Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum. Twitter launched 6-second video bidding for advertisers this August.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. This is where strong brand marketing comes into play.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Convince & Convert

OCTOBER 5, 2010

This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day. Consequently, WHEN you send your tweets has a tremendous impact on virality. Not all Twitter followers have equal ability to amplify. Find Your Influencers.

Twitter 144

Twitter Tips Social Media Advertising Agencies 144

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is a great example from managing editor Benjamin Freed on Twitter. Look at the optics.

Ethics 121

Ethics Social Media Trends Copyright 121

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Audience engagement Social media creates a space for direct interaction with potential customers, unlike most traditional media that’s a one-way street for engagement.

Social Media 101

Social Media Features Media Curation 101

Sprout Social

JANUARY 11, 2024

That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. If you’ve heard of a brand, you’re more likely to try it.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Here are a few ideas: Run a simple sweepstake on Twitter, with an account as the prize. Make sure to comply with Twitter’s contest rules.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. “I That’s where Messina was inspired to repurpose it on Twitter.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

Contently

OCTOBER 12, 2018

It’s not every day a branded tweet goes viral. Even rarer is the viral tweet coming from a frozen meat company. R arer still is the viral tweet blossoming into a tweet-thread of social commentary, but that’s exactly what Steak-Umm posted just a few weeks ago. I'll tell you why.

Social Media 133

Social Media Work Management Marketing Management Media 133

Sprout Social

JANUARY 23, 2024

For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it. Like this recent video of residents interacting with the maintenance team. Within 24 hours, the posts racked up 2.9

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Martech

FEBRUARY 6, 2024

While the game on the big screen will bring new glory to either the Kansas City Chiefs or the San Francisco 49ers, the fan experience — and all those commercials — will bring nostalgia and interactive delight to digital consumers. Some brands are rolling out interactive contests to build more hype and engagement.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Martech Advisor

MARCH 30, 2020

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is. The Viral Coefficient.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. There is a growing mental health crisis emerging from the viral fires of the COVID-19 pandemic. Some with very little interaction with others – even digitally. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 108

Public Relations Stats Work Management PR 108

SocialPilot

JANUARY 21, 2024

It is not typically possible on other platforms since user interactions and answers are typically kept private from other users. These public interactions provide a new channel via which creators and companies may communicate with and respond to the people who follow them. Consequently, it’s worth attempting!

Social Media 84

Social Media Ideal Customer Profiles Work Management Interactive Marketing 84

Sprout Social

MAY 24, 2022

Messaging channels like Meta’s Messenger, WeChat and WhatsApp have been embraced globally, while customers flock to Instagram and Twitter direct messages for quick solutions to their questions. Although consumers want quick, convenient interactions to resolve their problems, they still want humanized customer service. “We’ll

Social Media 131

Social Media Social Marketing Work Management Marketing Management 131

seo.co

JANUARY 1, 2023

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Content Standard

OCTOBER 15, 2016

I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow. Those user interactions are what give social media its addictive quality in the first place—and when it comes to assessing your social performance, they’re a simple place to start.

Twitter 40

Twitter Psychographics Planning Viral Marketing 40

Sprout Social

OCTOBER 16, 2023

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. Today, Dyson is still known for their viral hair dryer and straightener product lines. The brand is also quick to interact in their TikTok comments section.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Stories offer a specific brand of immediacy and interaction.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Oktopost

SEPTEMBER 13, 2022

Fewer interaction types than many other social medias. Twitter is a fast-paced social media platform that’s perfect for sharing news, articles, and other timely content. Twitter is a popular social media platform in the financial sector, with 63% of the industry using the platform. Limited in terms of interaction types.

Social Media 84

Social Media Work Management Marketing Management Service 84

Sprout Social

MAY 9, 2022

#gottaputmefirst #college #student #fyp #relatable #whenwomenwin #womenshistorymonth #notjoking #learnwithme #studywithme #studytips #ootd #dayinmylife #highschool #tiptok #relate #viral #weekendvibes #dyk #diy #foryou. ? Twitter has always been a great place to get the conversation started. I gotta put ME first – Citiboii SRT.

Education 85

Education Peer-to-peer Planning Viral Marketing 85

Content Standard

NOVEMBER 14, 2016

Brands that ignore Twitter marketing for customer service are missing out on a chance to save their brands’ behinds—and sometimes, quite literally, those of their customers. These interactions can offer a companies praise, express frustration, or highlight user experience problems. Brands, however, are failing to respond in kind.

Paper 40

Paper Twitter Marketing & Strategy Marketing Strategy 40

Contently

NOVEMBER 29, 2021

“We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones , an Ontario-based social media strategist. However, if you pay attention closely, the whole show is pre-recorded, and there’s no actual real-time interaction. And it can be. Courses should too.

Social Media 170

Social Media Media Viral Marketing Class 170

Sprout Social

JUNE 22, 2021

36% of consumers follow brands on Twitter. Why you should be on Twitter. Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience. For brands, maintaining an active and responsive Twitter presence is crucial for maintaining a competitive edge.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), ad campaigns and creator marketing activations.

B2B Marketing 120

B2B Marketing B2B Enterprise Management Paid Search Agency 120

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. I don’t want to come off as either when interacting with someone.

Curation 104

Curation Impressions Top of Funnel Startups 104

Content Standard

OCTOBER 27, 2016

Earlier this month, Twitter conducted its first NFL Thursday Night Football live stream—resulting in a 4 percent rise in stock prices the next day. Given the recent uncertainty about Twitter’s future, combined with the huge number of people that enjoy watching NFL games on TV, that climb is not insignificant.

Twitter 40

Twitter Video Marketing Conversion Television marketing 40

Optinmonster

NOVEMBER 3, 2021

Use Interactive Posts to Entice and Educate. This might sound a bit odd, especially since we are talking about how to increase sales with social media, but you shouldn’t be trying to push a hard sell on every post. ” Well, you can create content that encourages people to interact, like contests or giveaways.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Conductor

OCTOBER 11, 2022

Refine By: To narrow down your search, you can interact with the options offered by the “refine by” feature. Twitter: Seeing related tweets can help you find information on Twitter or access more details surrounding a specific person or company that tweets often. We all know Twitter as a prominent social media platform.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Public Relations 113

Public Relations PR Thought Leadership Advertising Agencies 113

Sprout Social

OCTOBER 17, 2022

Also, notice how Chewy references the pet by name when interacting with customers on Twitter: @Chewy truly is amazing. Tabasco also leveraged social media after creator Bridget McFadden went viral on the app. Tabasco saw the viral video as an opportunity to funnel that attention to the launch of their TikTok page.

Brand Identity 99

Brand Identity Branding Viral Marketing Ideal Customer Profiles 99

Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. Moreover, engagement with consumers on social media can be unpredictable and very different from in-person interaction.

Social Media 141

Social Media Social Marketing Media Planning 141

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Millennials prefer to stay up to date on current events and happenings via Twitter. If you’re using Facebook, Twitter, Instagram, or YouTube, we recommend taking a look at SmashBalloon.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Adobe Experience Cloud Blog

AUGUST 10, 2017

When looking at interactions with your audience on Twitter, it is more important to care about the quality of the engagement rather than the quantity especially since the different types of engagement do different things for your business. What Tips Can You Give B2B Marketers Trying to Build Their Twitter Following?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Sprout Social

JUNE 7, 2021

When you’re managing a constant stream of incoming DMs, or your brand suddenly goes viral and a wave of @mentions floods in, having the right inbox infrastructure in place can make all the difference. . Let’s say Instagram DMs and comments are important from a customer care standpoint for your brand, same with @mentions on Twitter.

Work Management 130

Work Management Bandwidth Autoresponders Viral Marketing 130