Marketing Insider Group

APRIL 19, 2021

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Facilitate Networking through Sponsorship and Exhibition.

Enterprise Management 338

Enterprise Management Peer-to-peer Merchandising Marketing Management 338

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions.

Social Media 94

Social Media SEO Optimization Media 94

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention.

Social Media 111

Social Media Allocation Media Marketing & Strategy 111

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Understand which hashtags compliment your brand Prioritize relevancy over popularity to reach the people most interested in what you’re sharing.

Linkedin 101

Linkedin Analytics Work Management Marketing Management 101

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 137

Gartner Advertising Agencies Paid Search Agency Ad Exchange 137

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 101

Social Media Work Management Marketing Management Media 101

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Marketing Interactions

SEPTEMBER 30, 2018

A good customer experience must be relevant. According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. Context: The Cornerstone of Relevance. The conflict is in what the term “relevance” means in application.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. Adding hashtags to your page helps it pop up in relevant search results. Give them more exposure by adding relevant hashtags.

Linkedin 113

Linkedin Trends Eye-Tracking Marketing Agencies 1 113

Top Rank Marketing

FEBRUARY 19, 2024

Because the ultimate goal is encouraging users to engage, spend time on the platform and return regularly, LinkedIn is highly motivated to ensure members are consistently finding content that is relevant, interesting and valuable to them personally. This is a good guiding light for your LinkedIn content strategy.

Linkedin 89

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 89

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Strategy 127

Navigate the Channel

JANUARY 8, 2024

These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner. These moments are characterized by their brevity, high relevance and the urgency to satisfy specific needs. Relevance, relevance, relevance.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. Like any social algorithm, YouTube’s algorithm ranks content based on a variety of factors. Off-platform activity such as traffic from search engines or social networks can help you here, too. Video duration.

Youtube 98

Youtube Work Management Social Networks Eye-Tracking 98

Navigate the Channel

DECEMBER 19, 2023

1 – Tracking the Omnichannel Buyer’s Journey In an era where digitalization reigns supreme, B2B buyers have evolved into everyday consumers who demand relevant, up-to-date content across various channels and devices. Today, success lies in delivering personalized and relevant content to your subscribers.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. This could be via your social media channels, website, in-store, during events or with your customer care team. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Work Management 112

Work Management Marketing AI Brand Identity Branding 112

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Deep learning, on the other hand, uses neural networks to learn and adapt to new data patterns with little to no human input. What is AI?

Marketing AI 119

Marketing AI Lead Ranking Work Management Lead Scoring 119

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox. What’s in it for you?

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 137

Sales Management Examples Top of Funnel B2B Thought Leadership 137

Televerde

MARCH 20, 2024

There’s no quick-fix way to make your social media platforms direct paths to sales conversion. But you can leverage social channels to engage more authentically, nurture relationships, and gain insights on your target audiences that you won’t get anywhere else. But let’s face it, the equation isn’t that simple.

Top of Funnel 52

Top of Funnel Word of Mouth Digital Marketing Funnels B2B Sales 52

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Rules 148

Rules Planning Brand Identity Branding 148

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics. An “unboxing” campaign for social media would exemplify this.

Tactics 111

Tactics B2B Marketing Advertising Agencies Paid Search Agency 111

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 112

Analytics Enterprise Management Work Management Business 112

Martech

APRIL 28, 2023

SEO automation speeds up the process and makes it easier to find keywords, but humans are still required to ensure that generated keywords are relevant, make sense and fit the context. High-quality and relevant content that delivers value results in customer trust and loyalty. This increases expenses and complicates communication.

Marketing AI 122

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 122

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. 10 social media monitoring tools that should be on your radar.

Social Media 123

Social Media Tools Campaigns Media 123

SocialPilot

FEBRUARY 26, 2024

The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. This formula filters content based on your connections, interests, relevance, and engagement, bringing you the most informative and interesting newsfeed. Here’s what has changed: 1.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Navigate the Channel

NOVEMBER 9, 2023

Finetune your social media channels When it comes to connecting and interacting with the public, few other methods can top the impact of social media. Should you attempt to interact with all of them? Content creation is crucial for businesses to engage with the public and stay relevant in today’s digital landscape.

Public Relations 65

Public Relations Social Media Paper FAQ 65

SalesIntel

JANUARY 30, 2024

Leveraging advanced search operators and strategic keywords can help you unearth relevant information about CEOs and decision-makers. Utilize Social Media Platforms Social media has become an invaluable resource for professional networking. Rely on Google Google remains a powerful ally in the quest for contact details.

Contacts 52

Contacts Press B2B Outreach 52

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. Webinars make learning interactive.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Thinkers360

FEBRUARY 28, 2024

Consider utilizing the SMART goal framework (Specific, Measurable, Achievable, Relevant, and Time-bound) to ensure your goals are well-defined and actionable. Identify and Research Relevant Analysts and Influencers: Not all analysts and influencers are created equal. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52