How to Create Interactive Tools That Captivate Your Audience

Contently

If you’re looking to cut through all the noise and differentiate your brand from the flood of competing content, one of the most effective ways is interactive content, which is uniquely positioned to drive meaningful long-term results. Many interactive tools also encourage repeat visits.

How co-working spaces are revolutionizing the workplace

Biznology

Recently, however, companies are slowly adopting a more open and collaborative work environment through co-working spaces. Studies have shown that co-working spaces allow employees to thrive far more than traditional offices, as per Harvard Business Review.

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Fallbacks for Interactive Email: How to Combat Limited Support for Interactivity

Litmus

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns.

What is Key to Successfully Working Remotely?

Biznology

A mere decade ago, working remotely was so hip that there wasn’t a worker who would reject working from the comfort of his or her home. However, today’s labor market brought to the surface all the downsides of working remotely. Putting a human face to remote work.

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Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models. It's 2019. Business models have shifted.

Oops! 5 Common Interactive Content Mistakes to Avoid

Content4Demand

B2B marketers across industries are diving head-first into the interactive content pond. I say this out of experience. We’ve been refining our interactive content approach for about five years now. We didn’t validate that the audience wanted interactive content.

Which Countries Get The Most Time Off Work? (Interactive Map)

Hubspot

Undoubtedly, paid time-off, vacation days, and parental leave are critical factors for long-term employee satisfaction -- in fact, 43% of employees said annual leave is the work-related benefit that would make them feel most loved in the workplace.

Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise

Kaon

Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow. The Kaon Interactive High Velocity Marketing Platform ® is what sets us apart from other 3D, AR, VR and hardware vendors in the crowded martech space.

Interactive Content Ideas For The Education Sector

Outgrow

Interactive Content Ideas For The Education Sector. Interactive content has found its way into our lives. Whether we realize this or not, we use interactive content every day; left, right and centre. Everybody loves interactive calculators. But interactive calculators?

ATAK Interactive Named HubSpot Gold Agency

ATAK Interactive

In the summer of 2018, I made a decision I did not think I would ever make – I decided that ATAK Interactive needed to become a HubSpot agency. The post ATAK Interactive Named HubSpot Gold Agency appeared first on ATAK Interactive.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Increase the Impact of Your Briefing Center with MultiTaction and Kaon Interactive

Kaon

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Interactive technology is a fundamental element of a branded environment and is a top consideration when designing these spaces. About Kaon Interactive.

How AWS Increased User Interactions on Its Website by 180,000 in One Week

Kaon

With Amazon Web Services re:Invent right around the corner, AWS needed an innovative, visually engaging, interactive way to not just tell, but show their Global Cloud Infrastructure story in their booth, while also bringing the same story to life on their website. .

Report: 86% of B2B Buyers Now Prefer Interactive Content from Marketers

KoMarketing Associates

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format.

Interactive emails are a top trend, but is anyone using them?

Litmus

Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. Nearly half of marketers haven’t tried interactive design… and don’t plan to.

Interactive Content Lessons from The Rosé Mansion

Content4Demand

Once you get your sample, you get to interact with the room, which has a fun design theme, series of props and Instagrammable opportunities. The most surprising takeaway: how I can apply some of the design concepts from the experience to my everyday work as a content creator.

Periscope Up: Is Live Interactive TV (Finally) Here?

Biznology

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. How It Works.

NICE Interactions 2018 Recap

Aberdeen

Last week, I traveled to Las Vegas to attend Interactions 2018, the annual user event of NICE and inContact. First, a quick comparison between Interactions last year (2017) and this year. The post NICE Interactions 2018 Recap appeared first on Aberdeen Essentials.

Interactive Content Ideas For Your SaaS Business

Outgrow

Interactive Content Ideas For Your SaaS Business. Sometimes we feel that interactive content is like a type-A extrovert. You can take interactive content to any party, and you won’t have to worry about them lurking in the corner.

Interactive video for sales just got a big boost from Apple

Biznology

A type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard.

6 Ways to Wow B2B Buyers With Interactive Content

Content4Demand

When Demand Gen Report issued The 2018 Content Preferences Survey Report , 81% of respondents said they wanted more interactive content that they can access on demand. Most of us are certainly aware of the need to create effective interactive content.

Interactive Content Marketing 101

Marketing Action

As a result, if you want your content to stand out and have an impact, you have got to find ways to make it as engaging and interactive as possible. Have you been reading about interactive content everywhere you look? What is Interactive Content?

Best Supporting Roles in Interactive B2B Content

Content4Demand

Hot on the heels of Demand Gen Report releasing its 2019 State of Interactive Content Marketing in January, we published a blog post with tips on how to wow B2B buyers with interactive content. But what comes to mind when you think of interactive content?

Brain Games: Discover the Psychology Behind Interactive Content

Marketing Insider Group

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […].

9 Types of Interactive Content for Innovative Lead Gen

Act-On

Interactive content can help with that. A study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Interactive content is also tailor-made for engagement.

Interactive CTAs: An Introduction

Vidyard

Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What are interactive events and why should I care? “In a nutshell, interactive events are areas of the player that have been created specifically to actively engage your viewers,” says Stephanie Yi, Solutions Consultant at Vidyard.

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua. Learn how to truly interact with audiences in the most meaningful ways! Find out which marketing formulas are working…or not! “At

Rise Interactive Partners with ScribbleLive Linkdex to Enable Clients Globally

ScribbleLive

Chicago-based Rise Interactive manages enterprise-level analytics, web development, creative and campaigns across all channels of digital marketing and is able to drive maximum impact for companies and brands like Atkins Nutritionals, Ulta Beauty, Nicklaus Children’s Hospital and Brightstar Care.

Customer Retention Through Interactive Content: A Guide 

Outgrow

Customer Retention Through Interactive Content: A Guide. It ensures that the customer that you worked so hard to get, stays with you. Furthermore, we will tell you all about managing your customer retention through interactive content, our weapon in the sack!

Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. The New Interactive Player: The Evolution of Engagement.

Press Release: Kaon Interactive Adds 11 Major Accounts to its Enterprise Client Roster

Kaon

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients.

The 4Ps of Interactive Content Marketing

The ROI Guy

A new go-to-market guide was needed to help content marketers meet the needs of these evolved buyers, and direct the shift from old static content to a new set of interactive marketing. Recommending a one-size-fits-all solution doesn’t work. What does work with today’s evolved buyer?

Interactive + Content + Partner = Great Marketing Example

Modern Marketing

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend.

500 Atlassians Worked Remotely for a Week — Here's What We Learned

Hubspot

Like most companies, Atlassian has a mixture of people who are working from home full-time (like me) and those who grab an ad-hoc day when the plumber is coming or they can't stop sneezing. Working From Home Tips. Dedicate a work space and make it your own. 8:30 – Start work.

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How to Brainstorm New Interactive Content Ideas

SnapApp

Interactive Content is the new standard in the B2B market. In fact, 88% of B2B marketers said in a Demand Gen Report that at least 10-30% of their content would be interactive by 2018. But coming up with fresh ideas for interactive content can be hard.

Interactive Content Marketing: Taking Personalized Marketing to the Next Level

Modern Marketing

Now, that’s the power of interactive content marketing. And why does this work, you may ask? Well, interactive content takes personalization to the next level as it asks visitors to self-identify relevant information.

ScribbleLive acquires ion interactive as interactive content thrives

chiefmartech

I am excited to announce a very special and personal contribution to the consolidation of the marketing technology landscape : ion interactive , the company I co-founded and served as CTO, has been acquired by ScribbleLive.

5 Ways Working Remotely Changed the Way I Think About Teamwork

Hubspot

For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin. Sit down with a new team member and work on something together. Remote Working

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Remote HubSpot Employees Give 8 Tips for Working From Home

Hubspot

Remote work is becoming so valuable to prospective employees that the second-most searched word on HubSpot's career page is "remote.". Clearly, people love the idea of working from home or a location outside the office. Determine if remote work is right for you. Remote Working

Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform

Kaon

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.