Trending Sources

YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity

Vidyard

Nearly ten years after adding annotations, the video streaming giant is retiring them in favor of newer, more mobile-friendly calls-to-action. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time.

Think Beyond Mobile-First and Consider Mobile Experiences Like These Brands

Modern Marketing

A few years ago, mobile was viewed by digital marketers as a side channel; a sort of “diet-digital” that was marginalized because of smaller screen sizes and a less mature marketing ecosystem. 80% of social media engagement happens on mobile ( comScore ). Mobile Marketing

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The Biggest Mobile Marketing Trends of 2016

Modern Marketing

This go round it's all about mobile marketing. Top Mobile Marketing Trends for 2016. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever. Mobile Isn't Just Another Screen.

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Using Mobile Experiences to Grow Your List

Modern Marketing

Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. But mobile isn’t just about engaging your list after the fact.

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3 Mobile Marketing Trends You Can't Afford To Ignore

Modern Marketing

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Another 43% expect companies to have a mobile app. Mobile DMP.

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The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016. There’s a slew of stats to verify mobile’s rising dominance, but I think you get the idea. Benchmark where you stand with mobile.

How Marketers Should Engage Their Mobile User

Modern Marketing

And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Deepviews: mobile-web ready previews of your app content.

3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps

Kaon

Original article published on Mobile Marketing Watch. . So it’s no wonder that mobile marketing has become a top line item and priority for 2017 as businesses attempt to penetrate the almost 224 million monthly active app users in the US.

6 Mobile Marketing Secrets You’ll Learn in 6 Minutes

Modern B2B Marketing

Within this category, mobile marketing automation has emerged to cater specifically to app marketers. By integrating mobile marketing automation into your marketing platform, you can run multi-channel campaigns and transfer web-originated user behavior data to mobile and vice-versa. .

Mobile Positioning: A Business Must

Webbiquity

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Mobile marketing must-haves in 2017

Biznology

It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. adults own a smartphone and Americans consume 60% of their digital media content on mobile apps. Thanks to artificial intelligence, users will start to interact with their content.

Why is Mobile at the Heart of the Customer Journey?

Modern Marketing

Marketers have to think beyond apps and responsive websites because mobile isn’t just a tiny screen we tote around all day and use to browse the Internet. Whether our goal is exploration, education, or action, we use mobile. Mobile is not a stop on the path to purchase.

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Interactive Content for Account Based Marketing (ABM) and Selling (ABS)

The ROI Guy

Why Interactive Content is the best Engagement Fuel? What if you could make this customer facing, so you can tune it dynamically and interactively with the prospect, particularly when you want to discover business objectives / challenges and align to just the right solutions?

5 Reasons Your Marketing Can Benefit From Attending Interact 2014

Modern Marketing

Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. See what your marketing peers have to say about Interact! Meet us at Interact 2014: A Modern Marketing Experience from Eloqua.

Modern Marketing Essentials Guide to Mobile Marketing (eBook)

Modern Marketing

practically the entire world has a mobile phone and a whole bunch of them are smartphones. There is no shortage of statistics to back up and support the fact that the use of mobile as part of an overall marketing strategy is no longer a luxury but is in fact. This just in.

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Announcing Vidyard’s New Interactive Video Player

Vidyard

Last week I snuck into our R&D lab on the second floor of our awesome new office and saw a few TOP SECRET things that I probably shouldn’t have, one of which was something labeled “ New Vidyard Interactive Player ”. The New Interactive Player: The Evolution of Engagement.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

When I attend technology conferences, I get a chuckle when the presenter holds up a mobile phone and says: “These devices are changing everything.” Mobile is big. Mobile touches different areas of the customer lifecycle—from acquisition to retention to advocacy.

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10 Amazing Interactive Videos

SnapApp

Interactive videos, however, make an even greater impression on viewers because viewers do more than watch – they listen, read, write, and click. Engagement isn’t an end-goal with interactive videos. Engagement is the mechanism by which interactive videos are consumed.

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

Modern Marketing

The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Mobile can fit seamlessly within the broader overall marketing strategy through a connected approach.

The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)

Modern Marketing

44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices. Mobile commerce will account for 24.4% " Of course when you have a phenomenon that is warp-speed proliferation of mobile you are going to have challenges.

Two Thirds of Marketers Cannot Measure Mobile

Modern Marketing

This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester.

80% of Millennials Have Been Influenced to Purchase by a Mobile Ad

Modern Marketing

This week, it's Mobile Marketing. Report Highlights the Millennial Opportunity on Mobile. 64 per cent of consumers have been influenced to purchase by a mobile ad – a figure that rises to 80 per cent among millennials. Read the full story on Mobile Marketing Magazine.

Interactive + Content + Partner = Great Marketing Example

Modern Marketing

That’s why, with our Modern Marketing Experience conference coming up, we teamed up with our AppCloud partner, SnapApp , to put together an interactive tool that will help you discover the best breakout sessions to attend.

4 Interactive Video Marketing Examples That Mastered The Medium

B2B Marketing Insider

And by 2020, 75% of mobile data traffic is predicted to be video. The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful.

John Legend Coming to Interact 2014

Modern Marketing

About Interact 2014: Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. Will we see you at Interact in San Francisco?

15 Examples of Great Mobile Website Design

Hubspot

Now more than ever, businesses are focusing on creating delightful mobile website experiences. Google wrote in their official blog that they will be " expanding our use of mobile-friendliness as a ranking signal," and their update should have a significant effect on marketers.

5 Mobile Insights That Will Change How You Market to Millennials

Modern Marketing

This is a serious question for marketers who want to not only reach, but genuinely engage their millennial, mobile audience. These are some of the questions we set out to answer in Invoca’s State of the Mobile Experience Report , which is based on survey findings from over 2,000 U.S.

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15 Clever Examples of Interactive Print Ads

Hubspot

This print ad won the Mobile Grand Prix at Cannes in 2014. To show off the features of the Ford Explorer, the brand published three print ads with interactive elements. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. So how can mobile consumer data improve sales and marketing efforts?

5 Reasons to Invest in Interactive Content

Modern B2B Marketing

I recently came across a blog post by Scott Brinker of ion interactive, explaining why they bet the whole company on marketing apps. He sees interactive web experiences (fueled by these marketing apps) as the fourth wave of content marketing.

Why CMOs Need To Be Bullish On Mobile DMPs

Modern Marketing

But regardless of what descriptor I used, it should be blatantly obvious to any CMO or any marketer for that matter that utilizing a DMP or Data Management Platform - especially in today's mobile-crazed world we reside in. DMPs Power Cross-Channel Mobile Marketing.

Interesting content marketing trends to watch for in 2017

Biznology

Mobile technology. Previous years have shown that mobile technology is gaining an edge in almost every aspect of life, especially the business world. Companies are seeing their desktop traffic decrease in lieu of mobile traffic. Live interaction.

Hacking Audience Attention Spans With Interactivity

B2B Marketing Insider

What’s more: That’s down from 12 seconds since the beginning of the mobile era. The post Hacking Audience Attention Spans With Interactivity appeared first on Marketing Insider Group. According to new data, the average human attention span hovers around eight seconds.

Mobile and behavioral

Biznology

The profusion of wireless enabled mobile devices in daily life routine and advancement in pervasive computing has opened new horizons to analyze and model the contextual information. Consumers use their mobile devices for connectivity and content.

Using Push Marketing to Create a Cross-Channel Orchestrated Mobile Marketing Experience

Modern Marketing

A few weeks ago we released the latest in our series of essentials guides - the Modern Marketing Essentials Guide to Mobile Marketing. However, we're here today to talk using Push Marketing to create a Cross-Channel Orchestrated Mobile Marketing Experience.

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Teenagers Can’t Get Enough Mobile Video

Contently

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. While millennials were mobile pioneers, teens are mobile natives,” Google writes in the study.

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Mobile + Marketing Automation Demystified

Modern B2B Marketing

Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. When creating your mobile marketing strategy, do not think about mobile in isolation. The Benefits of Mobile Listening.

MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

The Point

That was the question contemplated by the marketing team at MobileIron , a leading provider of mobile device management technology. MobileIron wondered if it might be possible to market BYOD to the mobile end user, and then somehow convert that interest into qualified IT opportunities.

The Rise of Mobile Banking

Contently

Turns out, I’m far from the only young consumer looking to escape the in-person process for the ease of mobile banking. According to a January 2017 Salesforce study, 31 percent of millennials use mobile as their primary banking option, nearly double any other channel.

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. It’s not that face to face interaction with customers is unimportant.