How AWS Increased User Interactions on Its Website by 180,000 in One Week

Kaon

With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. .

How co-working spaces are revolutionizing the workplace

Biznology

Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review.

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9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

Litmus

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns.

How B2B Marketing is Changing in 2018

For those in newer, less mature markets, AdWords doesn’t work well because the specific. Which tactics work well (and which don’t)? • marketing; almost no one says these don’t work. Lead Gen Tactics Working Well Count Less Focus On: Count Content Marketing Tactics (26 responses).

Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive

Kaon

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Interactive technology is a fundamental element of a branded environment and is a top consideration when designing these spaces. About Kaon Interactive.

How to Use Interactive Content Marketing Platforms to Drive Business

BuzzSumo

Then, you’ll love discovering the potential of interactive content and how easy it can be to create. What Is Interactive Content? Interactive content is content that engages website visitors by inviting them to make decisions about their experience.

Three Simple Ways to Interact With Your Online Readers

Webbiquity

Few of us regular people ever interacted with the kind of individuals who wrote books, magazine articles, or even newspaper stories. The Internet, and more specifically blogging and social media , has changed the world dramatically in terms of writer-reader interaction.

Which Countries Get The Most Time Off Work? (Interactive Map)

Hubspot

Undoubtedly, paid time-off, vacation days, and parental leave are critical factors for long-term employee satisfaction -- in fact, 43% of employees said annual leave is the work-related benefit that would make them feel most loved in the workplace.

3 Examples of Going From Ideation to Interactive and Visual Content

ScribbleLive

Let’s take a look at a few examples, created with the help of ScribbleLive products and services, that involved an impressive progression from ideation to an interactive or visual content experience. #1: 3: DHL Express Interactive Landing Pages.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. It's 2019. Business models have shifted.

Find Inspiration for Your Interactive Content Using BuzzSumo

BuzzSumo

One skill that is especially important is knowing how to effectively conduct content discovery, the process by which you look at what’s already working in your market, so you can do something similar. Why Interactive Has Become a Vital Investment.

Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients.

The 24 Best Interactive Websites of 2015

ScribbleLive

Everyone’s been raving about the popularity of web video this year, but a less talked-about form of visual content—interactive websites—can be way more engaging. Use interactivity to create a distinct experience for each viewer. We’ve called out the ones we worked on below.

NICE Interactions 2018 Recap

Aberdeen

Last week, I traveled to Las Vegas to attend Interactions 2018, the annual user event of NICE and inContact. First, a quick comparison between Interactions last year (2017) and this year. The post NICE Interactions 2018 Recap appeared first on Aberdeen Essentials.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Break Free of Boring B2B With Interactive Influencer Content

Content4Demand

In “Break Free of Boring B2B With Interactive Influencer Content” at the B2B Marketing Exchange this week, Lee crammed a short course on delivering effective interactive influencer content into one definitely not-boring session. And that means that interactive works.

6 Ways to Wow B2B Buyers With Interactive Content

Content4Demand

When Demand Gen Report issued The 2018 Content Preferences Survey Report , 81% of respondents said they wanted more interactive content that they can access on demand. Most of us are certainly aware of the need to create effective interactive content.

Periscope Up: Is Live Interactive TV (Finally) Here?

Biznology

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. How It Works.

Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. Tecan: Communicator Award of Distinction, Digital, Interactive Marketing, Marketing-Sales.

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform

Kaon

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.

Brain Games: Discover the Psychology Behind Interactive Content

Marketing Insider Group

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […].

Interactive Content Marketing 101

Marketing Action

As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Have you been reading about interactive content everywhere you look? What is Interactive Content?

8 Tools to Help You Create Interactive Marketing Content

ClearVoice

Games, interactive infographics, polls, calculators, assessments—the list of interactive content goes on. Interactive content is in and has become one of the most effective lead generation methods. What is interactive content? 8 interactive content marketing tools to try.

Rise Interactive Partners with ScribbleLive Linkdex to Enable Clients Globally

ScribbleLive

Chicago-based Rise Interactive manages enterprise-level analytics, web development, creative and campaigns across all channels of digital marketing and is able to drive maximum impact for companies and brands like Atkins Nutritionals, Ulta Beauty, Nicklaus Children’s Hospital and Brightstar Care.

Top Tips for Increasing Sales with Digital Interactivity

Kaon

By Dana Drissel, Vice President at Kaon Interactive. In marketing and sales, this can be accomplished by using digital interactions and interactive storytelling to create engagements that allow customers to guide themselves through their problem-solving journeys.

The 4Ps of Interactive Content Marketing

The ROI Guy

A new go-to-market guide was needed to help content marketers meet the needs of these evolved buyers, and direct the shift from old static content to a new set of interactive marketing. Recommending a one-size-fits-all solution doesn’t work. What does work with today’s evolved buyer?

How to Brainstorm New Interactive Content Ideas

SnapApp

Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. But coming up with fresh ideas for interactive content can be hard.

Creating Interactive Content: From Ideation to Sales Alignment to Promotion

Marketing Insider Group

A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.” Last fall, SnapApp published an Interactive Experience most closely related to the infographic family. Interactive for You.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Learn how to truly interact with audiences in the most meaningful ways! Find out which marketing formulas are working…or not! “At

Interactive + Content + Partner = Great Marketing Example

Modern Marketing

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend.

75 Interactive Infographic Examples to Inspire 2017

SnapApp

Enter interactive infographics. . Whether you're looking to launch an interactive infographic or find inspiration for an upcoming campaign, this list of examples is sure to get your creative juices flowing. . . 75 Best Interactive Infographics From Across The Web.

Kaon Interactive Builds Highly Realistic 3-D Product & Solution Tours

Kaon

EventsInAmerica.com (EIA) spoke with Gavin Finn, President & CEO of Kaon Interactive, at the EXHIBITORLIVE show in Las Vegas. What does Kaon Interactive do and who are some of your customers? Finn: We provide interactive 3D product storytelling applications for sales, marketing and channel partners to use at live events and sales meetings. These are interactive, 3-dimensional product and solution tours. Interview , Kaon ADN , Kaon Interactive.

Interactive Content Marketing: Taking Personalized Marketing to the Next Level

Modern Marketing

Now, that’s the power of interactive content marketing. And why does this work, you may ask? Well, interactive content takes personalization to the next level as it asks visitors to self-identify relevant information.

Interactive CTAs: An Introduction

Vidyard

Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What are interactive events and why should I care? “In a nutshell, interactive events are areas of the player that have been created specifically to actively engage your viewers,” says Stephanie Yi, Solutions Consultant at Vidyard.

Report: Only 16% of Marketers to Actively Work on AI Products This Year

KoMarketing Associates

However, only 16 percent of respondents said they are actively working on AI-related projects, and 27 percent have no plans to tackle AI in 2019. This is not to say that marketers do not believe that AI will impact the way they work.