics: Hats of to the Modern CMO appeared first on LEADership. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
Modern B2B Marketing
JUNE 13, 2013
But, we have found that lead interest differs per track. For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. If someone is interested in social, send them social content pieces.
DECEMBER 9, 2016
The content should be consistent, relevant, interesting, and valuable to your audience. Aim for a genuine 2-way relationship by asking readers for feedback and showing interest in their interests – what sort of content would they like to see?
MAY 8, 2015
years, pick and choose only the data that is most relevant to your interests, and collect it at the time it matters most. The post Interesting Infographics: Be More Competitive By Nurturing Big Data appeared first on LEADership by Louis Foong, CEO The ALEA Group.
AUGUST 22, 2014
The post Interesting Infographics: CMO’s Face a Major Dilemma appeared first on LEADership. How well do you understand the needs of your consumers?
APRIL 13, 2016
Some habits, like brushing your teeth, you've done so many times that they feel automatic. In fact, it's probably true that every time you brush your teeth, you do so in pretty much the exact same way every time.
OCTOBER 12, 2016
However, it’s now possible to narrow down your target audience even further based on their interests. The post Is interest targeting the future of marketing? By Steve Olenski, Modified by Opentopic, Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. This means that you would be able to get closer to those who would be. appeared first on Opentopic. Marketing - eCommerce
SEPTEMBER 26, 2017
They are: point of interest, hybrid, and unique. Point of Interest (POI). This is likely one of the most inane, boring topics in B2B marketing, so please bear with me. It’s also a topic that no one really has written much about.
JUNE 26, 2015
66% of those polled felt that they were most interested in hearing stories about regular people, as opposed to 38% who were curious about the brand’s customers and just 19% who wanted to hear about celebrities or the brand’s employees (a mere 10% wanted to be exposed to stories about a brand’s CEO).
DECEMBER 11, 2015
Adding links and informational offers at the end of an interesting blog post is one great way to pull leads. Establish trust and connection by genuinely showing interest in providing the right solution for the customer. The post Interesting Infographics: 11 Ways to Drive Sales With Content Marketing appeared first on LEADership by Louis Foong, CEO The ALEA Group.
Marketing Insider Group
APRIL 6, 2016
The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group. Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI.
JANUARY 27, 2014
Today, the popular social network launched a new feature called "Interests." In Pinterest''s words, the feature enables you to "explore interests specially designed to help you find Pins you like.". So what''s so different about Interests? Pinterest just got a whole lot smarter.
JULY 31, 2015
The post Interesting Infographics: The Science of Social Timing in Blogging appeared first on LEADership by Louis Foong, CEO The ALEA Group. Here’s a situation that I’m sure most of you are familiar with: You’ve written an insightful, well-worded, topical blog post.
OCTOBER 2, 2015
The post Interesting Infographics: What’s Happening to B2B on Mobile? Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is an app for that. You can buy pretty much anything from the comfort of your own couch. Generally, when we talk about mobile e-commerce, the focus is on retail. Today I’d like to turn the spotlight onto B2B, with the help of this handy infographic from Usablenet.
FEBRUARY 15, 2016
To help provide some clarity, we’d like to introduce you to four companies using NPS data in very interesting ways. 4 Interesting Ways to Use NPS Data. Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much.
JUNE 3, 2013
Given all of these barriers to create and maintain an account, how is a CEO supposed to go the extra mile and actually be interesting on Twitter? She provided some advice and simple but powerful illustrations to help executives be more interesting on Twitter.
OCTOBER 17, 2014
Thanks to LogoMaker for this interesting infographic. The post Interesting Infographics: The Incredible Way Your Brain Sees a Logo appeared first on LEADership.
FEBRUARY 3, 2016
You build good will with them and strengthen your place in their minds as a potential place of interest. Or because it wasn't informative or interesting to read? Your school's blogs are the catalyst of your inbound marketing strategy.
SEPTEMBER 25, 2015
The post Interesting Infographics: What to Do When Leads Go Cold appeared first on LEADership by Louis Foong, CEO The ALEA Group. We’ve all been there. You’ve been talking to a prospect, things seem promising, and then all of a sudden you’re getting nothing but radio silence.
OCTOBER 2, 2015
You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them. What are these ubiquitous rulers of the internet content world? List posts. List posts or listicles are articles that are organized around a numbered list.
NOVEMBER 7, 2014
After you read through this interesting infographic, how will you apply this information to your B2B lead generation? 67% share content they find to be “playful and fun” It would be interesting to note if many marketers found infographics to include both fun and sufficient data.