Contently

FEBRUARY 8, 2022

When these are positive interactions, you should share them on your channels and find ways to add them to your website for bonus SEO juice. The post 4 Reasons Why Customers Should Be Your Brand Storyteller, Not You appeared first on Contently. Having those videos on YouTube can also help you rank for certain keywords.

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Storytelling Brand Identity Branding Word of Mouth 205

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective. Note: Interactive video and a game differ from each other.

Creativity 173

Creativity Work Management B2B Marketing Video Marketing 173

Lake B2B

SEPTEMBER 2, 2022

While B2B brands are actively focusing on storytelling to boost brand awareness, how they should tell stories needs to evolve – prioritizing interactive visual content […]. The post Why Visual Storytelling Should Be a Part of Your Content Marketing Strategy appeared first on Blog.

Storytelling 105

Storytelling Marketing & Strategy Marketing Strategy Content Marketing 105

Kaon

MARCH 13, 2018

CBC’s leverage applications created by Kaon Interactive on the MultiTaction iWall to see the big picture. Interactive technology is a fundamental element of a branded environment and is a top consideration when designing these spaces. An interactive video wall will get your visitors out of their seats and up at the wall!

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

JANUARY 4, 2016

4 Benefits Of Using Storytelling In Marketing. The Kaon v-Brief® interactive storytelling application, communicates your unique value story through a variety of real-world scenarios that solve a customers’ business challenge. But our brains are built to connect with compelling stories.

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Storytelling Interactive Marketing Tagging Product 100

Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique. Let's find out.

Storytelling 126

Storytelling Broadcasting Marketing Automation Services Search Marketing 126

Kaon

JUNE 18, 2018

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. Kaon’s application for Siemens: [link].

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Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

AUGUST 23, 2017

Kaon Interactive President and CEO Gavin Finn recently met with Editor and Contributor Colin Barry from VentureFizz , a digital platform for technology, entrepreneurship and career inspiration in Boston, Mass. Kaon Interactive – Creating Engaging Customer Experiences With AR and VR. Colin was impressed. August 14, 2017. By Colin W.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Hubspot

APRIL 26, 2017

Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects' attention long enough to deliver a message. By giving them an active role in their content consumption process by publishing stories with interactive elements. How to Get Started with Interactive Storytelling.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? I teach our Sales team a storytelling technique based on a common structure known as the “hero’s journey.” Then, we share with each other.

Storytelling 52

Storytelling Conversion Case Studies Case Study 52

Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools B2B Sales 52

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

SpotMe Blog

NOVEMBER 14, 2023

LAUSANNE, Switzerland, November 14 , 2023 — SpotMe, the enterprise event platform that HCPs love, is pleased to announce a new partnership with drcom, a global life sciences digital agency with omnichannel & storytelling expertise. About drcom drcom is a global life sciences digital agency with omnichannel & storytelling expertise.

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Advertising Agencies Paid Search Agency Storytelling Ad Agencies 52

Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. The post The art of narrative storytelling via social media marketing appeared first on Biznology. ” Like this post? Sign up for our emails here.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. Let’s start with the state of the market.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

BOP Design

APRIL 13, 2020

While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. This interaction creates a lasting connection and deep brand loyalty. Brand Storytelling with Animation. Personalized Interactions.

Design 127

Design B2B Case Study Case Studies 127

Contently

JANUARY 23, 2020

If you’re looking to cut through all the noise and differentiate your brand from the flood of competing content, one of the most effective ways is interactive content, which is uniquely positioned to drive meaningful long-term results. Many interactive tools also encourage repeat visits. 4 lessons from popular interactive tools.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Kaon

AUGUST 1, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. For more information, or to contact us about adding interactive content into your marketing mix, visit www.kaon.com.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Kaon

JULY 2, 2015

By Dana Drissel, Vice President at Kaon Interactive. In marketing and sales, this can be accomplished by using digital interactions and interactive storytelling to create engagements that allow customers to guide themselves through their problem-solving journeys. Accelerate Onboarding with Interactive Crib Notes.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

While there are a few different strategies to improve your engagement rates, one of the most important is to ensure your website content is interactive. Interactive content maximizes reader engagement by ensuring that your reader isn’t just visually engaged, but that they’re also physically engaged using their keyboard or mouse.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Kaon

MAY 8, 2017

Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages. Award categories included social media, product launch, mobile app/interactive, website, and many others.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Outbrain

MARCH 25, 2020

At the core of Outbrain’s values is the art of storytelling, which is key to driving online engagement. Marketers can now promote their content natively across the feed of the open web with the engaging and interactive Carousel format. Or, if you’re new to native, get in touch !

Storytelling 42

Storytelling Paid Search Agency Ads Touchpoints 42

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect.

Enterprise Management 217

Enterprise Management B2B B2B Thought Leadership SMB 217

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 304

Webinar Metrics Demand Work Management Video Marketing 304

Convince & Convert

APRIL 9, 2015

Now you can, thanks to a stunning new interactive infographic from The Washington Post. The interactive infographic, appropriately named “Scaling Everest,” aims to showcase what hundreds of climbers will experience along their journey as a compilation of images, facts, and sounds from the voices of the climbers themselves.

Case Study 136

Case Study Case Studies Storytelling Landing Pages 136

DivvyHQ

AUGUST 30, 2022

If traditional marketing is all about what the marketer has to say, interactive marketing is more about a conversation between marketer and customer. In today's post, guest contributor Yauhen Zaremba is digging in to what characterizes an interactive marketing campaign and examples of some of the best.

Interactive Marketing 89

Interactive Marketing Campaigns Examples Marketing 89

Convince & Convert

AUGUST 19, 2015

Tear Jerker: The Moral Molecule and Storytelling. Dr. Zak studies oxytocin, a molecule that our brains release when we engage in positive social interactions. Oxytocin is incredibly important to storytelling because, as we know, stories change our behavior. Future of Storytelling website. Dr. Paul J. ” —@pauljzak.

Storytelling 128

Storytelling Act-On Studies Purchase 128

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Martech Advisor

JANUARY 30, 2020

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions.

Interactive Marketing 83

Interactive Marketing Webinar Metrics Planning Paid Search Agency 83

DotDigital

NOVEMBER 12, 2021

As a content marketer, brand storytelling is at the heart of everything I do – but even for me, churning out new work can lead to these messages being forgotten. It’s my job to turn Dotdigital from a faceless entity and give it a voice that connects with the humans that use and interact with our brand every day. Christmas ads 2021.

Storytelling 52

Storytelling Paid Search Agency Ads Brand Identity 52

Kaon

JULY 7, 2015

Stop by Kaon’s booth #4811 at AACC, the leading event for laboratory medicine worldwide, July 27-29, in Atlanta, GA to experience 3D Product Models and interactive storytelling. Click here to learn more about Kaon Interactive.

Lead Ranking 100

Lead Ranking Storytelling Interactive Marketing Tagging 100

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

Storytelling 53

Storytelling Trends Planning Paid Search Agency 53

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

Storytelling 54

Storytelling Media Television marketing Social Media 54

ClickZ

FEBRUARY 19, 2020

As in TV platforms, interactive media is also a great way for digital publishers to engage their audiences and derive new data, complete the feedback loop on their content, and get better insights about what their audiences are interested in. A new paradigm for interactive storytelling. Understanding audiences on global scale.

Brand Identity 94

Brand Identity Branding Content Interactive Marketing 94

Content Marketing Institute

AUGUST 2, 2018

So we created a bot that was much more of an interactive tool to help guests get interested in the food and educate them more about the food.”. But at the end of the day, content marketing is storytelling ,” Heather says. “We Here’s an excerpt from Heather’s talk: Meet where the storytellers and technologists will gather Sept.

Storytelling 99

Storytelling Brand Identity Branding Paid Search Agency 99

Biznology

JULY 27, 2016

The impact of the game on brick-and-mortar businesses is exciting, but I find the implications for marketing — and especially storytelling — even more fascinating. ” With it, a virtual you is transported to a distant location and is able to interact with people and objects in that space. But what about distant subjects?

Storytelling 80

Storytelling Viral Marketing Public Relations Mobile Marketing 80