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8 ways customers interact and engage with your brand on social

Sprout Social

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy.

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Optimizing Your LinkedIn Profile [The Simple Guide]

EveryoneSocial

Long gone are the days of just setting up a generic profile. Below is our guide to optimizing your Linkedin profile to be successful today and beyond. What Is An Optimized LinkedIn Profile? This helps your profile rank higher in LinkedIn searches and builds trust among those who might want to connect or follow you.

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9 Examples of Outstanding B2B Weibo Profiles

KoMarketing Associates

How can B2B marketers create an effective Weibo profile and engage with the right audience? This post explores the necessary elements to an impactful B2B Weibo profile and highlights B2B companies doing it right. Fundamental Elements of a Weibo Profile. Attractive visual elements for profile image, header image, and background.

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Ensighten Transforms Web Tags into Rich Customer Data

Customer Experience Matrix

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. This differs from the more common approach of serving one container that holds all possible tags.

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What Are YouTube Tags and How to Optimize Them for SEO

Conductor

YouTube tags are critical for optimizing a video for YouTube and search engines overall. Let’s dive into why you should include YouTube tags in your video marketing and optimization strategy, both for YouTube and for other search engines. What are YouTube tags? What are tags on YouTube content ?

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How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

Act-On

People entered our programs based on their ideal customer profiles (ICPs), and while this was good, it wasn’t as personalized as it could be. Or interact with us in some other way? We needed to capture this data and make sure they were tagged appropriately so we could get them into the correct sequence. Attend a webinar?

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How AI is making identity resolution platforms more effective

Martech

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Each time a consumer interacts with the brand – regardless of channel – identity resolution systems attribute a different identifier to that individual. A secondary element assesses the probable precision of the fabricated data.