Beyond multichannel and omnichannel: Understanding the optichannel approach
Martech
MARCH 26, 2024
Multichannel means the company interacts with customers through multiple channels, both online and offline. Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. What is multichannel? What is omnichannel?
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